4A's Simon Fenwick: Diversity needs leadership support

The best ads of 2021, as chosen by The Drum | Mischief, Tinder say "You're Not for Everyone" | W+K, Fisher-Price show the magic of Toy Season Created for {EMAIL} | [Web Version]( December 10, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [The best ads of 2021, as chosen by The Drum]( [The best ads of 2021, as chosen by The Drum]( "Reverse Selfie" spot by Ogilvy for Dove. (Dove US/YouTube) The Drum revealed its picks of US ads in 2021, including Special Group's spot for Uber Eats that starred Elton John and Lil Nas X. Others highlighted are Ogilvy's "Reverse Selfie" for Dove, R/GA's Super Bowl spot for Reddit and The Martin Agency's "Tag Team Helps with Dessert" ad for Geico. Full Story: [The Drum (free registration)]( (12/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( 2021 Hispanic Market Report Get unique data, analytics and actionable industry insights for U.S. Hispanics to help you effectively define, target, engage and accurately measure ROI impact. [Download Report.]( ADVERTISEMENT: [] Creative [] [Mischief, Tinder say "You're Not for Everyone"]( [Mischief, Tinder say "You're Not for Everyone"]( (Tinder/YouTube) Mischief @ No Fixed Address created a humorous "You're Not for Everyone" campaign for Tinder that celebrates individual quirkiness. One 30-second spot shows a woman yelling at her housemate for interrupting her "astral-rebirthing" meditation as the copy reads, "Your astral-rebirthing isn't for everyone, but it is for someone." Full Story: [Campaign US (tiered subscription model)]( (12/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [W+K, Fisher-Price show the magic of Toy Season]( [W+K, Fisher-Price show the magic of Toy Season]( (Fisher-Price/YouTube) Wieden+Kennedy Portland created a 30-second spot for Fisher-Price that's narrated by a child and showcases the brand's Toy Season catalog and the magic of seeing the play potential in seasonal objects, such as a roll of wrapping paper as a telescope or a garland as a snake. The ad is running across social and digital video. Full Story: [Muse by Clio]( (12/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( 5 Tips on Increaing your Attendees' Engagment during Virtual Events Hosting events online can be a culture shock for many businesses. Times are changing, and you must adapt the way you engage with your attendees online. Otherwise, you might end up wasting time, resources, and effort on ineffective virtual events. [Read more.]( ADVERTISEMENT: [] Agency Insider [] [4A's Simon Fenwick: Diversity needs leadership support]( 4A's Simon Fenwick: Diversity needs leadership support Fenwick (4A's) Simon Fenwick, executive vice president, talent equity and inclusion at the American Association of Advertising Agencies, reflects on the state of diversity, equity and inclusion within agencies in 2021 and urges agency leaders to get more involved. "[Diversity, equity, inclusion and belonging] leaders can't do it alone. We need business leaders to remain focused on making changes and following through on commitments," Fenwick writes. Full Story: [Campaign US (tiered subscription model)]( (12/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Barkley's Galles: The world needs "whole brand thinkers"]( Barkley's Tim Galles explains why clients need "whole brand thinkers" to not only appeal to consumers who want authenticity but to make the world a better place. "A whole brand says and does things on the inside that match the things they say and do on the outside," Galles writes, adding, "We need a collection of people like you to create a better future, to leave your mark on something more meaningful." Full Story: [Muse by Clio]( (12/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( 300+ targetable audience segments. Through audience targeting and insights from aggregated Comcast viewership data, Effectv helps you reach the highly engaged TV and streaming viewers needed to generate results for your brand. [Learn more.]( ADVERTISEMENT: Featured Content Sponsored Content from 1440 Media [News without all the B.S.]( Check out 1440 - The fastest way to an impartial point-of-view. The team at 1440 scours over 100+ sources so you don't have to. Culture, science, sports, politics, business and everything in between - in a 5-minute read each morning, 100% free. [Sign up now!]( [] Agency News [] [Amy Ferguson becomes CCO of TBWA\Chiat\Day New York]( Amy Ferguson becomes CCO of TBWA\Chiat\Day New York Ferguson (TBWA\Chiat\Day) Amy Ferguson has been appointed as chief creative officer by TBWA\Chiat\Day New York, filling the vacant spot left by Chris Beresford-Hill, who joined Ogilvy in October as president of North America advertising. "Amy does the kind of work that we want to be known for, stuff that doesn't look like anything else that's out there and that's exciting," says CEO Nancy Reyes, adding, "But the thing I appreciate most about Amy is just how much she cares about the growth and development of our own people." Full Story: [Ad Age (tiered subscription model)]( (12/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Colle McVoy replaces Ciceron as media AOR for Blu Dot]( MediaPost Communications (free registration) (12/9) [] - [PMG wins AOR for Kohler]( MediaPost Communications (free registration) (12/8) How to Improve Your Holiday Season Strategy With the holiday season quickly approaching, access to[Hashed Emails with The Tapad Graph]( increase scale, connectivity and improve measurement when efficiency, personalization, and holistic attribution are pivotal to marketing strategies. ADVERTISEMENT: [] Media & Technology Trends [] [Instagram to allow feed by date, not just by algorithm]( Instagram will add back the option to reorder a feed chronologically instead of just based on algorithms, starting in early 2022. The move is being made to improve children's safety online, and is among other moves Instagram CEO Adam Mosseri said he would support during testimony before Congress on Wednesday. Full Story: [TechCrunch (tiered subscription model)]( (12/8), [Reuters]( (12/8), [The Wall Street Journal]( (12/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Don't play the notes. Play the meaning of the notes. Pablo Casals, cellist, conductor, composer [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004