Opinionated creates quirky stop-motion film for Drumstick | Translation, Beats by Dre tap Ja Morant and Lil Baby | Arnold, Monster say farewell to medieval work practices
Created for {EMAIL} | [Web Version]( May 13, 2022
CONNECT WITH 4A's [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story
[] [Opinionated creates quirky stop-motion film for Drumstick](
[Opinionated creates quirky stop-motion film for Drumstick]( YouTube/Drumstick
Opinionated, with Gifted Youth and HouseSpecial, created a five-minute stop-motion video, "Another Day, Another Drumstick," for ice-cream brand Drumstick. The quirky film tells the story of Dr. Umstick and his search for love, with shorter versions running across digital and TV, and is accompanied by bios of the characters on the brand's website. Full Story: [Ad Age (tiered subscription model)]( (5/12)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( T-Mobile Mobility Data for Advertising
Finding the right audiences is easier than ever. Using T-Mobile mobility data, which identifies patterns in app ownership and engagement, marketers can better understand and address consumer interests and intent—as signaled by the apps they use. [Learn more]( ADVERTISEMENT: [] Creative
[] [Translation, Beats by Dre tap Ja Morant and Lil Baby](
Translation's latest spot for Beats by Dre stars basketball player Ja Morant and musician Lil Baby, and is running across TV, digital and social. The ad, styled like a music video for the rapper's "Dark Mode," is accompanied by supporting content on platforms such as Instagram and TikTok. Full Story: [Adweek]( (5/12)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Arnold, Monster say farewell to medieval work practices](
Arnold Worldwide created Monster's first advertising campaign since 2019, showcasing the job site as the place for people to find meaningful work. A pair of 30-second spots on TV and digital show workers being undervalued in medieval scenarios to highlight how outdated some employment practices have become. Full Story: [Ad Age (tiered subscription model)]( (5/12)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( Just the Facts, Ma'am
"I stopped watching TV news a year ago, so sick of the bias everywhere. But in doing so, I was out of the loop. I decided to give 1440 a try & I've not been disappointed. Finally, Walter Cronkite style reporting! Just the facts. I also love that I can click a link to see more on many stories. Keep up the good work!" [Join for free now](. ADVERTISEMENT: [] Agency Insider
[] [Talking health care advertising with Razorfish's Dado Lam](
Dado Lam, vice president, group creative director at Razorfish Health, talks about health care advertising and talks about one of the industry's challenges -- pushing creative boundaries. "Doing things differently can certainly be scary, but in order for change to happen, we all have to take some risks in order to disrupt and create long-lasting results," Lam says. Full Story: [Muse by Clio]( (5/12)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Copywriter Daynah Singh on inclusive advertising](
Daynah Singh, a copywriter based in Tampa, Fla., talks to Adweek for Asian American and Pacific Islander Heritage Month about using her talents for societal good. "I wanted people of all races, genders, sexual orientations, body types, religions, et cetera, to feel seen, heard and represented in these spaces often reserved for the white, cisgender and heterosexual elite," Singh says. Full Story: [Adweek]( (5/12)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our partners - [50 Tips on How to Overcome and Recover from Burnout](
- [Business Communication Etiquette for 2022](
- [Free Microsoft Word Training Course](
- [How to Deal with Interpersonal Conflict at Work](
- [50 Tips on Effective Delegating]( [] Agency News
[] [Carat names Diana Bojaj as first chief media officer](
Diana Bojaj has been named as Carat US's first chief media officer, reporting to CEO Mike Law and charged with overseeing and fostering collaboration between the agency's planning, strategy, content and innovation units. "Diana's strategic prowess and sharp focus on product will help further our vision of designing for people, to move our clients' business forward like never before," Law stated. Full Story: [Campaign US (tiered subscription model)]( (5/12), [MediaPost Communications (free registration)]( (5/12), [Ad Age (tiered subscription model)]( (5/12)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends
[] [Why podcast advertising is poised for growth](
Why podcast advertising is poised for growth (Pixabay)
IAB predicts annual podcast advertising will double during the next two years to reach $4.2 billion, which Podcast Upfront presenters attribute to improved audience data that empowers granular targeting and advanced measurement and supporting data that proves its value. Pod Digital Media founder Gary Coichy says growth is also being propelled by the variety of available formats that range from embedding products or services into programming to dynamically inserted ads. Full Story: [SmartBrief/Marketing]( (5/12)
[LinkedIn]( [Twitter]( [Facebook]( [Email](
Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free.
Help Spread the Word
[SHARE](
Or copy and share your personalized link:
smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Who Said It? It is weight that gives meaning to weightlessness.
Celeste Ng or Isamu Noguchi [Check your answer here.]( [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's:
[Homepage]( | [Training Programs]( | [All Upcoming Events](
SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio](
[Sign Up]( | [Update Profile]( | [Advertise with SmartBrief](
[Unsubscribe]( | [Privacy policy](
CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com)
SmartBrief, a division of Future US LLC ©
1100 13th St. NW, Suite 1000, Washington, DC 20005