Omnicom, DDB, Gut honored at final day of Cannes

Omnicom, DDB, Gut honored at final day of Cannes | And the Dan Wieden Titanium Lions go to ... | Ogilvy, U by Kotex aim to "Normalize Periods" Created for {EMAIL} | [Web Version]( June 26, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Omnicom, DDB, Gut honored at final day of Cannes]( Omnicom was awarded Creative Company of the Year at Cannes Lions and DDB Worldwide won Network of the Year. Gut took home Independent Network of the Year and its Buenos Aires office won the Agency of the Year and Independent Agency of the Year awards. Full Story: [Ad Age (tiered subscription model)]( (6/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Introducing Nexxen Through technology and great customer support, we're committed to maximizing your digital & CTV yield, and empowering you to do the same with advanced self-serve planning, selling and ad serving solutions.[Learn More]( ADVERTISEMENT: [] Creative [] [And the Dan Wieden Titanium Lions go to ...]( [And the Dan Wieden Titanium Lions go to ...]( A look at "The First Digital Nation" (The Monkeys/Vimeo) The Dan Wieden Titanium Lions Grand Prix was awarded to Accenture Song's The Monkeys for "The First Digital Nation" campaign for The Government of Tuvalu, which offered a digital solution for the Pacific nation as it faces the threat of rising sea levels. Others honored in the category included Wieden+Kennedy and Africa Creative DDB for Budweiser's "Bring Home the Bud," McCann's "Where to Settle" for Mastercard and David and Draftline's "Corona Extra Lime" for Corona. Full Story: [Adweek]( (6/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Ogilvy, U by Kotex aim to "Normalize Periods"]( [Ogilvy, U by Kotex aim to "Normalize Periods"]( (U by Kotex/YouTube) Ogilvy New York created a "Normalize Periods" campaign for U by Kotex that features women talking frankly about their bodies in video ads and social media messaging with copy such as "Vulvas are curvy. Now your pads are too." The push includes influencer collaborations on social and is also running across connected TV, Spotify and digital, with media managed by Mindshare, social media by VaynerMedia and PR by M Booth Health. Full Story: [Marketing Dive]( (6/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Sustainable Development Goals Grand Prix won by McCann, Mastercard]( Ad Age (tiered subscription model) (6/23) [] - [Film Grand Prix honors go to adam&eveDDB, CALM, ITV and Apple]( Ad Age (tiered subscription model) (6/23) [] Agency Insider [] [72andSunny's Damaune Journey on working with the NFL]( 72andSunny's Damaune Journey talks about the agency's partnership with the NFL and its "Run With It" Super Bowl spot starring Diana Flores, a flag football quarterback, who joins him in this video interview at Cannes. "It became so clear to us that this was a moment to take a chance, to make sure that women were featured, a Latina was featured and that we highlighted flag football," Journey says. Full Story: [Adweek]( (6/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Orci's Diego Andrade talks favorite work]( Diego Andrade, executive creative director at Orci, talks about creative inspirations and favorite work. Andrade explains why he was so inspired by Barton F. Graf 9000's work for Little Caesars and why he's proud of helping create a platform for young Latine filmmakers in work for Mitu and the Walmart Filmmaker Mentorship Program. Full Story: [Muse by Clio]( (6/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes to Achieve More with Less]( - [Tips and tricks for ABM using ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Python for IT Professionals]( [] Agency News [] [What created a buzz at this year's Cannes Lions?]( What created a buzz at this year's Cannes Lions? (Cannes Lions International Festival of Creativity/Facebook) Generative AI created the most buzz at this year's Cannes Lions, with attendees discussing its role in creativity, including a skeptical Spike Lee, who described the technology as "scary." Other key takeaways from the festival included a much heavier presence of influencers, pitching at the festival becoming the norm, low-key presences from Twitter and Apple, and many discussions related to more effective ad measurement. Full Story: [Ad Age (tiered subscription model)]( (6/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Many marketers say AI will generate new content]( Boosting campaign efficiency is the primary objective for artificial intelligence use for 78% of marketers, while 63% say the technology will help generate new types of content, per NewtonX research. While marketers expect AI to help them reduce expenses by an average 13%, 48% say it will lead to smaller teams and budgets. Full Story: [The Wall Street Journal]( (6/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [4A's Research: An extension of your team]( The [4A's Research]( team provides real-time, customized research and intelligence for agencies pursuing new business, insights on categories and knowledge on evolving trends. The 4A's research team brings human capital and leading tools to keep agencies informed and up-to-speed. [Learn more](. 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