Why Droga5 is Adweek's Agency of the Decade

BBDO NY unveils virtual "St. Jude Hall of Heroes" | Why Droga5 is Adweek's Agency of the Decade | BBH taps Sophia the Robot for #ChooseWOMEN Wednesday Created for {EMAIL} | [Web Version]( December 4, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( ADVERTISEMENT Top Story [] [BBDO NY unveils virtual "St. Jude Hall of Heroes"]( [BBDO NY unveils virtual "St. Jude Hall of Heroes"]( (Oculus/YouTube) BBDO New York's debut campaign for Made For St. Jude, "St. Jude Hall of Heroes," features a virtual reality world that showcases 60-feet-tall superheroes created by children being treated for cancer. Viewers can interact with each virtual statue to find out more about the bravery of individual children and their families, and the experience is being promoted via a Facebook video and will be available in select Best Buy locations using Oculus Quest from Friday before rolling out on the Oculus platform early next year. [Ad Age (tiered subscription model)]( (12/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Will robots take your job? Play Robot Slayer.]( You hear lots about AI, but what does that mean for your career? Go head-to-head with a robot and find out. You'll see if you can predict what works best for digital ads, and you'll see if AI can really make your work better. [Play now](. ADVERTISEMENT [] Creative [] [Why Droga5 is Adweek's Agency of the Decade]( Why Droga5 is Adweek's Agency of the Decade Droga (Laura Cavanaugh/Getty Images) Droga5 has won the title of Agency of the Decade from Adweek, and David Griner explores the agency's growth, spotlights its award-winning creative and its acquisition by Accenture Interactive. "Droga5 is the kind of partner every brand needs on its side," says The Hershey Company's Jill Baskin, adding that "their ability to deliver topical, relevant creative that is founded on exceptionally strong strategic thinking" is what makes them stand out. [Adweek (tiered subscription model)]( (12/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [BBH taps Sophia the Robot for #ChooseWOMEN Wednesday]( BBH taps Sophia the Robot for #ChooseWOMEN Wednesday Sophia (Hanson Robotics) BBH and The Women's Entrepreneurship Day Organization's #ChooseWOMEN campaign has enlisted Hanson Robotics' Sophia the Robot to promote the first-ever #ChooseWOMEN Wednesday initiative, which urges people today to shop from female-owned businesses and consume content created by women. "The more we work with Sophia and her team, the more fascinating and important we see the dimensions she brings to the whole question of gender equality," says BBH's Sarah Watson. [Campaign US (tiered subscription model)]( (12/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [W+K's DeCourcy chosen as Creative Leader of the Decade]( W+K's DeCourcy chosen as Creative Leader of the Decade DeCourcy (Roy Rochlin/Getty Images) Wieden+Kennedy's Colleen DeCourcy has been chosen by Adweek as its Creative Leader of the Decade, and Doug Zanger takes an in-depth look at her career, which has spanned BBDO, JWT, TBWA and founding Socialistic before joining W+K. "Colleen is a modern-day Frank Capra," says Facebook's Antonio Lucio, adding, "Her work is always hopeful and appeals to the best in us all." [Adweek (tiered subscription model)]( (12/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [What brands need to know about creating shoppable video]( Dentsu Aegis Network's Maggie Zhang describes how brands should approach the evolving trend of shoppable video, including focusing on innovation instead of worrying about scale, and using personalization and localization to engage consumers in the video-on-demand landscape. "Combined with an interactive and personalized consumer engagement, shoppable video simply creates a better and more relevant consumer experience," she writes. [Ad Age (tiered subscription model)]( (12/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Angela Steele named US CEO at Carat]( Angela Steele has been promoted from chief strategy officer to CEO at Carat USA. She follows Michael Epstein in the position, who become worldwide CEO earlier in the year. [MediaPost Communications]( (12/3), [Adweek (tiered subscription model)]( (12/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [GroupM: US ad spend up 6.2% in 2019, TV dips 7%]( GroupM reports that US ad spend growth this year will rise 6.2% to hit $244 billion and increase by 4% during 2020, with a 7% drop in TV ad investment, which, excluding political advertising, will reach $64.3 billion in 2019. The company projects digital ad spend growth of 20% in 2019 and 13% in 2020, while out-of-home advertising is up 8% this year. [Digiday (tiered subscription model)]( (12/3), [The Wall Street Journal (tiered subscription model)]( (12/3), [MediaPost Communications]( (12/3), [The Drum (free registration)]( (12/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Legislative & Regulatory [] [4A's lends support for privacy framework]( Members of the Privacy for America coalition, including the American Association of Advertising Agencies, IAB, Association of National Advertisers and Network Advertising Initiative, has released a 41-page set of privacy principles to help lawmakers shape future national privacy and data legislation, which proposes consumer opt-in and opt-out measures and banning data use for discrimination. "This new approach clearly defines and would make illegal data practices that would harm consumers or otherwise make personal data vulnerable to breach or misuse, while preserving the benefits that come from the responsible use of data and ensuring the economy can grow and innovate," the Privacy for America group stated. [MediaPost Communications]( (12/3), [Ad Age (tiered subscription model)]( (12/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | How to Drive Organic Growth, Dec. 12, New York]( [Workshop | How to Drive Organic Growth, Dec. 12, New York]( When sales growth slows, most companies invest more resources in their sales teams. Savvy agencies also invest in their account-management and client-servicing employees. Because generating more business from existing clients not only increases revenue -- it's more profitable, too. It's the business trifecta everyone seeks: increased client retention, increased sales, and lower costs of acquisition. 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