Anomaly, BW3 introduce Hank

Anomaly, BW3 introduce Hank | Ogilvy, IBM say "WatsonX Your Business" | Callen takes a bite out of Buff City Soap Created for {EMAIL} | [Web Version]( August 29, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Anomaly, BW3 introduce Hank]( [Anomaly, BW3 introduce Hank]( (Buffalo Wild Wings/YouTube) Anomaly Los Angeles' debut "Let's Go Sports Bar" campaign for Buffalo Wild Wings stars a talking winged buffalo named Hank, voiced by actor and comedian Beck Bennett and brought to CGI life by Untold Studios. "I don't love Bdubs just because I'm a buffalo with wings. Frankly, that's offensive and reductionist," Hank says in one spot. Full Story: [Marketing Dive]( (8/28), [Muse by Clio]( (8/28), [Ad Age (tiered subscription model)]( (8/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Boost Sales: Your Guide to Effective Shopping Ads Each social media platform has its own unique benefits and opportunities that enable brands to drive awareness, engagement and sales. By understanding the advantages of each platform, brands can create effective strategies to maximize the spend and impact of their ad campaigns. [Download the ebook]( for a guide to effective social media shopping ads. ADVERTISEMENT: [] Creative [] [Ogilvy, IBM say "WatsonX Your Business"]( [Ogilvy, IBM say "WatsonX Your Business"]( (IBM/YouTube) Ogilvy created a "WatsonX Your Business" campaign for IBM that's voiced by actor Oscar Isaac and shows how businesses can grow by using the AI tool. "With this new campaign, we're reinforcing the transformative power of AI for business to multiply output and ultimately help customers improve their outcomes," says IBM's Jonathan Adashek. Full Story: [The Drum (free registration)]( (8/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Callen takes a bite out of Buff City Soap]( [Callen takes a bite out of Buff City Soap]( (Buff City Soap/YouTube) Callen created two 30-second spots for Buff City Soap, which show people so enticed by the smell of the brand's Pumpkin Spice line that they can't resist the urge to taste it. The ads are running nationally across broadcast TV, digital, social and in stores. Full Story: [Ad Age (tiered subscription model)]( (8/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Ep+Co's Taylor Lucas talks favorite work]( Taylor Lucas, senior vice president and creative director of brand design at EP+Co, talks about creative inspirations and favorite work. Lucas explains why working on the launch of [Puma SS2020]( was a favorite project and why she's proud of [introducing Sensa]( for Planet Oat. Full Story: [Muse by Clio]( (8/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Publicis' Jason Goldberg talks commerce trends]( Jason Goldberg, chief commerce strategy officer at Publicis Groupe, talks about the company's commerce unit, its "Power of One" approach and commerce trends. Goldberg explains how social search and generative AI are disrupting commerce, explaining: "Today, we're discovering a lot more products on TikTok than we are in the store. This social disruption of discovery is a trend that we're all still in the early stages of." Full Story: [AdExchanger (tiered subscription model)]( (8/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [Unlocking The Potential of ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft PowerPoint: 25 Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [And the 2023 Media Plan of the Year winners are ...]( Adweek revealed the winners of its 2023 Media Plan of the Year awards, with EssenceMediacom earning four honors, Mindshare, OMD and Mediahub each taking home three awards, and Wieden+Kennedy and Wavemaker earning two honors each. Other honorees were Canvas Worldwide, Carat USA, Carmichael Lynch, Rufus (powered by Initiative), Starcom and Touche. Full Story: [Adweek]( (8/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Solid gains seen among US ad sales for July]( July spending among major US ad agencies was up 6.2% year over year for July, marking its most significant monthly gain since April 2022, per analysis of Standard Media Index's US Ad Market Tracker conducted by MediaPost. Smaller ad categories witnessed a 6.6% gain compared to 5.9% growth for the top 10 groups, while digital's share rose from 65% in June to 67% in July. Full Story: [MediaPost Communications (free registration)]( (8/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [4A's: Your Partner Hub]( The talent you need, when you need it. Designed to support agencies and their ever-changing talent needs, [Your Partner Hub]( is a quick and reliable resource for 4A's members to get in touch with the finest talent possible, right when they need it. 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