Virtue, Google mark 10 years of Chrome | Partners + Napier says "The Vote Needs U" | Kohl's teams with PopSugar on millennial fashion
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September 12, 2018
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[Virtue, Google mark 10 years of Chrome](
[Virtue, Google mark 10 years of Chrome](
(Google Chrome/YouTube)
Google Chrome is celebrating its 10th birthday with a "Don't Be a Browser" campaign from Virtue. A colorful 60-second spot set to George Kranz's 1983 "Din Da Da" track shows how finding information on Chrome helps people take positive action in their lives. [The Drum (Scotland)]( (9/11)
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Collaboration in the Age of Agile Marketing
September 18 - 2pm ET/ 11am PT
Join Vice President & Service Director of Nemertes Research, Irwin Lazar for a webinar presented by Slack examining the factors driving adoption of agile marketing and how organizations can achieve success in their efforts by aligning collaboration tools with marketing applications. [Register now!](
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Creative
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[Partners + Napier says "The Vote Needs U"](
Partners + Napier has created a "The Vote Needs U" push in advance of the November midterm elections that highlights controversial political issues and omits the letter "u" from subjects including "equal rights," "legalizing marijuana," "border security" and "gun control." A dedicated site tells consumers that "Wherever you stand, the vote needs U" and is supported by a social push using #TheVoteNeedsU. [Campaign US (free registration)]( (9/11)
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[Kohl's teams with PopSugar on millennial fashion](
[Kohl's teams with PopSugar on millennial fashion](
(Kohl's/YouTube)
Kohl's is courting millennials with a PopSugar collection that uses social listening to predict trendy fashions. A vibrant 30-second TV spot from Peterson Milla Hooks kicks off the "Everything is better with a pop of sugar" campaign. [Ad Age (tiered subscription model)]( (9/12)
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Let us be your sidekick
Campaigns are complicated & audiences are more fragmented than ever. Advertisers need customized ways to reach audiences & ensure their ads are delivered. Comcast Technology Solutions is your partner & reliable sidekick for both. [See how we helped Tailored Brands succeed](.
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Agency Insider
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[Ad leaders on diversity efforts in the #MeToo era](
Industry leaders share their thoughts on how the #MeToo movement has affected their hiring processes, and their efforts to increase diversity and improve workplace practices to retain talent. Havas Media Group CEO Colin Kinsella describes various programs put in place by the agency, including a Femmes Forward initiative, which is a "women leadership accelerator program that prepares potential female leaders growing into the director level ranks at Havas." [Adweek (tiered subscription model)]( (9/11)
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[Tips to get the most from Q4 marketing](
Plan ahead to reap the most from your final quarter marketing budget, including buying inventory early for the first half of December, writes Dena Malouf. Maximize discounted inventory during the quarter by testing new tactics or channels to help shape 2019's strategy, she advises. [SmartBrief/Marketing]( (9/11)
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[Increase Omnichannel ROI Using Mobile Location-Based Ads](
Location-based mobile advertising is the smart, cost-effective way to amplify your marketing message, engage audiences, and increase ROI. [Download the guide]( to learn targeting strategies and creative tips for integrating location-based mobile advertising into your next omnichannel campaign across TV, audio, OOH, print, digital and social media.
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Breaking News in Advertising, Media and Technology
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Agency News
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[Deutsch New York wins AOR for Newman's Own](
Deutsch New York has been chosen as Newman's Own first agency of record after a review and will be responsible for creative, social, strategy, brand positioning, and media planning and buying. The brand invested $53,000 in US measured marketing in 2017, per Kantar Media, but has previously spent several million annually. [Adweek (tiered subscription model)]( (9/11)
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85% of Marketers See Growth When Using Location Data
According to Factual's 2018 Location Based Marketing Report, the majority of marketers are using location data, and it's working. Discover how marketers are leveraging location data to reach the right customers and increase engagement. [Download the report!](
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Media & Technology Trends
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[Advertisers widely tapping AI for targeting](
Advertisers widely tapping AI for targeting
(Pixabay)
Artificial intelligence is being widely adopted in the ad industry for targeting, with half of ad professionals leveraging AI while only 1 in 5 say they don't plan to use it. That's according to a global survey by Econsultancy and MediaMath, which also found that about 4 in 10 advertisers are using AI to optimize media spend. [eMarketer]( (9/11)
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Study: UGC Can Make Your Brand More Relatable
Researchers from the University of Southern California completed an eye-opening study examining the effectiveness of UGC in advertising campaigns.The findings are outlined in the free Definitive Guide to User-Generated Advertising. [Download the guide]( now to learn how brands are leveraging UGC video to create engaging, authentic creative.
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Association News
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Set yourself up for success
Set yourself up for success
Learn to motivate your talent using unique methods. With these on-demand courses, you can lead the way to a new momentum by overcoming obstacles and launch yourself to success. Our assortment of leadership on-demand courses can teach you how to improve the effectiveness of your team and utilize communication to motivate and inspire others. Explore on-demand courses [here.](
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Trading Academy: Develop Core Principles for Future of Programmatic
Trading Academy: Develop Core Principles for Future of Programmatic
(4A's)
Through a 4A's partnership with The Trade Desk, the Trading Academy was developed to help members become a thought leader in one of the most highly discussed digital topics -- programmatic. A strong emphasis is placed on enabling each learner to develop the core principles and vision for the future of programmatic. Learn more [here.](
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