Talent expert talks agency job market

"Grab Life by the Groupon," says FCB | BBDO, Snickers blame Twitter Fleets snafu on hunger | R/GA, Sephora educate on Black culture's beauty influence Created for {EMAIL} | [Web Version]( August 5, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] ["Grab Life by the Groupon," says FCB]( ["Grab Life by the Groupon," says FCB]( (Groupon/YouTube) FCB's debut campaign for Groupon, "Grab Life by the Groupon," features a 30-second spot showing people dressed in giant hand costumes grabbing new experiences. The global push is running across TV, digital out of home, audio, digital video, display and social, including influencer collaborations. Full Story: [Adweek]( (8/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Why Cross-Device Identity Matters Digital marketers are challenged to connect with consumers that utilize various devices throughout the day, making it difficult to have a holistic view across their devices. To find out why cross-device identity resolution is important, [download our infographic.]( ADVERTISEMENT: [] Creative [] [BBDO, Snickers blame Twitter Fleets snafu on hunger]( [BBDO, Snickers blame Twitter Fleets snafu on hunger]( (Snickers/Twitter) BBDO New York, with Mars Wrigley's The Hive, played on the demise of Twitter Fleets with a series of Fleets announcing a sweepstakes, which was later retracted and blamed on a social media manager being so hungry they forgot the feature was being deactivated. The social campaign was timed for both Grab Some Nuts Day and the end of Fleets on Aug. 3, and the brand offered free boxes of Snickers to the first 20 Twitter users to comment on its supposed mistake and ended with the copy, "Maybe social media managers just need a Snickers." Full Story: [Muse by Clio]( (8/4), [Ad Age (tiered subscription model)]( (8/4), [Adweek]( (8/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [R/GA, Sephora educate on Black culture's beauty influence]( [R/GA, Sephora educate on Black culture's beauty influence]( (Sephora/YouTube) Sephora's new "Black Beauty is Beauty" campaign from R/GA highlights how Black culture has influenced the beauty industry for decades from contouring to glitter and acrylic nails, said Abigail Jacobs, senior vice president of integrated marketing and brand. The campaign includes a 60-second spot directed by filmmaker Garrett Bradley appearing on digital and TV that aims to inspire "did you know?" moments for beauty consumers, added Jacobs. Full Story: [The Drum (free registration)]( (8/4), [MediaPost Communications (free registration)]( (8/4), [ABC News]( (8/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Groundbreaking CTV Measurement Study]( In an unprecedented study across 20 leading U.S. advertisers, the ANA and Innovid dove into CTV measurement to unlock new KPIs, benchmarks, and best practices for marketers. [Download the report]( for the truth behind reach, frequency, and ROI. ADVERTISEMENT: [] Agency Insider [] [Talent expert talks agency job market]( Juel Talent Group's Elizabeth Zea offers insights on what talent and agencies seek in the current competitive job market, and why creativity is how agencies can compete against brands for talent. "Agencies are at the cutting edge of what's next because they need to be in order to survive," Zea says. Full Story: [The Drum (free registration)]( (8/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Saatchi & Saatchi NY's Daniel Lobaton talks creativity]( Daniel Lobaton, chief creative officer at Saatchi & Saatchi New York, talks about creative inspirations and favorite work, including "Laundry Night" for Tide. "Shooting with Aaron Stoller from Biscuit, collaborating with both the NFL and creatives at NBC to bring this intertwined narrative to life was incredible," Lobaton says. Full Story: [Muse by Clio]( (8/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored content from Pathmatics - [How Airbnb and VRBO thrived in the COVID-crippled travel industry]( - [The digital evolution of the chicken sandwich wars]( - [See the top advertisers on Facebook, Instagram, Twitter]( - [How Health insurance companies are advertising the COVID-19 vaccine]( [] Agency News [] [Small Agency of the Year goes to...]( The Ad Age Small Agency of the Year 2021 awards recognizes shops with up to 150 employees for excellence during 2020. Translation and Mischief @ No Fixed Address took Gold and Silver, respectively, for the overall Small Agency of the Year title, while Even/Odd won Gold in the up to 10 employees category, Circus Maximus won Gold in the 11 to 75 employees category, and Chemistry took top honors in the 76 to 150 employees category. Full Story: [Ad Age (tiered subscription model)]( (8/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Brandon Solis named Grey's first executive director of social & connections]( MediaPost Communications (free registration) (8/4) [] Media & Technology Trends [] [TikTok tests disappearing Stories format]( TikTok is following Snapchat's lead by testing its own version of Stories that disappear after 24 hours and include photos or videos with text, stickers and sounds. The TikTok Stories test is being conducted among a small group of users and executives have not disclosed if or when the tool would roll out more broadly. Full Story: [TechCrunch (tiered subscription model)]( (8/4), [The Verge]( (8/4), [Social Media Today]( (8/4), [Ad Age (tiered subscription model)]( (8/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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