Obama stars in Nat Geo VR spot to tout National Parks

Obama stars in Nat Geo VR spot to tout National Parks | Rokkan asks kids where puppies come from for Humane Society | 72andSunny, Truth to launch anti-smoking push #Squadless at VMAs Created for {EMAIL} | [Web Version] August 26, 2016 CONNECT WITH 4A's  [LinkedIn] [Facebook] [Twitter] [4A's SmartBrief] [4A's SmartBrief] News for the advertising, media, and marcom industries [SIGN UP] ⋅ [FORWARD] Top Story [Obama stars in Nat Geo VR spot to tout National Parks] The National Park Service is celebrating its centennial with an 11-minute virtual reality experience featuring President Barack Obama as he explores Yosemite National Park with his family. "Through the Ages" was created by Felix & Paul Studios, National Geographic and Facebook's Oculus unit. [Advertising Age (free-article access for SmartBrief readers)] (8/25), [Adweek] (8/25) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Creative [Rokkan asks kids where puppies come from for Humane Society] [Rokkan asks kids where puppies come from for Humane Society] (The Humane Society/YouTube) Rokkan asks children, "Where do puppies come from?" in a spot for the Humane Society. The ad shows the cute answers given by children contrasted with animation showing the rough realities of puppy mills. [CampaignLive.com (U.S.)] (8/25), [The Drum (Glasgow, Scotland)] (8/25) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [72andSunny, Truth to launch anti-smoking push #Squadless at VMAs] [72andSunny, Truth to launch anti-smoking push #Squadless at VMAs] (Truthorange/YouTube) 72andSunny's latest spot for anti-smoking group Truth, "Squadless," features teens who are not able to socialize with their friends because they've wasted their money on cigarettes. The push will debut during MTV's Video Music Awards, and Twitter users who tweet with the hashtag #Squadless will receive a custom emoji. [MediaPost Communications] (8/25), [Adweek] (8/25) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency Insider [Opinion: Women should be acknowledged for their own successes] The media treatment of female athletes at the Olympics and the way their success was often attributed to their male coaches or partners highlights society's unconscious gender bias, J. Walter Thompson's Rachel Pashley writes. " It's time to change our standard portrayals, and it's time to step aside, 'guy who got her there,' " she writes. [The Drum (Glasgow, Scotland)] (8/26) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Why data is creative's partner] Data is not creative's enemy but instead enhances and expands the way brands can connect with their audience, Jeff Rosenblum writes. Data helps creative ideas flow and expands on emotional triggers, he writes. [Advertising Age (free-article access for SmartBrief readers)] (8/24) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency News [Dentsu Aegis Network launches enhanced parental pay] Dentsu Aegis Network is rolling out enhanced parental pay across all of its agencies, letting new moms and dads take up to 20 weeks of paid leave. A group coaching program will also be available to expectant parents and their managers to help them prepare for the extended time off. [The Drum (Glasgow, Scotland)] (8/25) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Media & Technology Trends [Fuisz, Sizmek sign deal on shoppable video ads] Sizmek and Fuisz have partnered to let marketers buy programmatic interactive video ads that enable consumers to click on items within the content to learn more or make purchases. [Marketing Land] (8/24) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Association News [IPA Foundation Certificate: Fall Session Now Open!] [IPA Foundation Certificate: Fall Session Now Open!] (4A's) Just hired recent graduates? Want to ground this young talent in the foundation they need about the industry for success in their career and your agency? The 4A's is pleased to re-offer the award-winning IPA Foundation Certificate, a highly coveted credential for entry-level associates. The certificate provides junior industry talent, regardless of discipline, with the knowledge and expertise to perform their roles with confidence. Don't miss out on this opportunity to invest in your talent. [Learn more.] Registration is [NOW OPEN]! [LinkedIn] [Twitter] [Facebook] [Google+] [Email] 4A's Members Receive 20% Discount to Attend the Conference on Time and Attention -- Sept. 21, 2016 [4A's Members Receive 20% Discount to Attend the Conference on Time and Attention -- Sept. 21, 2016] (4A's) Network with senior executives from brands, agencies, publishers, programmatic and technology solution providers to meet, learn and discuss how buying and selling "time based digital ads" can be developed in to a new currency that will benefit all stakeholders. 100% viewable ads that LIFT Online Brand Awareness. Venue: Henry R. Luce Auditorium in the new Time, Inc. building in downtown NYC, September 21, 2016. 4A's members receive a 20% Discount. Register now at this [special 4A's page]. [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Learn more about 4A's: [Homepage] | [Upcoming Events] | [4A's Career Center] The greater part of our happiness or misery depends upon our dispositions, and not upon our circumstances. 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