Agency brands matter, says FCB's Tyler Turnbull

Martin Agency pairs Geico's Gecko with Netflix's "Leo" | The Community evokes the senses for Bath & Body Works | Cornett says survive the holidays with Q Mixers Created for {EMAIL} | [Web Version]( December 1, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Martin Agency pairs Geico's Gecko with Netflix's "Leo"]( [Martin Agency pairs Geico's Gecko with Netflix's "Leo"]( (Geico Insurance/YouTube) The Martin Agency created a co-branded campaign for Netflix and Geico running across the platform's ad-supported plan and touting its animated "Leo" movie. A 30-second spot shows the Geico's Gecko offering acting advice to the movie's lead lizard character and the push includes social and out of home content. Full Story: [Ad Age (tiered subscription model)]( (11/30), [Adweek]( (11/30), [Marketing Dive]( (11/30) [LinkedIn]( [X]( [Facebook]( [Email]( New Report: Digital Advertising Trends Forrester Research teamed up with Smartly.io, the leading multi-channel creative and media optimization advertising platform, to uncover how savvy marketers can maximize budgets. [Download the report for data, insights and best practices.]( ADVERTISEMENT: [] Creative [] [The Community evokes the senses for Bath & Body Works]( The Community evokes the senses for Bath & Body Works (Bath & Body Works/PRNewswire) The Community's debut campaign for Bath & Body Works, "Come Back to Your Senses," encourages people to awaken their senses through smell and included placing a 10-foot scented candle in New York City's Herald Square to mark the retailer's annual Candle Day. A series of short spots show how [work emails](, rush hour and other aspects of life's challenges can be forgotten through the scents of the brand's products. Full Story: [Adweek]( (11/30) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Cornett says survive the holidays with Q Mixers]( [Cornett says survive the holidays with Q Mixers]( "Crackpot Uncle" (Q Mixers/YouTube) Cornett is encouraging people to "Q It Up" with Q Mixers to survive awkward family dinners during the holidays. A series of "Dinner with the Unfixables" spots show how the brand can't fix characters such as your "[Hot-Mess Aunt]( but we can fix your cocktail" to help you get through it. Full Story: [Adweek]( (11/30) [LinkedIn]( [X]( [Facebook]( [Email]( Delivering integrated end-to-end solutions At Tetra Pak, you'll get a lot more than a production line. You'll get expert advice on every choice along the way— from strategic decision-making to operational excellence and beyond. [Learn more about how we can tailor a solution to fit your needs.]( ADVERTISEMENT: [] Agency Insider [] [Agency brands matter, says FCB's Tyler Turnbull]( Tyler Turnbull, global CEO at FCB, makes the case for why agency brands do still matter, despite a rise in consolidations and headlines that say otherwise. "The best agencies have always been defined by talented people, and that's where agency brands still matter," Turnbull writes. Full Story: [Campaign US (tiered subscription model)]( (11/30) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Is resentment the cause of creative burnout?]( PJ Pereira, co-founder and creative chairman of Pereira O'Dell, questions whether creative burnout might be the result of pent-up resentment toward work interfering with other areas of life. Burnout might be prevented "by nurturing a wide range of passions in your life, because that will allow you to have a safety net once job frustration hits," Pereira writes, noting, "For creative professionals, it is critical because our pride for the work is so close to our sense of identity." Full Story: [Ad Age (tiered subscription model)]( (12/1) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency News [] [Denny's selects Mindshare as US media AOR]( Denny's selects Mindshare as US media AOR Hall (Mindshare/PRNewswire) Mindshare was named US media agency of record by Denny's Corp., with the first agency work expected in the first quarter. "There is a tremendous opportunity and synergy between Mindshare and Denny's in our shared passion for media innovation and customer strategy," says Nancy Hall, North America CEO of Mindshare. In addition, Denny's named FINN Partners as its PR and brand communications agency of record. Full Story: [MediaPost Communications (free registration)]( (11/30) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [2024 trends: Challenger brands continue their rise]( Among 2024 trends -- in addition to AI -- retail ad networks will become essential for engaging shoppers, sustainability metrics will increasingly be used among key performance indicators and there will be a heightened battle for attention and emotion, Kantar predicts. "Premiumization" will gain favor over price hikes and a continued rise in challenger brands will force larger brands "to work on agility, speed to market, consumer-centricity and data-driven decision-making to keep pace," Kantar says. Full Story: [MediaPost Communications (free registration)]( (11/30) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Registration is now open for 4A's Advancing Talent 2024: March 28]( Attention talent specialists, HR decision-makers, managers and mentors! Unlock the key to exceptional work by tapping into your most valuable resource: your team! Gain insights during this [March 28 virtual event]( on how to eliminate the barriers that limit human potential and in the process, inspire your employees to deliver excellence. Take advantage of the [special member pricing]( and 5-block tickets. [LinkedIn]( [X]( [Facebook]( [Email]( [] [4A's Incubator: Set up your growing agency for success]( Benefit from a uniquely curated experience that includes multidisciplinary mentorship and counsel from successful 4A's members, access to a community of agency entrepreneurs, full access to 4A's resources for a fraction of the member price and much more. We are invested in and committed to your success. Our new cohort starts January 2024. [Sign up now](! 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