GS&P's first work for BMW spotlights glory of summer

GroupM: Global ad spend will grow 4.5% in 2018 | GS&P's first work for BMW spotlights glory of summer | L.L.Bean, Jack Morton redefine the open office Created for {EMAIL} | [Web Version]( June 20, 2018 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [GroupM: Global ad spend will grow 4.5% in 2018]( WPP's GroupM predicts that global advertising growth will reach 4.5% this year and 3.9% in 2019. Ninety-five percent of the anticipated 2018 growth is being attributed to digital, with 99% projected for 2019. [Adweek (tiered subscription model)]( (6/20), [Broadcasting & Cable]( (6/20) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Creative [] [GS&P's first work for BMW spotlights glory of summer]( [GS&P's first work for BMW spotlights glory of summer]( (BMW USA/YouTube) Goodby, Silverstein & Partners has debuted its first spot for BMW, "Relativity," which combines scientific facts about summer and shots showing people reveling in the warmth and freedom that the season brings before ending with the line "Summer On." A voice-over says, "The brightest star from 93 million miles away creates 93 longer days and 93 warmer nights -- 134,000 minutes of windows down and music up." [Ad Age]( (6/19) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [L.L.Bean, Jack Morton redefine the open office]( As part of its "Be an Outsider" campaign, L.L.Bean is encouraging employees to work from an outdoor co-working space in Madison Square Park on Thursday. The experience will be replicated in several American cities, as "studies show that being outside boosts productivity, creativity and reduces stress," says Alicia Durfee, vice president at Jack Morton, the agency behind the campaign. [The Drum (Scotland)]( (6/19), [Ad Age]( (6/19), [MediaPost Communications]( (6/19) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [Agencies that ignore demands of young talent will lose]( The speed and success of the student-led #NeverAgain movement not only demonstrates the abilities of young people but also their determination to tackle issues head on, and unless agencies address cultural problems like diversity, they will struggle to attract the next generation, writes Nicola Kemp. Agency executives discuss the necessity and benefits of engaging young creatives, with Interbrand's Rick Sellars explaining, "There is a real hunger to go beyond their comfort zone and do more both within their own industry and for clients." [Campaign UK (tiered subscription model)]( (6/20) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [The time for Facebook Watch is now]( The time for Facebook Watch is now (Alexander Koerner/Getty Images) The popularity of video means that Facebook Watch is an opportunity marketers cannot ignore, and its requirement that content is episodic and retains the same talent provides a way for brands to benefit from long-term relationships with the right influencers and creative partners, writes Lance Rios. The platform provides an unparalleled potential for sponsored content to go viral as its massive user base is able to see what friends are watching and share recommendations, he writes. [SmartBrief/Marketing]( (6/20) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( . Breaking News in Advertising, Media and Technology Featured content from Adweek - [How 3 New York Creatives Are Helping Give Students a Voice on Gun Control]( - [This Freelance Creative Director Brought the NRA ‘Face2Face’ With 24 Gun Violence Victims]( - [Vitaminwater’s ‘Sorta-Fit Spokesguy’ Is Representing Those of Us Who Begrudgingly Work Out]( - [How Advertising Can Retain and Benefit From Its Introverts]( - [IPG Outperforms Ad Industry on Strength of New Business Wins Despite Missing Q1 Targets]( Click [here]( to learn more about Featured Content [] Agency News [] [W+K names Gustavo as group brand director]( Andre Gustavo has been appointed as group brand director at Wieden+Kennedy and will manage Nike's global account. Gustavo's former role as managing director of W+K Sao Paulo will be taken over by Fernanda Antonelli, formerly of mcgarrybowen Brasil. [Adweek (tiered subscription model)]( (6/19) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Connected TV viewers flock to YouTube]( Connected TV viewers represent YouTube's fast-growing user base, consuming 180 million hours of video daily, YouTube CEO Susan Wojcicki announced at Cannes Lions. Seventy percent of viewing time happens via mobile devices, she said. [MediaPost Communications]( (6/19) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [The Face of Talent Event Series this August]( The Face of Talent Event Series this August (4A's) The Face of Talent was established by the 4A's in 2011 as a catalyst for agency leaders, and their clients, to demonstrate their commitment to two of the most important issues facing our industry -- Talent & Diversity. 2018 marks the first Face of Talent unifying event, which brings together all of the 4A's various diversity and inclusion initiatives under 4A's Foundation and underscores the ongoing dedication to connecting the industry to talent for today and tomorrow. Please join us at these series of events designed to celebrate the 4A's 2018 MAIP class, MAIP alumni, and our high school graduates and scholars. Learn more [here](. [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Editor's Note [] Got something to say about digital marketing? Say it through SmartBrief SmartBrief publishes original blog posts, videos and interviews with digital-marketing thought leaders on its blog network, [SmartBrief Originals](. Submitting guest posts is a great way to share your perspective with SmartBrief's marketing and advertising audiences. If you're interested in seeing your work in this newsletter, email blog editor [Katie Parsons](mailto:kparsons@smartbrief.com?subject=Guest blog post) with your story idea. [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [] I rarely end up where I was intending to go, but often I end up somewhere that I needed to be. 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