Fallon creates vodkas inspired by Arby's fries

The Martin Agency, Old Navy unveil the "All-idays" | Dentsu mcgarrybowen, Coke build a "Chimney" for Santa | Fallon creates vodkas inspired by Arby's fries Created for {EMAIL} | [Web Version]( November 10, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [The Martin Agency, Old Navy unveil the "All-idays"]( [The Martin Agency, Old Navy unveil the "All-idays"]( (Old Navy/YouTube) The Martin Agency created an "All-idays" campaign for Old Navy that includes two TV spots -- "Color Explosion" and "Jingle Jammies" -- starring actress Keke Palmer. The brand also worked with Industria Creative and School4Santas founder Timothy Connaghan to develop a 30-minute virtual Santa Bootcamp, designed to encourage more diverse representation in Santas this holiday season. Full Story: [Ad Age (tiered subscription model)]( (11/9), [MediaPost Communications (free registration)]( (11/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( VAR Agency - Tango Card 2019 Tango Card Inc. is licensed as a Money Transmitter by the Washington State Department of Financial Institutions, License # 550-MT-11779. The merchants represented are not sponsors of the rewards or otherwise affiliated with Tango Card, inc. [Learn more.]( ADVERTISEMENT: [] Creative [] [Dentsu mcgarrybowen, Coke build a "Chimney" for Santa]( [Dentsu mcgarrybowen, Coke build a "Chimney" for Santa]( (Coca-Cola/YouTube) Dentsu mcgarrybowen London created a global "Chimney" holiday spot for Coca-Cola as part of the brand's "Real Magic" campaign, which shows apartment residents helping a boy build a chimney so that Santa will be able to deliver presents. The campaign also is offering US and Canadian consumers the chance to win a personalized Cameo video from Santa, and includes influencer collaborations, the return of the Holiday Caravan and a live virtual event with celebrity guests. Full Story: [Muse by Clio]( (11/9), [The Drum (free registration)]( (11/9), [Ad Age (tiered subscription model)]( (11/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Fallon creates vodkas inspired by Arby's fries]( [Fallon creates vodkas inspired by Arby's fries]( (Tattersall Distilling Co./Instagram) Fallon is bringing the flavor of Arby's curly and crinkle-cut fries to two limited-edition vodkas available to purchase in two drops on Nov. 18 and Nov. 22 via a dedicated site. "Your favorite fries are now 80 proof," says a campaign slogan and Justin Sutherland of "Fast Foodies" is providing recipes for the perfect drinks using the vodkas on Arby's social channels. Full Story: [Ad Age (tiered subscription model)]( (11/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Open your Snapchat. Tap into the power of [Snap AR]( to revolutionize how your business connects and drives results ADVERTISEMENT: [] Agency Insider [] [What consumers think about agencies and oil, tobacco brands]( Sixty percent of consumers think agencies shouldn't work with tobacco companies, while just 38% think they shouldn't work for fossil fuel companies and 63% think they should work for renewable energy companies, according to an Adweek and Morning Consult survey. In addition, 58% believe agencies shouldn't work on greenwashing campaigns and 50% think agencies and brands are both legally responsible for advertising that misrepresents a company's impact on the environment. Full Story: [Adweek]( (11/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Workers want empathetic leadership]( The vast majority -- 90% -- of US workers think empathetic leadership creates more job satisfaction, 85% say it results in greater productivity and 79% say it reduces staff turnover, according to an EY survey. Agency executives share their thoughts on the findings. Full Story: [Digiday (tiered subscription model)]( (11/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( A Day in the Life of an Ad Your listeners are everywhere, which can make reaching them with one seamless message difficult. But SXM Media makes it easy to connect with them across multiple devices, content, and platforms. See and hear how your brand message can meet listeners in every moment. [Dive into the story here.]( ADVERTISEMENT: Featured Content Sponsored Content from Twitter Inc [4 ways DiGiorno used Twitter to win on game day.]( When DiGiorno wanted to stand out against their competition, they turned to Twitter to connect with people during the Big Game. [See how #FreeDiGiornoPi kept people glued to the game and their timelines]( earning 23x more mentions than a competitor during the Big Game weekend. [Inside Oreo's #ProudParent activation]( People love when brands make them feel seen and heard. So when Oreo wanted to show their committment to LGBTQ+ causes, they used Twitter's slate of video ad products to reach people where the conversations were happening. [Find out how Oreo turned their powerful message into a worldwide phenomenon.]( [] Agency News [] [OMD wins US media for iFIT]( OMD Worldwide beat WPP's Mindshare in the final round of review to win the US media business for iFIT. "Throughout an extremely competitive review, we were consistently impressed by OMD's strategic insights, commitment to delivering both efficiency and effectiveness, and genuine shared passion for assuring iFIT's long-term success," said iFIT's Eric Watterson. Full Story: [Ad Age (tiered subscription model)]( (11/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Future Proof Your Identity Strategy with Hashed Email Hashed Email is a privacy-safe identifier that expands access to email data that can provide maximum coverage for targeting and measurement when combined with IDs such as Cookies, MAIDs, CTV IDs and IPs. [Uncover Hashed Email]( ADVERTISEMENT: [] Media & Technology Trends [] [Meta to remove interest ad targeting options]( Meta is removing thousands of options, beginning Jan. 19, that previously let marketers target ads based on potentially sensitive topics such as political or religious views, and giving consumers the option to avoid seeing ads related to gambling, weight and other topics. "The interest targeting options we are removing are not based on people's physical characteristics or personal attributes, but instead on things like people's interactions with content on our platform," says Meta's Graham Mudd. Full Story: [MediaPost Communications (free registration)]( (11/9), [The Verge]( (11/9), [The Wall Street Journal]( (11/9), [Ad Age (tiered subscription model)]( (11/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Creators: A megaphone to your customers Creators can represent products and services to audiences beyond brand-owned media, most often with a wider and deeper reach than owned channels. In [this recorded disucssion]( Deloitte leaders explore how to approach the creator economy to seize this rapidly expanding marketing opportunity. [Watch now]( ADVERTISEMENT: [] 4A's News [] [4A's CX Effect+ 2021]( [4A's CX Effect+ 2021]( (4A's) On Dec. 9, join influential leaders in customer experience design to explore the role CX plays in the growth of successful businesses! Learn more and register for this [can't-miss virtual event](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] There are notes between notes, you know. Sarah Vaughan, jazz singer [LinkedIn]( [Twitter]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004