David & Goliath, Kia celebrate American workers

BK Super Bowl spot shows Warhol eating a Whopper | David & Goliath, Kia celebrate American workers | Bud Light, HBO combine "Dilly Dilly," "Game of Thrones" Created for {EMAIL} | [Web Version]( ADVERTISEMENT February 4, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [BK Super Bowl spot shows Warhol eating a Whopper]( [BK Super Bowl spot shows Warhol eating a Whopper]( (Burger King/YouTube) David Miami's Super Bowl spot for Burger King featured a 45-second mostly silent clip from Jorgen Leth's interview "Andy Warhol Eating a Hamburger" and #EatLikeAndy. "We believe that it's kind of cool that he did a lot of art that looked like advertising and that we are using his art to advertise," said Fernando Machado, global chief marketing officer of Burger King. [Slate]( (2/4), [Ad Age (tiered subscription model)]( (2/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Creative [] [David & Goliath, Kia celebrate American workers]( [David & Goliath, Kia celebrate American workers]( (Kia Motors America/YouTiube) David & Goliath's 90-second Super Bowl spot for Kia paid tribute to the automaker's factory workers in West Point, Ga., who manufactured the new Telluride SUV. "We want to appeal to all Americans to be proud of things made here," says Kia Motors America's Saad Chehab. [Ad Age (tiered subscription model)]( (2/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Bud Light, HBO combine "Dilly Dilly," "Game of Thrones"]( [Bud Light, HBO combine "Dilly Dilly," "Game of Thrones"]( (Bud Light/YouTube) Bud Light and HBO, with Wieden+Kennedy and Droga5, united the worlds of "Dilly Dilly" and "Game of Thrones" in a 60-second spot during the second quarter of the Super Bowl, which featured the Bud Knight facing the Mountain in a jousting competition before a dragon unleashes fiery fury. "Bud Light, the Mountain and a dragon -- a holy trinity of epicness!" said "Game of Thrones" Director David Nutter. [The Wall Street Journal (tiered subscription model)]( (2/3), [Adweek (tiered subscription model)]( (2/3), [The Drum]( (2/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [How agency leaders can solve the talent crisis]( Advertising's talent crisis can be solved by agency owners stepping up to create a workplace culture that fosters camaraderie and offers support, flexibility and the chance to shine, writes IN GOOD CO's Kirsten Ludwig. "Company culture is not just a motto or a memo. It must be our North Star, our business-as-usual," she writes. [The Drum]( (2/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [A look at mental health and agencies]( A look at mental health and agencies (Pixabay) Thirty-two percent of agency executives, both media and creative, are concerned about their mental health, and around 40% of those who are worried work 50 to 59 hours each week, according to a study by Digiday+. "It's an unspoken, urgent issue," says Lioness' Stephanie Redlener. [Digiday (free content)]( (2/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Creative under review at CarMax]( CarMax has put its creative business up for review and incumbent McKinney is defending the account. Kantar Media reports that the brand invested $97.9 million in US measured media in 2017. [Ad Age (tiered subscription model)]( (2/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Hulu trials pause ads with Charmin, Coca-Cola]( Hulu trials pause ads with Charmin, Coca-Cola (Brad Barket/Getty Images) Hulu is testing an ad unit that appears on screen when users press pause and displays silent, static messaging. Charmin and Coca-Cola are trialing the new format, which will launch in the second quarter during select shows. [TechCrunch]( (1/31), [Digiday (free content)]( (1/31), [MediaPost Communications]( (1/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Agencies: Google, YouTube, Facebook top ad platforms]( Almost 75% of digital agencies expect investment in Google ads to rise this year, 70% expect spend on YouTube to increase and just over 67% say Facebook spend will rise, per Marketing Land. Additionally, slightly more than 60% predict increased ad spend on Amazon and 52% on LinkedIn. [Marketing Land]( (1/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] Support and Retain Your Agency Mothers The 4A's Mothers@Agencies leadership development program has empowered women to take control and create lasting change within their work and their home lives. For agencies, this program represents an opportunity to acknowledge, support and retain this valuable segment of their talent population. The next virtual cohort kicks off on February 27. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Still time to register for CreateTech! Innovation on many fronts is now imperative for all creative businesses -- not only in technology but also organization, social representation and ethical expression. At 4A's CreateTech 2019 -- tomorrow in NYC -- creative technologists and leaders in advertising, marketers and other accomplished creative minds will gather together to begin a discussion of a new Innovation Imperative. Don't miss this program of vital keynotes, discussions, demonstrations and workshops of leading edge ideas, creative executions and technological brilliance. You can register today or at the door. Click for [CreateTech 2019 details](! [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [Carl's Jr. puts US creative in review]( Adweek (tiered subscription model) [] - [Stella Artois pairs Carrie Bradshaw, the Dude]( MediaPost Communications [] - [VMLY&R, New Balance start a female-led riot]( Ad Age (tiered subscription model) [] - [Innocean, Hyundai tout Super Bowl ad with Bateman]( Ad Age (tiered subscription model) [] - [Agencies see increase in performance-based pay]( MediaPost Communications [] [] Love without fear and trepidation is fire without flame and heat, day without sun, comb without honey, summer without flowers, winter without frost, sky without moon, a book without letters. 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