Havas touts return of women's sports to Wrigley Field

Havas touts return of women's sports to Wrigley Field | Walter Isaacson shares athletes' mental health tips | Mischief shows Tubi is "More Popular Than" Created for {EMAIL} | [Web Version]( May 31, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Havas touts return of women's sports to Wrigley Field]( [Havas touts return of women's sports to Wrigley Field]( (Chicago Red Stars/YouTube) Havas Chicago is celebrating the first women's professional sports game at Chicago Cubs' Wrigley Field since the All-American Girls Professional Baseball League in 1943. A 90-second spot for the Chicago Red Stars of the National Women's Soccer League, set to a new version of "Take Me Out to the Ball Game" -- a song that originated in 1908 about a woman who loved baseball -- shows players taking over Wrigley Field. Full Story: [Adweek]( (5/30) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Walter Isaacson shares athletes' mental health tips]( [Walter Isaacson shares athletes' mental health tips]( (Ad Council/YouTube) Walton Isaacson created a pro bono "The Rituals We Share" campaign for the Ad Council and the Huntsman Mental Health Institute, which stars athletes from 11 professional leagues showing their mental health rituals. The push is the next evolution in the "Love, Your Mind" platform, originally created by FCB New York and FCB Chicago, and is running across donated media on TV, digital and social. Full Story: [Ad Age (tiered subscription model)]( (5/30), [Adweek]( (5/30), [MediaPost Communications (free registration)]( (5/30) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Mischief shows Tubi is "More Popular Than"]( [Mischief shows Tubi is "More Popular Than"]( (Tubi/YouTube) Mischief @ No Fixed Address created a "More Popular Than" campaign for Tubi that mixes business-to-consumer and business-to-business messaging and is running across connected TV, podcasts, radio, digital, out of home and social, including influencer collaborations, with media managed by VaynerMedia. Humorous spots show how the streaming service's 75 million monthly viewers make it more popular than US babies, divorce, Old Faithful or drinking fountains. Full Story: [Ad Age (tiered subscription model)]( (5/30), [Muse by Clio]( (5/30) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [DDB's Juie Shah: The case for "gender agnosticism"]( Juie Shah, group strategy director at DDB Chicago, urges an end to the dangerous habit of perpetuating gender stereotypes in leadership, such as assigning empathetic or nurturing characteristics to women while men are viewed as more assertive or confident. "Boxing either gender into a specific style hinders transformational leadership," Shah writes, adding, "Let's champion gender agnosticism in leadership, paving the way for a more effective and inclusive workforce where competence -- not gender -- defines leadership." Full Story: [Campaign US (tiered subscription model)]( (5/30) [LinkedIn]( [X]( [Facebook]( [Email]( [] [BLKW's Wain Choi talks favorite work]( Wain Choi, owner and chief creative officer of BLKW, talks about creative inspirations and favorite work. Choi explains why Nike's "Left Foot of Theoren Fleury," his first print ad, was one of his favorite creative projects and why he's proud of the "Green Screen Shirt" for Harry Rosen. Full Story: [Muse by Clio]( (5/30) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Marketing Technology Planning Guide]( - [How to Create Lasting Change]( - [How to Introduce Yourself]( - [On the Radar: AKATI Sekurity's award-winning managed security services]( - [Course: Introduction to Getting Things Done]( [] Agency News [] [Gut L.A. elevates Abramovici, Acanfora to co-CCOs]( Ariel Abramovici and Bruno Acanfora were promoted by Gut Los Angeles from executive creative directors to co-chief creative officers, the agency's first in that role. "Ariel and Bruno are exceptional talents and creative leaders who have been the driving force behind the innovative creativity and continued momentum in Gut Los Angeles," said US CEO Sandra Alfaro, adding that the "promotion marks a seminal moment in the trajectory of that office." Full Story: [Campaign US (tiered subscription model)]( (5/30) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Razorfish wins creative AOR for Helen of Troy]( Campaign US (tiered subscription model) (5/29) [] - [Carat replaces Wavemaker for IKEA's US media]( MediaPost Communications (free registration) (5/30) [] Media & Technology Trends [] [Experts review TikTok's AI-powered Symphony tools]( Directors at agencies review TikTok's new AI-powered Symphony tools, including its video generator Creative Studio, which some feel is not very useful as platform users prefer entertaining, authentic videos, not product-focused ads. 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