Forsman & Bodenfors, US astronaut question Earth's future

Forsman & Bodenfors, US astronaut question Earth's future | Barkley, Honey Bunches of Oats spark a colorful day | Richards Group offers the #AlfaRomeoExperience Created for {EMAIL} | [Web Version]( October 25, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Forsman & Bodenfors, US astronaut question Earth's future]( [Forsman & Bodenfors, US astronaut question Earth's future]( (Polestar/YouTube) Forsman & Bodenfors created a 60-second spot, directed by Henry-Alex Rubin, for Swedish electric car manufacturer Polestar, which stars former US astronaut Karen Nyberg. The ad shows how Nyberg's time viewing the Earth from space changed her perspective on the world as she asks, "Can we continue our species and preserve our only home while still enjoying the thrill of being human?" Full Story: [Muse by Clio]( (10/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Open your Snapchat. Tap into the power of [Snap AR]( to revolutionize how your business connects and drives results ADVERTISEMENT: [] Creative [] [Barkley, Honey Bunches of Oats spark a colorful day]( [Barkley, Honey Bunches of Oats spark a colorful day]( (Honey Bunches of Oats/YouTube) Barkley created Honey Bunches of Oats' first national push in three years, "Make a Bunch Happen," which features a colorful anthem 30-second spot emphasizing how the cereal sets people up to have the best day. The campaign is running across TV and digital, and includes an iHeartRadio partnership and "happiness hacks" and self-care messaging across TikTok, Instagram and Facebook. Full Story: [Marketing Dive]( (10/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Richards Group offers the #AlfaRomeoExperience]( [Richards Group offers the #AlfaRomeoExperience]( (Alfa Romeo USA/YouTube) The Richards Group created a global "Near Life Experience" campaign for Alfa Romeo that debuted on social media in the US and introduces the #AlfaRomeoExperience. A 45-second spot highlights the emotional experience of driving an Alfa Romeo, and the campaign encourages fans to share their own "near-life experiences" on social media. Full Story: [MediaPost Communications (free registration)]( (10/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [VMLY&R's Beth Ann Kaminkow talks commerce, talent]( Beth Ann Kaminkow, CEO of VMLY&R New York and global CEO of VMLY&R Commerce, talks in this podcast about commerce, helping clients with supply chain problems, "job pluralism" and talent. Kaminkow talks about the importance of attracting "new talent but constantly thinking about upskilling people who have been in the agency environment for a long time." Full Story: [Campaign US (tiered subscription model)]( (10/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [DDB Worldwide honors Phyllis Robinson's legacy]( DDB Worldwide executives talk about how Phyllis Robinson's influence is still alive at the agency on what would have been her 100th birthday. The agency created The Phyllis Project in 2017 to boost the numbers of female creatives, and global CEO Marty O'Halloran says, "Her influence is as evident today as it was 72 years ago when she first walked through the doors of DDB." Full Story: [Adweek]( (10/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored content from Pathmatics [How Health Insurance Companies are Advertising The COVID-19 Vaccine]( are the largest health insurance companies using digital to advertise the vaccine? And if they aren't advertising the vaccine, do they have other COVID-19 messaging? [Read on to find out.](   [Companies Going Public Lean on Social Media Digital Ads]( major shifts to a brand's creatives, messaging, and flighting strategies suggest an upcoming IPO? We're looking at some of the latest IPOs, including Coinbase, Bumble, and Vizio's ads to[find out](.   Free eBooks and Resources Free eBooks and resources brought to you by our partners - [Why Workers Are Calling BS on Leaders About Returning to the Office]( - [1,869 Leadership Quotes - Timeless Truths]( - [Google Chrome Quick Reference Guide]( - [101 Productivity Principles to Help You Work Less & Achieve More]( - [Free Guide: Practical Stress Busting Secrets]( [] Agency News [] [How Supernatural aims to change advertising]( Former Interesting Development founder Paul Caiozzo and former Deloitte and Heat executives Mike Barrett and John Elder have founded a new agency named Supernatural, which they're calling the first "human-machine hybrid creative agency." Caiozzo explains that the agency's platform "helps make smarter decisions prior to the ad being created, during its creation and also while it's running in order to optimize," adding, "We can get to strategies very, very fast -- at the fraction of the time as another agency." Full Story: [Ad Age (tiered subscription model)]( (10/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Antitrust suit against Google lays out allegations]( An antitrust lawsuit filed by attorneys general from 16 states against Google alleges the company abuses its online advertising power to limit competition through various business practices, including "collusion" with Facebook, according to unredacted documents filed as part of the suit. Google spokesperson Peter Schottenfels said, "This lawsuit is riddled with inaccuracies and our ad tech fees are actually lower than reported industry averages." Full Story: [BNN Bloomberg (Canada)]( (10/22), [The Wall Street Journal]( (10/22), [Ad Age (tiered subscription model)]( (10/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Hot Topics [] - [How holding companies are seeking to attract, retain talent]( Adweek [] - [Colle McVoy encourages COVID-19 vaccines for children]( Campaign US (tiered subscription model) [] - [Le Truc says "You have to see it" on TikTok]( Ad Age (tiered subscription model) [] - [W+K, Old Spice tap Nia Long for "Therapy"]( Adweek [] - [Launch Agency creates emotional COVID-19 campaign]( Muse by Clio Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Fear comes with imagination, it's a penalty, it's the price of imagination. 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