Innocean, Jason Bateman tout Hyundai's Ioniq 5 EV

Innocean, Jason Bateman tout Hyundai's Ioniq 5 EV | W+K teases Michelob Ultra Super Bowl spot | Grey cooks up Bonecoin, edible NFT for Frank's RedHot Created for {EMAIL} | [Web Version]( January 31, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Innocean, Jason Bateman tout Hyundai's Ioniq 5 EV]( [Innocean, Jason Bateman tout Hyundai's Ioniq 5 EV]( (Hyundai USA/YouTube) Innocean is touting Hyundai's Ioniq 5 EV crossover with two spots starring Jason Bateman that debuted during the NFL's NFC and AFC Championship games and also are running across Instagram, Facebook, Twitter, TikTok and YouTube. One 60-second ad shows Bateman evolving from a caveman to an Ioniq 5 driver and ends with the tagline "Your journey at its most evolved." 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Full Story: [Adweek]( (1/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Grey cooks up Bonecoin, edible NFT for Frank's RedHot]( [Grey cooks up Bonecoin, edible NFT for Frank's RedHot]( (Frank's RedHot/Twitter) Grey created a campaign for Frank's RedHot that's inviting consumers to share images of the bones from their chicken wings to earn a spoof cryptocurrency called Bonecoin, and whoever garners the most will win the brand's nonfungible token and an edible version, named the eNFT. The brand's "Wing Wagon" will visit New York City with former NFL quarterback Eli Manning giving away Frank's RedHot Wings, and comedian and actor Eric Andre is supporting the push on social. Full Story: [MediaPost Communications (free registration)]( (1/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( 4A's Decisions 2022 Explore how content and commerce are being redefined to strengthen brands and voice of consumers! 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