Mischief creates Instacat companion for Instacart

Mischief creates Instacat companion for Instacart | 360i, HBO immerse "Westworld" fans via Amazon Alexa | BBDO New York documents refugee history, urges action Created for {EMAIL} | [Web Version]( June 21, 2018 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Mischief creates Instacat companion for Instacart]( Mischief and Instacart have released a new Google Chrome extension, Instacat, which gives users a playful feline friend to keep them company while doing their online shopping. "We decided to go with Instacat because people are familiar with the neighborhood cat that often hangs out at your neighborhood convenience store," Instacart's Guillaume McIntyre said of the feature, which is being touted via paid social. [Digiday]( (6/21) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Creative [] [360i, HBO immerse "Westworld" fans via Amazon Alexa]( 360i, HBO immerse "Westworld" fans via Amazon Alexa (Jason Merritt/Getty Images) 360i's new spot for HBO's "Westworld" unveils the show's new Amazon Alexa skill, "The Maze." Fans who ask Alexa to "Open Westworld" can play an audio interactive game where they choose their own path as a "host," encountering characters who offer clues, with up to 60 narratives available. [The Drum (Scotland)]( (6/20), [Ad Age]( (6/20), [Adweek (tiered subscription model)]( (6/20) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [BBDO New York documents refugee history, urges action]( BBDO New York partnered with Getty Images and the International Rescue Committee to mark World Refugee Day with a dedicated site, Changethecourseofhistory.com. The site documents the historical timeline of those made homeless through conflict, ending with the total number of current global refugees, and gives viewers two choices: "Change the course of history" by donating to the cause or "do nothing." [Campaign US (free registration)]( (6/20) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [How a brand's voice can stand out in the crowd]( How a brand's voice can stand out in the crowd (Pixabay) Brands must reflect a strong vision, exhibit their values and have a distinct personality, writes Alan Siegel, who offers 10 tips for marketers such as the authentic communication of a brand's conscience and being nimble enough to respond immediately to criticism. Ultimately, "all organizations with a distinctive voice have a visionary leader who is unwilling to compromise the brand's core values," he writes. [SmartBrief/Marketing]( (6/21) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Marketers explore voice's potential]( Brands including Marriott International, Diageo and Warner Bros. are experimenting with voice strategies as digital assistants like Amazon Alexa and Google Home become increasingly popular. Diageo has found success with a "happy hour" skill that helps consumers craft drinks; the brand's marketing chief, James Thompson, says voice is critical because it's the "search of the future." [The Wall Street Journal (tiered subscription model)]( (6/18) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( . Breaking News in Advertising, Media and Technology Featured content from Adweek - [This Campaign Reminds Us How Much Time We All Waste on Social Media]( - [A Group of Execs Created the Digital Future Council to Help Marketers Use Emerging Tech in...]( - [New Study Reveals 85% of Americans Participated in Cultural Protests Last Year]( - [This Freelance Creative Director Brought the NRA ‘Face2Face’ With 24 Gun Violence Victims]( - [Radisson Hotel Group Names Accenture Interactive Its Global Experience Agency]( Click [here]( to learn more about Featured Content [] Agency News [] [DDB, Conagra part ways]( Omnicom Group's DDB Chicago and Conagra Brands have ended their relationship, giving no explanation for the shift. Conagra invested $79.3 million in measured media last year, a significant drop from 2016's $134.7 million, Kantar Media reports. [Ad Age]( (6/20) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Instagram reveals long-form vertical video hub]( Instagram reveals long-form vertical video hub (Alexander Koerner/Getty Images) Instagram has unveiled its long-form video app and hub, IGTV, which lets creators post videos up to 60 minutes long in vertical, full-screen view. The move challenges both YouTube and Snapchat, writes Sahil Patel, and if the company gets the revenue model right, with the platform's "1 billion monthly users now, Instagram and IGTV will be hard to ignore," Patel writes. [Digiday]( (6/20), [The Wall Street Journal (tiered subscription model)]( (6/20), [Reuters]( (6/20), [The Associated Press]( (6/21) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [iProspect thrived with Squared Online]( iProspect thrived with Squared Online (4A's) In 2015, leading global performance marketing agency iProspect partnered with Google and Squared Online to create NEXTGEN: a pioneering global development program designed to improve digital skills, build leadership potential and provide a network for employees to learn from their peers around the world. Read the full case study [here](. Learn more [here](. [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [4A's Jay Chiat Awards are Global!]( 4A's Jay Chiat Awards are Global! (4A's) The world of marketing is changing faster than ever before. But no matter how quickly marketing communications evolve and multiply, excellent strategy remains a cornerstone of impactful consumer engagements. The global 4A's Jay Chiat Awards recognize the best strategic thinking in our industry. Creative and effectiveness awards reward the output: the Jay Chiat Awards recognize the input. Regular Entry Deadline is July 6th -- submit your winning entry [here](. [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] To understand the heart and mind of a person, look not at what he has already achieved, but at what he aspires to do. 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