Tips for more compelling agency pitches

BBDO, Sandy Hook Promise show school year "essentials" | Anomaly, Publicis go big for Panera's Grain Bowls | 360i lets an explosive Tracy Morgan loose for DAZN Created for {EMAIL} | [Web Version]( September 19, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( ADVERTISEMENT Top Story [] [BBDO, Sandy Hook Promise show school year "essentials"]( [BBDO, Sandy Hook Promise show school year "essentials"]( (Sandy Hook Promise/YouTube) BBDO New York's new 60-second spot, "Back to School Essentials," for nonprofit Sandy Hook Promise shows children displaying their back-to-school purchases such as sneakers, skateboards, phones and scissors, and then using them as they try to survive an active school shooting. The campaign is running across TV, digital, out of home, radio and print with BBDO's sister agency, PHD, securing more than $2 million in donated ad space from over 50 media partners including Snapchat, CNN, YouTube, Conde Nast, The Wall Street Journal, Pandora and iHeartRadio. [Adweek (tiered subscription model)]( (9/18), [The Drum (free registration)]( (9/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Anomaly, Publicis go big for Panera's Grain Bowls]( [Anomaly, Publicis go big for Panera's Grain Bowls]( (Panera Bread/YouTube) Anomaly and Publicis Media have created Panera Bread's biggest campaign of the year to tout its warm Grain Bowls, which includes a 30-second TV spot that shows people's delighted reactions to the new products. The "Full of Good" push is running across linear and over-the-top TV, social, out-of-home, mobile, podcasts and streaming audio and it includes content collaborations with partners such as Tastemade, Great Big Story and Player Tribune. [The Drum (free registration)]( (9/18), [MediaPost Communications]( (9/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [360i lets an explosive Tracy Morgan loose for DAZN]( [360i lets an explosive Tracy Morgan loose for DAZN]( (DAZN USA/YouTube) 360i's new 60-second spot for sports streaming platform DAZN features Tracy Morgan blowing up all the places it costs too much to watch a fight, including a bar and his house, before blowing up a computer used to illegally stream fights that could result in viruses, and then also the guy who writes the computer viruses. The spot touts DAZN's offer of more than 100 fights each year for under $100. [Ad Age (tiered subscription model)]( (9/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Agency execs on when to refuse work for ethical reasons]( Agency executives give their views on whether shops should ever disengage from brands due to ethical reasons, including Mother New York's James Fraser, who says, "If a client or product makes you, and your colleagues, feel icky, then don't sell it." Anomaly's Jason DeLand says, "I believe it was Bill Bernbach the founder of DDB who famously said, 'A principle is not a principle until it costs you something.' " [Campaign US (tiered subscription model)]( (9/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Tips for more compelling agency pitches]( TrinityP3's Darren Woolley offers pitching advice to agencies, including addressing the client's needs, having a comprehensive understanding of the material and appealing to emotions by communicating the benefits to the brand. "Rather than having the most whiz-bang tech presentation it is much more effective to come across as confident, enthusiastic and in command of the pitch, the message, the audience and the outcome," he writes. [The Drum (free registration)]( (9/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( . Featured Content Sponsored content from Innovid [General Motors exec on personalization, tech, customer experience]( Motors' Global CMO Deborah Wahl sat down to talk about how General Motors incorporates personalization into the ad experience, the effect technology has on the customer experience and what she's looking forward to most ahead of Advertising Week New York. [Read the Q&A.](   [] Agency News [] [Huge wins digital for AccuWeather]( Huge has been appointed as AccuWeather's digital strategic partner after a review, and redesigning the brand's app will be among the agency's first work. "The agency's focus on craft and creativity, as well as its expertise in tech, made it a quick decision for us," says AccuWeather's Kurt Fulepp. [Adweek (tiered subscription model)]( (9/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Kimberly-Clark's global baby care creative business up for review]( Ad Age (tiered subscription model) (9/18) [] Media & Technology Trends [] [YouTube launches connected TV ad format]( YouTube launches connected TV ad format (Google) YouTube is launching large home page masthead ads for its connected TV app globally that autoplay on all compatible devices, according to company officials. Marketers can purchase the ads with reserved placement on a cost-per-impression basis across platforms or for one connected TV system for targeted audiences and have been beta-tested by a variety of brands, including Ford. [Marketing Land]( (9/18), [The Drum (free registration)]( (9/18), [The Verge]( (9/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | Launch for Leaders, Oct. 2-3, Los Angeles]( Workshop | Launch for Leaders, Oct. 2-3, Los Angeles In this two-day workshop, you will learn about conflict resolution, feedback performance, and how emotional intelligence will help make you more effective in leadership situations. This learning experience provides senior managers with an opportunity to build critical skills to become effective agency leaders and will include a DiSC assessment. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] Only a burning patience will lead to the attainment of a splendid happiness. 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