Barkley, Planet Fitness show how not to be a "fitfluencer"

Oreo to release Pokemon-themed cookies | Mother NY wants you to "Live Your Yes" with Panera Bread | Barkley, Planet Fitness show how not to be a "fitfluencer" Created for {EMAIL} | [Web Version]( September 9, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Oreo to release Pokemon-themed cookies]( [Oreo to release Pokemon-themed cookies]( (Oreo Cookie/YouTube) Oreo and Pokemon will release limited-edition Pokemon-themed packaging and cookies this month to mark the 25th anniversary of the gaming franchise. The campaign, created by 360i, MediaMonks, VaynerMedia and Weber Shandwick, includes a pixelated Pikachu art installation in Los Angeles, made up of 8,000 3D replicas of the special Oreos, and a Framestore video using black-and-white "cookie pixels." Full Story: [Muse by Clio]( (9/8), [Adweek]( (9/8), [Yahoo]( (9/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [How Modern Marketers Are Winning Revenue]( Next up on Sept 15 at 2PM ET an expert panel of SharpSpring agency partners will join us for "From a Seat at the Table to Running the Table." Join in and hear how businesses have shifted from organic to proactive growth. [Sign up for the series today!]( ADVERTISEMENT: [] Creative [] [Mother NY wants you to "Live Your Yes" with Panera Bread]( Mother New York's debut campaign for Panera Bread, "Live Your Yes," features a spot that takes a lighthearted approach to show images of Panera menu items split-screened with user-generated content. "We're using real people expressing their 'Yes' and we're tying that back visually through what's going on with our food," says Panera's Drayton Martin. Full Story: [Ad Age (tiered subscription model)]( (9/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Barkley, Planet Fitness show how not to be a "fitfluencer"]( [Barkley, Planet Fitness show how not to be a "fitfluencer"]( (Planet Fitness/YouTube) Planet Fitness and Barkley collaborated on the gym brand's latest ads, which follow Xrystal, a fitfluencer (aka a fitness influencer) with terrible advice. The brand says 1 in 4 TikTok influencers share inaccurate workout advice, and the campaign hopes to encourage realistic fitness routines and goals. Full Story: [Adweek]( (9/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( We believe the more you get people, the more people you’ll get. So how do we do it? For starters, with first-party, high-quality data delivered with empathy, scale and transparency. It's how we're creating a positive way to connect people to brands. Together, let's change media for good. Media, re-imagined by Target. [See How]( ADVERTISEMENT: [] Agency Insider [] [Survey finds creatives want better quality of life]( A Working Not Working's survey found that creatives are focusing on their quality of life more than a salary, with 70% saying they are at least "comfortable" financially. The survey also found that 27% of respondents said they are constantly burned out, and half of all respondents who said they experienced any type of burnout say it's due to a lack of motivation and too many hours. Full Story: [Ad Age (tiered subscription model)]( (9/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How Code and Theory pledges to be "actively anti-racist"]( After the death of George Floyd, Code and Theory pledged to be "an actively anti-racist company." The agency's Renee Miller, chief DEI officer and associate director of creative strategy and inclusive marketing, talks about how the firm has shifted through internal and external efforts, including its 5% Shifts approach. 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Omnicom's PHD, Havas Media and IPG's Initiative also earned pieces of Unilever's business. Full Story: [Campaign US (tiered subscription model)]( (9/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Prioritizing privacy to build trust and win customers Brands have the delicate task of considering consumer data privacy concerns while also delivering relevant content. They must proactively communicate a necessary value exchange for the collection and use of first-party data– or get left behind. [During this September 14th webinar]( industry experts will discuss how to improve your brand experience by communicating effectively about privacy. [Register now]( ADVERTISEMENT: [] Media & Technology Trends [] [Facebook reveals report model expansion]( Facebook announced an expansion to its modeled reporting of Website Purchases Conversion Value, the platform's term for sales on brands' websites after Facebook referrals, with the aim of making its bidding system more efficient. New Apple privacy controls have clashed with Facebook monitoring, resulting in lower reported conversion rates and other issues. Full Story: [Ad Age (tiered subscription model)]( (9/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [NBC says only a few Super Bowl ad spots are left]( Ad Age (tiered subscription model) (9/8) [] 4A's News [] [Join us at 4A's StratFest 2021!]( [Join us at 4A's StratFest 2021!]( The only conference for strategists by strategists. Join us on Sept. 14 from 11 a.m. ET to 6 p.m. ET to explore how planners will map the new consumer landscape to create valued brands for the future. [Register today](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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