Arc, Similac ask parents to support each other

W+K, Nike urge female athletes to "Dream With Us" | Swift turns "Hey, Mom!" into "Hey Google" | Arc, Similac ask parents to support each other Created for {EMAIL} | [Web Version]( May 13, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [W+K, Nike urge female athletes to "Dream With Us"]( [W+K, Nike urge female athletes to "Dream With Us"]( (Nike/YouTube) Wieden+Kennedy's latest 90-second spot for Nike's "Just Do It" campaign showcases the power of the US Women's Soccer Team to inspire young female athletes such as 13-year-old professional soccer player Olivia Moultrie, WNBA's player Elena Delle Donne and Olympic gymnast Gabby Douglas. "Dream With Us," which is voiced by Viola Davis and debuted during the NBA playoffs, is running across TV and social, and the brand's tweet of the spot garnered more than 13.2 million views within 24 hours. [Ad Age (tiered subscription model)]( (5/12), [CBS Sports]( (5/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Swift turns "Hey, Mom!" into "Hey Google"]( [Swift turns "Hey, Mom!" into "Hey Google"]( (Made by Google/YouTube) Swift's Mother's Day spot for Google features a plethora of children calling "Hey, Mom!" to help them with everything from laundry and homework to dealing with a dead pet. The ad ends with a harassed mother saying, "Hey Google," to her Home Hub and calling her own mom for "a little help of her own." [Ad Age (tiered subscription model)]( (5/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Arc, Similac ask parents to support each other]( [Arc, Similac ask parents to support each other]( (Similac US/YouTube) Arc's campaign for Similac, "The Promises Project," highlights brand research that shows 72% of American parents feel under scrutiny from others when it comes to their child-rearing choices. An anthem spot features moms and dads making promises to their newborns and urges parents to make the same promises of support and kindness to each other. [Adweek (tiered subscription model)]( (5/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Carat's Epstein on failure, client retention, staff morale]( Carat CEO Michael Epstein, named as Adweek's Media All-Stars Executive of the Year, talks about how learning from failure leads to future success, how retaining clients is as important as winning new accounts and the importance of investing in staff. "Our greatest asset is our people, and we are surrounded by a lot of smart and hard-working people in this organization," he says. [Adweek (tiered subscription model)]( (5/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [WPP's Ezekiel shares one-word answers on advertising]( Laurent Ezekiel, WPP's new chief marketing and growth officer, gives one-word answers to questions related to current industry issues. "Complexity" is the biggest challenge, he says, "AI" is the most important technology for the future, and "inertia" is the largest client relationship turnoff. [Campaign US (free registration)]( (5/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [W+K wins Best in Show, Agency of the Year at One Show]( Wieden+Kennedy Portland and Droga5 New York both took home eight Gold Pencils at the second night of the One Show awards, with the former also winning Best in Show for its "Dream Crazy" Nike ad featuring Colin Kaepernick and being awarded Agency of the Year. DDB Worldwide was awarded Network of the Year, and Omnicom Group was named Creative Holding Company of the Year. [MediaPost Communications]( (5/12), [Adweek (tiered subscription model)]( (5/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Advertisers look past Chrome for targeting tools]( Advertisers are seeking alternative methods of reaching online consumers in the wake of Google's recent move to enable consumers to block Chrome cookies and retain first-party data ownership, writes Seb Joseph. Key considerations include enriching data assets apart from Google's products, making new deals with publisher alliances and ad marketplaces, and targeting consumers on alternate browsers. [Digiday (free content)]( (5/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [4A's Discount for What's Hot In Marketing, Media & Tech, sponsored by She Runs It]( She Runs It© is offering 4A's members a discounted ticket price to the annual What's Hot in Marketing Media & Tech Conference in Chicago on Tuesday, May 14, and in New York on Monday, May 20. There are still tickets available for the Chicago event, and a wait list has been created for the sold-out event in New York. The full-day event is designed to explore how technology and innovation will continue to disrupt the marketing and media landscape for brands and marketers. Tickets will be available to 4A's members at a discounted price, using the code fourAs. For more information and to register for the [Chicago event, click here](. New York members who want to be added to the wait list can [get more info and register here](. She Runs It is a 501(c)(3) organization with a mission to pave the way for more women to lead at every level of marketing and media. The organization's website is [Sherunsit.org](. 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[LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [Leo Burnett, Kraft cover babysitting for Mother's Day]( Adweek (tiered subscription model) [] - [RPA: What Gen Z wants from advertisers]( Adweek (tiered subscription model) [] - [FCB Red reveals Bud Light Rainbow for Pride Month]( Adweek (tiered subscription model) [] - [Arnold, Progressive Insurance unveil the Motaur]( Adweek (tiered subscription model) [] - [Vaynermedia, Budweiser to baseball fans: Call mom]( Adweek (tiered subscription model) [] [] I'm a crazy inventor … and my name is in the dictionary and I'm very pleased. 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