Creative leaders on what would have won at Cannes Lions

MullenLowe, BK launch the "Autopilot Whopper" | DDB Chicago builds vertical set for Starburst's Swirlers | The Martin Agency taps "Jeopardy" champion for CarMax Created for {EMAIL} | [Web Version]( June 24, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [MullenLowe, BK launch the "Autopilot Whopper"]( [MullenLowe, BK launch the "Autopilot Whopper"]( (Burger King/YouTube) Burger King, with MullenLowe US and Publicis Latvia's Andrey Tyukavkin, launched an "Autopilot Whopper" campaign that features footage from inside what appears to be a Tesla, showing the self-driving car mistaking one of the brand's signs for a stop sign. Copy reads, "Artificial intelligence knows what you crave," and the campaign encourages smart car drivers to share a photo or video of their vehicle using #autopilotwhopper and #freewhopper at a Burger King to be rewarded with a free Whopper. Full Story: [Ad Age (tiered subscription model)]( (6/23), [Adweek (tiered subscription model)]( (6/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [CreativeDataCenter.com knows what makes your ads work.]( Work at an agency? Or for an enterprise brand? No matter your expertise, AI has the data to predict what will work for your advertising. Visit CreativeDataCenter.com to see how you can refresh ad creative, optimize content, write top-performing copy, and more. [Get inspired.]( ADVERTISEMENT: [] Creative [] [DDB Chicago builds vertical set for Starburst's Swirlers]( DDB Chicago is touting Starburst's new "vertically-shaped" Swirlers with a campaign that was shot using a custom-built vertical set. Spots show actors navigating a gravity-defying hair salon as they enjoy the brand's first vertical candy, and a behind-the-scenes video shows how the set was created. Full Story: [Ad Age (tiered subscription model)]( (6/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [The Martin Agency taps "Jeopardy" champion for CarMax]( [The Martin Agency taps "Jeopardy" champion for CarMax]( (CarMax/YouTube) The Martin Agency's campaign for CarMax features a TV spot starring "Jeopardy" champion Ken Jennings that positions the brand as a sensible alternative to the traditional game-show-like car-buying process. The push will include social content from Jennings, whose knowledge even resulted in script corrections, says The Martin Agency's Ellie Johnson. Full Story: [MediaPost Communications]( (6/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Cut your creative review rounds in half Make creative reviews easier on stakeholders and faster for your team. Securely exchange multimedia files, preview content, collect precise feedback from reviewers, assign tasks to team members and route final files for approval all in one application. [Start your free trial]( of Hightail today. ADVERTISEMENT: [] Agency Insider [] [Creative leaders on what would have won at Cannes Lions]( Creative leaders share their top picks for work that would have won big at this year's Cannes Lions International Festival of Creativity. Among the creative highlighted are TBWA Media Arts Lab's "Bounce" for Apple, Wieden+Kennedy New York's "It's OK" for HBO, Droga5's "The Truth Can Change How We See the World" for The New York Times and Saturday Morning's "The Look" for P&G. Full Story: [Ad Age (tiered subscription model)]( (6/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Eric Kallman on the virtues of saying "yes"]( Erich & Kallman's Eric Kallman writes about why creatives should say "yes" to ideas from colleagues and clients, citing examples from his career where work was enhanced by embracing input from others. "Those that are willing and agile enough to adapt can build an entertaining, memorable story around anything," he writes. Full Story: [Muse by Clio]( (6/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( SHIFTING LIVE EVENTS TO WEBINARS Sponsored content from ON24 - [How SAP Switzerland Went All In On Digital Experiences]( - [12 Amazing Tips to Boost Webinar Registration and Attendance]( - [Are You Using the Right CTAs on Your Webinars?]( - [How to Record Professionals Webinars From Home]( - [4 Takeaways from a Month in Crisis]( [] Agency News [] [Deloitte's Main succeeds Seifert as Ogilvy CEO]( Deloitte's Main succeeds Seifert as Ogilvy CEO Main (Noam Galai/Getty Images) WPP's Ogilvy has tapped Deloitte Digital's Andy Main to succeed John Seifert as global CEO. "Ogilvy is a name synonymous with creative and strategic excellence, and I am honored to become the company's next CEO," Main says, and Seifert stated, "Andy's personal and professional experiences could not be more relevant for the ongoing transformation of Ogilvy and WPP at a moment of extraordinary change and opportunity in our industry." Full Story: [Adweek (tiered subscription model)]( (6/23), [MediaPost Communications]( (6/23), [Ad Age (tiered subscription model)]( (6/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [WW consolidates North America media with WPP]( MediaPost Communications (6/23) [] - [The Richards Group wins work for National Restaurant Association]( Ad Age (tiered subscription model) (6/23) [] Media & Technology Trends [] [Snapchat uses NewFronts to tout shoppable show, reach]( Snapchat uses NewFronts to tout shoppable show, reach (Snap) Snap announced a slate of returning and original shows including "The Drop," a shoppable series showcasing limited-edition streetwear collaborations with celebrities and designers. The social platform also used its NewFronts presentation to tout new usage numbers, noting 100 million of its 229 million daily active users are from the US, and its reach includes 90% of 13 to 24-year-olds, which is more than Facebook, Instagram and Messenger combined for the demographic. Full Story: [Variety online]( (6/23), [Tubefilter]( (6/23), [Adweek (tiered subscription model)]( (6/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy & share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] What is fundamentally beautiful is compassion, for yourself and those around you. 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