Apple shows off new tech in latest AirPods spots

Apple shows off new tech in latest AirPods spots | Blue Apron, HelloFresh go head to head with pushes from Droga5, Domani | Arnold Worldwide highlights the joy of a Carnival Cruise Created for {EMAIL} | [Web Version] ADVERTISEMENT [Advertisement] January 17, 2017 CONNECT WITH 4A's  [LinkedIn] [Facebook] [Twitter] [4A's SmartBrief] [4A's SmartBrief] News for the advertising, media, and marcom industries [SIGN UP] ⋅ [FORWARD] Top Story [Apple shows off new tech in latest AirPods spots] [Apple shows off new tech in latest Airpod spots] Click to watch video (Apple/YouTube) Apple is touting the benefits of its AirPods wireless earbuds in a series of spots that showcase convenience and versatility. The campaign comes following the company's release of the iPhone 7, which did away with the 3.5mm headphone jack. [The Drum (Glasgow, Scotland)] (1/16) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Creative [Blue Apron, HelloFresh go head to head with pushes from Droga5, Domani] [Blue Apron, HelloFresh go head-to-head with pushes from Droga5, Domani] Click to watch video (Blue Apron/YouTube) Meal-delivery-kit brands Blue Apron and HelloFresh are ramping up the rivalry with new campaigns. Droga5's spot for Blue Apron emphasizes the benefits of cooking with fresh ingredients sourced from family farms, while Domani's push for HelloFresh highlights the simplicity of using the brand to create delicious home-cooked meals. [Advertising Age] (1/16), [The Drum (Glasgow, Scotland)] (1/16), [FastCoCreate] (1/16) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Arnold Worldwide highlights the joy of a Carnival Cruise] Arnold Worldwide's latest campaign for Carnival Cruise Line showcases the fun guests can expect when they step aboard one of the brand's ships. TV and digital spots see guests frolicking in the liner's WaterWorks park and relaxing with a pina colada, with the push highlighting the brand's "Ocean Medallion" wearable device that tracks each passenger's preferences in order to deliver a more personalized experience. [CampaignLive.com (U.S.)] (1/16) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency Insider [Agencies focusing on business strategy to compete with consultancies] With consulting firms such as Deloitte and Accenture edging into advertising territory, agencies are upping their strategy game to support clients by offering total business solutions. "I want to make sure our strategists are as well informed and curious about business models and operations as they are about consumer behaviors and culture," Deutsch's Andrew Dawson says. [Adweek] (1/16) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Advertisers skeptical about cross-platform TV measurement] Industry experts share their views on whether Nielsen's delayed Total Content Ratings cross-platform TV measurement service can help advertisers plan their media buys -- especially when there is no way to measure the value of ads on different platforms. "The notion of pushing one thing across the board leads us to what I call the lowest common denominator of measurement," Omnicom Media Group's John Swift says. [Advertising Age] (1/16) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency News [Rubicon Project said to be exploring sale] Rubicon Project is investigating the possibility of a sale, sources say. The ad-tech firm, which has a market value of around $375 million, has reportedly teamed with Morgan Stanley to explore options. 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