Here’s why contextual advertising is the future for advertisers.

Created for {EMAIL} | [Web Version]( This is a paid advertisement for SmartBrief readers. The content does not necessarily reflect the view of SmartBrief or its Association partners. [4A's SmartBrief]( [4A's SmartBrief]( [Contextual advertising Newsletter]( Is Contextual Advertising the Only Advertising Left? [Contextual advertising] Contextual advertising, where ads online are targeted to people based on the context of what they're looking at on page, is looking not just appealing but also safer. Triggered by the European privacy law GDPR and increasing privacy concerns due to behavioral tracking, there's a resurgence in demand for contextually-relevant marketing strategies. This guide explores contextual advertising's new frontier. what's inside: Forty-nine percent of US marketers use contextual targeting today compared to only 25 percent that use behavioral targeting. Measurements like CTR are increasing when contextual targeting is overlaid and Nearly 1 out of 3 brands plan to increase their spend on contextual advertising next year. Computer vision technology offers brands the ability to scan both images and text on webpages to spot brand safety risks and otherwise unsafe content. The marriage of contextual advertising and computer vision helps advertisers deliver hyper-targeted messages with relevant offers, at exactly the right moment in the buying cycle. DOWNLOAD THE GUIDE [DOWNLOAD THE GUIDE]( About this email: SmartBrief will occasionally send emails from our business partners promoting products and services likely to be of interest and relevance to our readers. The content of these messages does not necessarily reflect the view of SmartBrief or its Association partners. If you do not want to receive these emails from SmartBrief, you can unsubscribe from them by [clicking here](. Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2018 SmartBrief, Inc.® [Privacy Policy (updated May 25, 2018)]( | [Legal Information]( Â