Fred & Farid tugs at heartstrings for HP

Disney puts viewers on stage with Aladdin in VR spot | Fred & Farid tugs at heartstrings for HP | Havaianas, Almap BBDO unveil "The Alphabet of Summer" Created for {EMAIL} | [Web Version]( ADVERTISEMENT June 11, 2018 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Disney puts viewers on stage with Aladdin in VR spot]( Disney puts viewers on stage with Aladdin in VR spot (Ben Gabbe/Getty Images) Disney, with Serino Coyne, teamed with OmniVirt to tout its Broadway musical "Aladdin" with a 360-degree digital spot. The ad immerses viewers on stage during the show's hit song, "Friend Like Me." [The Drum (Scotland)]( (6/9), [MediaPost Communications]( (6/10) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Creative [] [Fred & Farid tugs at heartstrings for HP]( [Fred & Farid tugs at heartstrings for HP]( (HP/YouTube) Fred & Farid's latest spot for HP's "Reinvent Connections" campaign features a dad holding his baby and introducing him to his late grandfather, via a photo printed on the brand's printer. "He's my dad, just like I'm your dad and without him, we wouldn't be here," he says, adding, "I really wish you could have met him." [Campaign UK (tiered subscription model)]( (6/11), [The Drum (Scotland)]( (6/8) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Havaianas, Almap BBDO unveil "The Alphabet of Summer"]( [Havaianas, Almap BBDO unveil "The Alphabet of Summer"]( (Havaianas/YouTube) Almap BBDO's new campaign for Havaianas, "The Alphabet of Summer," features colorful designs using every letter in the alphabet and is running in stores spanning 121 countries, as well as on social, digital and outdoor billboards. The push also features Brazilian singer Lellezinha and Colombian singer Maluma collaborating on a "Let's Summer" track and a music video that's available in English, Portuguese and Spanish. [Ad Age]( (6/7), [Billboard]( (6/5) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [Forget balance -- it's about work-life fit]( The advertising industry can only achieve real diversity if its culture improves to become flexible enough to enable employees to handle different priorities at different points in their lives, writes Possible's Martha Hiefield. "I like to refer to it as work/life fit. There are always going to be times you need to lean into work and times you need to lean into life," she explains. [Campaign US (free registration)]( (6/10) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [4A's, Hispanic radio execs meet to progress Fair Play Charter]( 4A's CEO Marla Kaplowitz met with SBS' Albert Rodriguez, Univision Radio's Jesus Lara and Entravision's Mario Carerra to discuss the four-month-old Fair Play Charter, which aims to wipe out discriminatory media buying for Hispanic broadcasters. "No Hispanic Dictates" is an extension of the "No Black Dictates" movement that dates back two decades ago. [Radio Business Report]( (6/8) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( . Breaking News in Advertising, Media and Technology Featured content from Adweek - [These Agency Creatives Made an A-to-Z Sexual Harassment Guidebook for the #MeToo Era]( - [New Study Reveals 85% of Americans Participated in Cultural Protests Last Year]( - [TBWA\Chiat\Day Recruits W+K Veteran to Join Its New York Office as ECD]( - [This New Agency Created by RAPP Vets Caters to Clients ‘Paying Too Much Money for Too Little Work’]( - [FCB Makes Leadership Changes at Chicago Office, Experiential Marketing Practice]( Click [here]( to learn more about Featured Content [] Agency News [] [Publicis to have limited presence at Cannes]( Publicis Group will have a presence at this year's Cannes Lions despite its announcement last year that it would be abstaining from the ceremony in 2018. The company -- which will have nearly 90 employees in attendance, including CEO Arthur Sadoun, who will speak on the main stage -- says it has stuck to its "own strict rules" for not paying to participate, with the exception of covering the entry fees for BBH London's "3 Billboards" campaign, which the company says was a cause it was proud to support. [Digiday]( (6/11), [Campaign US (free registration)]( (6/11), [The Drum (Scotland)]( (6/11) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Report: Data-driven video advertisers up 58%]( The number of advertisers investing in data-driven video ad campaigns rose 58% last year, and there was also a 30% spike in connected TV advertising, Innovid reports. "We always knew a change would come, but we're seeing it happen now at an unprecedented pace," said Innovid's Beth-Ann Eason. 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