This year's most innovative agencies are ...

This year's most innovative agencies are ... | Ostrich Studios, FreshBooks ask, "Would You Rather?" | 72andSunny, United Airlines hire Oscar the Grouch Created for {EMAIL} | [Web Version]( March 3, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [This year's most innovative agencies are ...]( Fast Company named its top 10 most innovative advertising companies, which are, in order: Giant Spoon, TBWA Worldwide, Wieden+Kennedy, Majority, Ogilvy, The Martin Agency, Johannes Leonardo, Mischief @ No Fixed Address, MNTN and WPP. Giant Spoon took the top spot for its Empire State Building activation for Netflix's "Stranger Things," among other work. Full Story: [Fast Company (tiered subscription model)]( (3/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Ostrich Studios, FreshBooks ask, "Would You Rather?"]( [Ostrich Studios, FreshBooks ask, "Would You Rather?"]( (FreshBooks/YouTube) Ostrich Studios created a global "Would You Rather?" campaign for FreshBooks that features a 30-second spot showing a man in an office saying he'd rather get a rectal exam from a badger than work on accounting -- a scenario brought to life by his imagination. The humorous push is aimed at small businesses and is running across the US, Canada, UK, Australia and New Zealand with social, radio and digital out of home elements. Full Story: [Ad Age (tiered subscription model)]( (3/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [72andSunny, United Airlines hire Oscar the Grouch]( [72andSunny, United Airlines hire Oscar the Grouch]( (United/YouTube) 72andSunny Los Angeles is touting sustainable aviation fuel for United Airlines with the help of Oscar the Grouch from "Sesame Street" in a campaign that sees him in the role as "chief trash officer." One 60-second spot in the push, which is running across digital, social and out of home, features a flight attendant explaining how trash contributes to sustainable fuel as Oscar settles into his new role. Full Story: [Muse by Clio]( (3/2), [The Drum (free registration)]( (3/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Martin Agency's Ken Marcus on a tight shoot]( Ken Marcus, executive vice president and associate creative director at The Martin Agency, writes about shooting six ads with basketball legends Steph Curry, Sue Bird and Candace Parker within a seven-hour timeframe for CarMax. A short timeframe "forces you to be hyper-focused with your efforts. There is simply no time to overthink," Marcus writes. Full Story: [Muse by Clio]( (3/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [W+K's Neal Arthur talks expansion, creativity]( In this video interview, Neal Arthur, global CEO of Wieden+Kennedy, talks about the agency's worldwide expansion plans, specifically in Mexico City, creativity and new business. Arthur also talks about the emotional commemorative event for the agency's late founders, Dan Wieden and David Kennedy. Full Story: [Ad Age (tiered subscription model)]( (3/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [4 Simple Productivity Improvement Points To Dominate Your Day]( - [The Ultimate Guide To Developing Self-Discipline]( - [30 Life Lessons Learned in 30 Years]( - [How to Find Average Salary Information for US Workers]( - ["I Will Teach You to be Rich" Book Summary]( [] Agency News [] [Adobe awards global B2C media to Wavemaker, Publicis]( WPP's Wavemaker and Publicis Media were chosen by Adobe to manage its worldwide business-to-consumer media business, worth approximately $500 million. Wavemaker will handle the Americas, plus manage the client's full-funnel strategy, while Publicis will manage the international business, and both will manage the accounts via a new global center of excellence. Full Story: [Adweek]( (3/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Clients are demanding new metrics from agencies]( Clients are demanding different key performance indicators from agencies as media spending diversifies with more focus on retail, connected TV and social. "[I]n the last month, there has been a definite tempo change from our clients, particularly around the metric of [customers who are] new-to-brand," explains Publicis Commerce's Amy Lanzi. Full Story: [Digiday (tiered subscription model)]( (3/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Who Said It? Do as much homework as you can. Learn everybody's job and don't just settle. Jennifer Coolidge or Michael B. Jordan [Check your answer here.]( [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036