Leo Burnett shows Elvis driving a Fiat Strada

72andSunny taps Patrick Cantlay's dad for Goldman Sachs | Leo Burnett shows Elvis driving a Fiat Strada | Wunderman Thompson creates Parkinson's escape room Created for {EMAIL} | [Web Version]( July 20, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [72andSunny taps Patrick Cantlay's dad for Goldman Sachs]( [72andSunny taps Patrick Cantlay's dad for Goldman Sachs]( (Marcus by Goldman Sachs/YouTube) 72andSunny New York created a 60-second spot for Marcus by Goldman Sachs that features professional golfer Patrick Cantlay's dad reading a letter of encouragement he wrote to his son, and the ad ends with the line "Success starts with the right people behind you." The spot debuted during CBS's broadcast of the Memorial Tournament, and Cantlay is the first athlete the brand has sponsored. Full Story: [MediaPost Communications]( (7/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Making sense (and money) in the new partner ecosystem Join us on August 4 at 2:00 PM EST to hear Jay McBain from Forrester Consulting as he unpacks research about channel innovations across people, processes, programs, and technology, and delivers actionable advice on new business strategies. [Register now.]( ADVERTISEMENT: [] Creative [] [Leo Burnett shows Elvis driving a Fiat Strada]( [Leo Burnett shows Elvis driving a Fiat Strada]( (Fiat Automobiles Brazil/YouTube) Leo Burnett Brazil created a two-minute spot for Fiat that shows Elvis Presley, played by impersonator Dean Z and enhanced by CGI, taking a ride in the new Strada and is set to "Blue Suede Shoes." Leo Burnett's Tomas Correa says, "In order to recreate Elvis, we worked hard for many months, adapting, perfecting and evolving." Full Story: [Adweek (tiered subscription model)]( (7/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Wunderman Thompson creates Parkinson's escape room]( [Wunderman Thompson creates Parkinson's escape room]( (Parkinson's NSW/YouTube) Wunderman Thompson Australia created a pro bono "No-Escape Room" spot for Parkinson's NSW that shows a group testing a new escape room experience that includes challenges reflecting the disease's symptoms. At the end of the challenges, participants are informed, "Five Australians under 40 are diagnosed with Parkinson's every day. Until there's a cure, there is no escape." Full Story: [Adweek (tiered subscription model)]( (7/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Bill Koenigsberg talks advertising spend]( Horizon Media CEO Bill Koenigsberg talks in this podcast about how clients have pivoted during the pandemic and the future of advertising spend. "Even with the significant rise right now in infections, at least as of today we're not seeing massive pullbacks in national TV advertising … like we saw in March," he says. Full Story: [AdExchanger]( (7/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Dagger CCO on blending stand-up comedy and creative]( Dagger Chief Creative Officer Al Patton talks about his side hustle as an amateur stand-up comedian, getting comedy advice from Ron White and how being on a stage has helped him with pitching. With "stand-up comedy you have to have a very short memory if something doesn't land," he says, which is similar during creative pitches when an idea doesn't resonate with clients as hoped. Full Story: [Ad Age (tiered subscription model)]( (7/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( . Featured Content Sponsored content from Pathmatics [Telecom's mission to keep Americans connected during COVID-19]( looked at how leading telecom companies AT&T, Verizon, T-Mobile and Sprint spent on digital ads amidst the global pandemic. [Here's what we found.](   [6 Brands Targeting Female Audiences on Digital]( brands target women in their social advertising? We took a deep dive into Facebook digital data to uncover the advertisers targeting female audiences in 2019 and 2020. [Read more.](   [] Agency News [] [S4 Capital completes $145M special share offering]( Martin Sorrell's S4 Capital has completed a $145 million special share offering, which is subject to regulatory ratification. The company stated the money will be used for mergers and acquisition activity, including an "imminent" deal "in e-commerce around a major platform in the United States." Full Story: [MediaPost Communications]( (7/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [4A's part of collective addressing online hate speech]( Global Alliance for Responsible Media members say they are looking to "better define hate speech" after such content on social platforms has been in the spotlight. GARM includes associations like the American Association of Advertising Agencies, the Association of National Advertisers and tech and media firms such as Procter & Gamble, Unilever, Facebook, Twitter and Google/YouTube. Spokespeople for YouTube and Twitter say they support GARM's mission and Facebook's Carolyn Everson said the group also plans to focus on audits, suitability controls and measurement. Full Story: [Axios]( (7/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Ad execs: Facebook needs to do more to appease brands]( A recent Campaign readership poll found 88% of advertising, media and marketing executives surveyed believe Facebook hasn't done enough to lure boycotting advertisers back to the platform, 23% say clients will only hold off for the month, and 27% believe they'll refrain longer. A Facebook spokesperson says, "We continue to work with the advertising industry through [Global Alliance for Responsible Media] and other partners to encourage candid feedback so we can continue to improve." Full Story: [Campaign US (tiered subscription model)]( (7/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Hot Topics [] - [BSSP's "#FauciArt" expands to NYC, L.A. billboards]( MediaPost Communications [] - [Carmichael Lynch shows Subaru is about more than cars]( MediaPost Communications [] - [Survey: Ad pros report anxiety, lack of motivation]( Campaign US (tiered subscription model) [] - [Gov. Cuomo, TBWA\Chiat\Day urge America to "Mask Up"]( MediaPost Communications [] - [We Believers, Gondry tout BK's methane-reducing recipe]( Ad Age (tiered subscription model) Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy & share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I'm a big fan of the saying, "Nothing beats a failure but a try." 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