4A's Kaplowitz takes aim at transparency ahead of ANA conference

4A's Kaplowitz takes aim at transparency ahead of ANA conference | Fallon reveals Uncle Cooper for Cooper Tire | W+K shows "It's Your Galaxy" for Samsung Created for {EMAIL} | [Web Version]( October 2, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [4A's Kaplowitz takes aim at transparency ahead of ANA conference]( E.J. Schultz and Jack Neff take a look at what to expect from this year's Association of National Advertisers' "Masters of Marketing" conference, which kicks off today, including discussions about brand purpose, measurement and transparency. Despite ANA's accusations of media rebates and other transparency issues, American Association of Advertising Agencies CEO and President Marla Kaplowitz says nearly 100 audits have shown "no one has paid money back" and notes that "the biggest frustration then and now is you are vilifying an entire industry when you never named names, you never clarified who the guilty parties were." [Ad Age (tiered subscription model)]( (10/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Fallon reveals Uncle Cooper for Cooper Tire]( [Fallon reveals Uncle Cooper for Cooper Tire]( (Cooper Tire/YouTube) Fallon Worldwide's new campaign for Cooper Tire introduces a brand spokesperson, Uncle Cooper, who gives no-nonsense advice on all automotive matters. The push includes TV ads on HGTV, MotorTrend and DIY Network, along with print and digital content. [MediaPost Communications]( (10/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [W+K shows "It's Your Galaxy" for Samsung]( [W+K shows "It's Your Galaxy" for Samsung]( (Samsung US/YouTube) Wieden+Kennedy's new 60-second "It's Your Galaxy" spot for Samsung continues the celebration of Galaxy's 10th birthday by showing the smartphone unleashing the creativity of filmmakers, music video producers, makeup artists, children and others. The campaign also includes integrations with shows across ESPN, Fox and NBC, using footage shot with the smartphone, and future elements include sponsored Fortnite items and a showcase of Latinx artists via a digital exhibition. [Adweek (tiered subscription model)]( (10/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Agency growth lessons from 4 CEOs]( Agency growth lessons from 4 CEOs (Pixabay) CEOs from four of the agencies featured on Adweek's Fastest Growing Agencies list discuss the strategies that have propelled their growth. O'Keefe Reinhard & Paul founder and CEO Tom O'Keefe says partnering with external talent has helped the agency expand: "You're not going to be able to hire all of the best thinkers and creative people today, because being in advertising isn't necessarily the first place they want to go." [Adweek (tiered subscription model)]( (10/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [4A's reveals "Media Measurement Priorities" white paper]( An Advertising Week New York panel introduced a "Media Measurement Priorities" white paper that outlines collaborative discussion priorities for cross-platform measurement, such as unduplicated reach, currencies and attribution. "What we have now really doesn't fit the bill," says Louis Jones of the American Association of Advertising Agencies, which sponsored the panel. [MediaPost Communications]( (10/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( . Featured Content Sponsored content from Twitter [BMW’s X2 launch takes Twitter by storm]( brand new BMW model can get anyone's heart racing. But introducing its new X2 sport activity coupe on Twitter took it to a whole new level, generating more than 12 million video views and 70 million impressions. [See how the automaker sparked interest and excitement for its new car model by launching on Twitter.](   [LinkedIn]( [Twitter]( [Facebook]( [How culturally relevant is your brand?]( it safe on social issues is a losing strategy for brands. A new study shows people prefer brands that are culturally relevant and support social issues — and that their ads perform best in culture-friendly environments like Twitter. [See how tapping into popular culture can boost your brand's relevance.](   [LinkedIn]( [Twitter]( [Facebook]( [] Agency News [] [Geometry to review creative leadership as Hamm departs]( Geometry's Jon Hamm is leaving the agency as part of a "mutual decision" after five years as worldwide chief creative officer, and the company plans to make new creative leadership appointments globally. "[Jon] has attracted and nurtured a terrific pool of talent from nontraditional backgrounds, and he has championed creativity both at Geometry and across the industry," Geometry CEO Beth Ann Kaminkow says. [Campaign US (tiered subscription model)]( (10/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [LinkedIn bolsters Campaign Manager for enhanced targeting]( LinkedIn is beefing up its Campaign Manager with a new dashboard that features audience forecasting insights and integrated Boolean logic for targeting queries. The platform also plans to offer new audience tracking metrics pertaining to leads, video ad views and Sponsored InMail. [Social Media Today]( (10/2), [Adweek (tiered subscription model)]( (10/1), [Marketing Land]( (10/1), [MediaPost Communications]( (10/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | Strategy for Non-Strategists, Nov. 1, New York]( Workshop | Strategy for Non-Strategists, Nov. 1, New York "Strategic" is a word that gets thrown around in our business, but the truth is we're all expected to be strategic these days. In this highly interactive one day course, you'll learn the fundamentals of strategic thinking. Using a provided case, teams will engage in live practice in key areas such as "problem defining and insight generation. [Sign up here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [4A's Speaker Webinar Series | Starting Oct. 8, 11 a.m. ET]( A new speakers' webinar series featuring project management software platforms, sponsored by the members of the 4A's Project Management Committee, launches Oct. 8 at 11 a.m. ET. The first two sessions cover the Advantage Software platform, starting with "Survive and Thrive: The Integrated & Automated Agency Operating Model." Don't miss out! [Learn more and register here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] You are the storyteller of your own life, and you can create your own legend, or not. 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