TBWA\MAL mixes stop-motion into Apple's holiday tale

TBWA\MAL mixes stop-motion into Apple's holiday tale | 22Squared touts Baskin-Robbins' Turkey Ice Cream Cake | Cronin, Modern Woodmen celebrate modern pioneers Created for {EMAIL} | [Web Version]( November 22, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [TBWA\MAL mixes stop-motion into Apple's holiday tale]( TBWA\Media Arts Lab created a four-minute "Fuzzy Feelings" holiday spot for Apple that shows a woman using stop-motion art to process negative feelings toward her boss, filming scenes where his puppet alterego meets a series of disasters. A change of heart after witnessing his lonely life during the holidays prompts her to make him a dog to keep him company in the stop-motion world and to make an effort to be kinder in the real one. Full Story: [Ad Age (tiered subscription model)]( (11/21), [Muse by Clio]( (11/21), [Adweek]( (11/21) [LinkedIn]( [X]( [Facebook]( [Email]( New Report: Digital Advertising Trends Forrester Research teamed up with Smartly.io, the leading multi-channel creative and media optimization advertising platform, to uncover how savvy marketers can maximize budgets. [Download the report for data, insights and best practices.]( ADVERTISEMENT: [] Creative [] [22Squared touts Baskin-Robbins' Turkey Ice Cream Cake]( 22Squared is touting the return of Baskin-Robbins' Turkey Ice Cream Cake in a 15-second spot that's part of the brand's "Seize the Yay" campaign. The ad is running across national TV and social, and shows a family playing backyard football as a dad gets overcompetitive to win the cake's leg. Full Story: [MediaPost Communications (free registration)]( (11/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Cronin, Modern Woodmen celebrate modern pioneers]( Cronin's 60-second spot for Modern Woodmen of America shows characters Pioneer and Cookie telling a story around a firepit about Chloe -- a modern-day pioneer with a career who safeguards her family with the brand's life insurance. The push is running across connected TV, social media and podcasts in select markets before expanding nationally. Full Story: [Ad Age (tiered subscription model)]( (11/21) [LinkedIn]( [X]( [Facebook]( [Email]( Report: Rideshare Advertising The demand for ridesharing is growing rapidly, which is driving massive adoption of rideshare advertising as brands and agencies look to engage with consumers on the go. This report outlines what rideshare advertising is, how it works, and why brands are continuing to invest in it. [Get the report.]( ADVERTISEMENT: [] Agency Insider [] [Agency leaders give thanks for their craft]( Agency leaders share what they're thankful for this Thanksgiving, including their colleagues, the ability to effect change and being able to express creativity. "It's an industry of believers -- people who believe in the power of people and the power of brands to create change," says Courtney Cotrupe, CEO at Partners + Napier. Full Story: [Adweek]( (11/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Anonymous agency strategist on dealing with X]( An anonymous agency strategist talks about how agency relationships have changed with X, formerly known as Twitter, amid a lack of trust and brand safety issues since Elon Musk's takeover. "It's truly a mind boggling experience," the strategist says about the platform's reps "directly telling people to ignore what your CEO is saying on the platform where they want you to advertise." Full Story: [Digiday (tiered subscription model)]( (11/22) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency News [] [Mischief hired to create Opendoor's 2024 Super Bowl ad]( Mischief @ No Fixed Address was appointed by Opendoor to create its 2024 Super Bowl spot, which will focus on how the brand makes home selling and buying less stressful. "We were drawn to the people at Opendoor because -- like Mischief -- they're reinventing a way of doing something that has been done one way for decades and decades," said Mischief's Greg Hahn. Full Story: [Adweek]( (11/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [TikTok becomes vital part of brands' holiday plans]( This year, 36% of consumers in a Digiday study will do some of their holiday shopping on TikTok, and 23% will find gift inspiration on the platform. TikTok attracted spending from 78% of companies last quarter, compared to 54% at the start of the year. 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[LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Editor's Note [] SmartBrief will not publish Nov. 23-24 In observance of the Thanksgiving holiday in the US, SmartBrief will not publish Thursday, Nov. 23 and Friday, Nov. 24. [LinkedIn]( [X]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] For my part, I am almost contented just now, and very thankful. 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