Bud Light picks Anomaly as creative AOR

Anomaly honors Don Julio's roots with "Por Amor" | Mojo Supermarket shows "It Pays to Be You" on Instagram | Orchard says "win better" with Champs Sports Created for {EMAIL} | [Web Version]( August 24, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Anomaly honors Don Julio's roots with "Por Amor"]( [Anomaly honors Don Julio's roots with "Por Amor"]( (Don Julio/YouTube) Anomaly New York created a "Por Amor" global campaign for Don Julio that pays tribute to the premium tequila brand's founder, Don Julio Gonzalez, and is running first in the US across over-the-top, social and out of home. A 30-second anthem spot travels from Mexican fields to lively bars and is set to the sound of a beating heart as a voice-over says, "[W]hen you pour your heart into each and every bottle, that love needs to be shared." Full Story: [Marketing Dive]( (8/23), [The Drum (free registration)]( (8/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Tired of your social ads? Looking for better ROI to bring to your manager? Test your campaign within these very newsletters to reach our qualified audience, giving you high quality leads. [Download the kit to get started.]( ADVERTISEMENT: [] Creative [] [Mojo Supermarket shows "It Pays to Be You" on Instagram]( Mojo Supermarket's "It Pays to Be You" campaign for Instagram features 6- and 15-second ads showing the different tools five creators use to make a living on the platform. "This new campaign positions Instagram as the best place to celebrate what makes you, you -- and highlights all of the monetization tools that reward you for it," says Mojo Supermarket's Nika Rastakhiz. Full Story: [Adweek]( (8/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Orchard says "win better" with Champs Sports]( Orchard's back-to-school campaign for Champs Sports showcases athletes' unique training techniques and uses the tagline "Don't just win. Win better." A trio of 30-second digital and social spots feature twin college athletes Haley and Hanna Cavinder and lacrosse player Myles Jones as they practice in unusual ways. Full Story: [Ad Age (tiered subscription model)]( (8/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Join strategy's biggest conference of the year on September 13, 2022! Live from New York City! [Register now.]( ADVERTISEMENT [] Agency Insider [] [Grizzly's Nate Spees on demystifying creativity]( [Grizzly's Nate Spees on demystifying creativity]( (Pixabay) Nate Spees, CEO of Grizzly, writes about the moment that changed his career, when he realized creativity wasn't a magical attribute but an innate skill that can be developed. "When we see creativity as something we all have access to and the ability to leverage, the scarcity mindset, perpetuated by the myth of creative genius, loses its power," Spees writes, noting, "Then we can focus on what's essential: continually creating meaningful and impactful work together." Full Story: [Muse by Clio]( (8/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How to improve the agency-client relationship]( [How to improve the agency-client relationship]( (Pexels/Christina Morillo) Agencies and brands must stop playing the blame game and instead commit to improving their relationship, building trust by being accountable and truly listening to each other, writes Bokeh CEO David Bates. "The responsibility of properly framing conversation to encourage empathy between creatives and clients is principally that of the agency," Bates writes, adding, "It starts with listening." Full Story: [Adweek]( (8/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The 10 Key Organizational Skills Needed at Work]( - [How Technology Can help You Get a Good Night’s Sleep]( - [How to Become a Subject Matter Expert in Your Field]( - [10 Ways to Gain New Skills]( - [Why & How to Take a Sabbatical from Work]( [] Agency News [] [Bud Light picks Anomaly as creative AOR]( [Bud Light picks Anomaly as creative AOR]( (SOPA Images/Getty Images) Anomaly won creative agency of record for Bud Light and The Martin Agency was chosen to manage its brand extensions, including Bud Light Next and Bud Light Seltzer. The Bud Light incumbent was Wieden+Kennedy, which declined to participate in the review but continues to work for other Anheuser-Busch InBev brands, including Michelob Ultra, Budweiser Global and Corona. Full Story: [Marketing Dive]( (8/23), [Ad Age (tiered subscription model)]( (8/23), [Adweek]( (8/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Twitter whistleblower cites platform "deficiencies"]( Twitter's former head of security, Peiter "Mudge" Zatko, filed an 84-page whistleblower complaint with the Federal Trade Commission, the Securities and Exchange Commission and the Department of Justice in July that outlines numerous "deficiencies" such as lax user privacy protections and content moderation and erroneous reporting of platform spam and bot accounts. A Twitter spokesperson said Zatko had been fired "for ineffective leadership and poor performance" and noted the complaint "is riddled with inconsistencies and inaccuracies and lacks important context." Full Story: [The Washington Post]( (8/24), [CNN]( (8/23), [The Wall Street Journal]( (8/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Real change lies within all of us. It is in the choices we make every day. 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