Le Truc, Four Seasons say, "Luxury Is Our Love Language"

Le Truc, Four Seasons say, "Luxury Is Our Love Language" | Martin Agency takes CarMax to New York's High Line | Serena Williams "changed everything," say W+K, Nike Created for {EMAIL} | [Web Version]( September 6, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Le Truc, Four Seasons say, "Luxury Is Our Love Language"]( [Le Truc, Four Seasons say, "Luxury Is Our Love Language"]( (Four Seasons Hotels and Resorts/YouTube) Publicis' Le Truc created a "Luxury Is Our Love Language" campaign to refresh the branding for Four Seasons Hotels and Resorts, which features quirky spots that tell the stories of real hotel stays. The push, with media handled by Starcom, is running across social, digital video and digital out of home, and includes a Vogue collaboration during New York Fashion Week. Full Story: [Marketing Dive]( (9/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The rules for new ad models in TV's new era The streaming world has changed - and so too have consumers' perceptions on advertising. In this Ipsos study, we found that 67% of consumers prefer ad-supported streaming, but ad frequency, formats, and personalization all come into play. [Uncover the insights.]( ADVERTISEMENT: [] Creative [] [Martin Agency takes CarMax to New York's High Line]( The Martin Agency created a family-friendly activation for CarMax on Manhattan's The High Line to introduce New Yorkers to the platform's inventory of 40,000 cars. The experience included a QR code to find the perfect car based on personality, a "car bar" where people could decorate miniature car models, a selfie station and a toy car track, and the event was promoted via an out-of-home Times Square billboard and social content from influencers. Full Story: [Adweek]( (9/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Serena Williams "changed everything," say W+K, Nike]( [Serena Williams "changed everything," say W+K, Nike]( (Nike/Twitter) Wieden+Kennedy Portland released a 60-second social spot for Nike to honor Serena Williams just after her exit from the US Open. The "By Changing Nothing, She Changed Everything" ad is narrated by Zendaya and pays tribute to Williams' career with statements such as, "When the world wanted her to be less powerful, she hit even harder." Full Story: [The Drum (free registration)]( (9/5), [Adweek]( (9/3), [Ad Age (tiered subscription model)]( (9/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Hispanic Television Summit | NYC Join us on September 14 at etc.venues, Madison Av. as we explore the multiple ways that television programming is embracing Hispanic culture in 2022 across platforms from streaming to broadcast to traditional pay TV. [Book today.]( ADVERTISEMENT [] Agency Insider [] [Strategies for agencies to support better mental health]( Agencies can protect the mental health of their creative staff by offering access to virtual therapy, providing two paid monthly mental health days, rewarding excellent performance with proper financial compensation and leading by example when it comes to work-life balance, writes Abhik Choudhury, chief strategist and founder of Salt and Paper Consulting. "Celebrate and preserve the ardor of your most talented," Choudhury writes. Full Story: [Ad Age (tiered subscription model)]( (9/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How agencies are bringing empathy to health care]( Agency leaders talk about the need for a more empathetic tone in health care advertising, which is backed by studies that show empathy results in better patient outcomes. "We're really trying to understand what people are going through and what is plaguing them in their quest to improve their health," says Hilary Gentile, president of 90North, an IPG health company. Full Story: [Adweek]( (9/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Want high quality leads? Look no further than this very newsletter you're reading. Find out how you can reach our network of subscribers just like yourself.[Get started.]( ADVERTISEMENT: Driving results with Waze Sponsored Content from Waze - [Waze navigation trends are now at your fingertips]( - [Wisconsin Cheese sees a sharp increase in sales]( - [Steering in-the-moment buying decisions]( - [Disney+ partners with Waze to boost awareness]( - [Detour ahead: How restaurants are evolving]( [] Agency News [] [BBDO NY wins Emmy for "Teenage Dream"]( [BBDO NY wins Emmy for "Teenage Dream"]( "Teenage Dream," created by BBDO NY for Sandy Hook Promise (Sandy Hook Promise/YouTube) BBDO New York and Sandy Hook Promise took home the Outstanding Commercial Emmy Award at the Creative Arts Emmy Awards for "Teenage Dream." The agency has now won the award five times and rivals for this year's award included Leo Burnett's "The Lost Class" for Change the Ref and Commonwealth/McCann's "Walter the Cat" for Chevrolet. Full Story: [Ad Age (tiered subscription model)]( (9/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Snap shifts focus as it downsizes staff, shutters projects]( Snap is cutting approximately 20% of its workforce, shuttering its Web3 division and discontinuing investments in short-form Snap Originals shows, in-app games and its Pixy flying camera drone as part of a corporatewide restructuring following lackluster growth. Snap CEO Evan Spiegel says community and revenue growth and augmented reality will be the company's strategic priorities. Full Story: [Marketing Dive]( (9/1), [Social Media Today]( (9/2), [The Verge]( (8/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [StratFest 2022 is back!]( [StratFest 2022 is back!]( (4A's) Join strategy's biggest conference of the year on Sept. 12 to 13! Live from New York City, complemented by a simulcast livestream. Learn [more and register now](. 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