Mekanism's Jason Harris on Bowie, boxing, karaoke

Newborns with opioid withdrawal focus of Grey NY effort | Duncan Channon, Sweetarts urge Gen Z to "Be Both" | Terri & Sandy, Twinings unveil "From 1706 & Beyond" Created for {EMAIL} | [Web Version]( April 25, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Newborns with opioid withdrawal focus of Grey NY effort]( [Newborns with opioid withdrawal focus of Grey NY effort]( (Opi's Baby/YouTube) Grey New York's disquieting campaign for the Urgent Love Initiative features a range of fictional baby products called Opi's, which are designed to help newborns cope with withdrawal symptoms from opioids. A 50-second spot introduces the fictional line and directs viewers to a dedicated site, and the campaign also includes collaborations with influencers and social content to raise awareness. [Adweek (tiered subscription model)]( (4/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Duncan Channon, Sweetarts urge Gen Z to "Be Both"]( [Duncan Channon, Sweetarts urge Gen Z to "Be Both"]( (SweeTARTS Candy/YouTube) Duncan Channon's new "Be Both" campaign for Sweetarts features four colorful 15-second spots targeted at Generation Z, which showcase multifaceted people, such as a skateboarding ballerina and a scientist who is also an artist. The ads are running across TV, Hulu and social. [Ad Age (tiered subscription model)]( (4/24), [Marketing Dive]( (4/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Terri & Sandy, Twinings unveil "From 1706 & Beyond"]( [Terri & Sandy, Twinings unveil "From 1706 & Beyond"]( (Twinings USA/YouTube) Terri & Sandy's digital campaign for Twinings North America plays on the brand's heritage, dating back to 1706, with one spot featuring founder Thomas Twining predicting that in 300 years the brand will blend a turmeric tea to aid digestion. A second ad in the "From 1706 & Beyond" push shows the founder proclaiming the benefits of herbal teas, with customers guessing ingredients might include "cow udder" or "fish bladder." [Ad Age (tiered subscription model)]( (4/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Frank Collective's Jiffy Iuen on diversity]( Frank Collective co-founder and CEO Jiffy Iuen discusses the state of gender equality and diversity in general within advertising, saying that while progress is being made in areas like casting, there's still some way to go when it comes to leadership. "I want to be recognized for being an excellent CEO not a successful female CEO," she says. [Campaign US (free registration)]( (4/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Mekanism's Jason Harris on Bowie, boxing, karaoke]( Mekanism's Jason Harris on Bowie, boxing, karaoke Harris (Laura Cavanaugh/Getty Images) Mekanism's Jason Harris talks in this podcast about his surprising passion for boxing, his karaoke playlist and how he's wanted to be in advertising since he was a kid. He also discusses why David Bowie is the greatest music artist of all time, saying, "He really told people that they could fly their freak flag and be themselves." [Ad Age (tiered subscription model)]( (4/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [CarMax puts The Martin Agency in the creative driving seat]( The Martin Agency has won creative agency of record for CarMax, after a four-month review in which incumbent McKinney did not participate. Kantar Media reports that the brand invested $96 million in measured media in 2018, a dip from 2017's spend that was close to $120 million. [Adweek (tiered subscription model)]( (4/24), [MediaPost Communications]( (4/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Facebook reports strong sales, stashes cash for FTC issues]( Facebook boosted revenues 26% during the first quarter of 2019 with sales reaching $15.1 billion, according to company reports, which also spotlighted its successful Stories format that reaches 500 million people daily and has enticed 3 million advertisers. Facebook also set aside $3 billion to cover potential Federal Trade Commission privacy fines. [Ad Age (tiered subscription model)/Bloomberg]( (4/24), [The Verge]( (4/24), [Reuters]( (4/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Virtual Workshop | Mothers@Agencies, Aug. 28-Dec. 4]( Virtual Workshop | Mothers@Agencies, Aug. 28-Dec. 4 Succeeding at the highest level at agencies while being a good parent can feel impossible. 4A's [Mothers@Agencies leadership program]( has empowered women to better prioritize, take control, and create lasting change in their work and home lives. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] Happiest are the people who give most happiness to others. 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