Adweek names its top 2020 agencies

Adweek names its top 2020 agencies | Babybel offer can turn babies into brand ambassadors | McCann has Snoop "Dog" rap about food for Just Eat Created for {EMAIL} | [Web Version]( December 7, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Adweek names its top 2020 agencies]( FCB has been named Adweek's Global Agency of the Year, due to its strong growth during a tough year, focus on inclusion, its health care business and global collaborations. Other Adweek honors went to The Martin Agency as top US agency, Highdive as 2020's Breakthrough Agency and Droga5 London as the International Agency of the Year. Full Story: [Adweek (tiered subscription model)]( (12/6), [Adweek (tiered subscription model)]( (12/6), [Adweek (tiered subscription model)]( (12/6), [Adweek (tiered subscription model)]( (12/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Media is changing. Let’s change media for good. We believe media works best when it works in everyone's best interest. It's the idea we built our company on. And right now, it's more important than ever. We're harnessing the power of empathy, data, and transparency to change media for good. For everyone. Media, re-imagined by Target. [See How]( ADVERTISEMENT: [] Creative [] [Babybel offer can turn babies into brand ambassadors]( Babybel offer can turn babies into brand ambassadors (Bel Brands USA) Babybel Cheese, with Edible and Spark, is turning babies into brand ambassadors by selling bodysuits with the brand's logo. The campaign's idea was conceived early in the pandemic after predictions of a baby boom due to early stay-at-home orders, and includes PR, influencer marketing, paid social and partnerships with Baby2Baby and T-Shirt Deli. Full Story: [MediaPost Communications]( (12/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [McCann has Snoop "Dog" rap about food for Just Eat]( [McCann has Snoop "Dog" rap about food for Just Eat]( (Just Eat/YouTube) Snoop Dogg appeared in a TV ad for Just Eat, a UK delivery service, as a puppet dog version of himself. The spot, which includes 30- and 60-second and 3-minute versions, was created by McCann London and has the doggie puppet rapping about different food items. Full Story: [Ad Age (tiered subscription model)]( (12/7), [Campaign US (tiered subscription model)]( (12/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Increase Reach 3X without Cookies With LiveRamp, you can increase addressable reach by 3X and access inventory on Safari and Firefox. Now, advertisers can achieve greater reach, more engaged audiences, better ROI, and lower CPMs with LiveRamp—all without cookies. [Click to learn more!]( ADVERTISEMENT: [] Agency Insider [] [Ahn-Cutler works on new projects in pandemic times]( Helen Ahn-Cutler, creative director and senior editor at Create Advertising, has spent time doing other types of projects during the pandemic since theatrical advertising hasn't been as busy. Ahn-Cutler says she has spent time teaching high-school students how to edit, volunteered for Good City Mentors and worked on the launch of Soapbox Women of Color, and she adds that entertainment marketing "is having a social and political awakening." Full Story: [Muse by Clio]( (12/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [YML CEO continues to focus on diversity, inclusion]( YML co-founder and CEO Ashish Toshniwal started the company with Sumit Mehra after realizing that cellphones were better adapt for various forms of communication through digital experiences and began building mobile apps. While YML's workforce is 60% multicultural, Toshniwal says diversity, equity and inclusion is still a priority and, "Every company, tech or not, should do just like we do with our client engagements: be held accountable." Full Story: [Ad Age (tiered subscription model)]( (12/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [New Report: U.S. Fall Video Benchmarks]( Ready or not, 2020 has pushed us into the streaming-first era. CTV has reshaped the media landscape. What does this mean for advertisers who need to incorporate this growing channel into their omni-channel strategies? Learn critical trends, challenges, opportunities, and benchmarks to navigate this new streaming-centric omni-channel world. [Download your copy today.]( ADVERTISEMENT: [] Agency News [] [Valerie Carlson to become CCO at Critical Mass]( Critical Mass hired Valerie Carlson as its chief creative officer to replace Conor Brady, who left last year. Carlson says she wants to break down barriers between both traditional and digital media. Full Story: [Adweek (tiered subscription model)]( (12/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Sources: TikTok talks continue after US sale deadline]( Sources tell Reuters that TikTok parent ByteDance is continuing talks with the Committee on Foreign Investment in the US after the Dec. 4 deadline for selling TikTok's US assets passed without a deal being finalized. ByteDance has been working on a deal with Oracle and Walmart, but the companies have yet to reach a conclusion about terms. Full Story: [Reuters]( (12/4), [CNET]( (12/5), [BNN Bloomberg (Canada)]( (12/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Hot Topics [] - [Publicis, Mindshare, Golin unveil push for Kinder Joy]( Marketing Dive [] - [The Martin Agency pairs Oreo with Lady Gaga]( Ad Age (tiered subscription model) [] - [BBDO NY, American Red Cross unveil "Piano"]( Adweek (tiered subscription model) [] - [The Distillery Project, Meijer sum up this Christmas]( Ad Age (tiered subscription model) [] - [TBWA\Media Arts Lab, Apple cheer up Tierra Whack]( Muse by Clio Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] It was when I found out I could make mistakes that I knew I was on to something. 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