McCann New York creates location-inspired art with HomeGoods items

72andSunny, Adidas tap 56 stars for World Cup push | McCann New York creates location-inspired art with HomeGoods items | FCB West, Hotwire tout hot July 4th hotel offers Created for {EMAIL} | [Web Version]( ADVERTISEMENT June 5, 2018 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [72andSunny, Adidas tap 56 stars for World Cup push]( [72andSunny, Adidas tap 56 stars for World Cup push]( (Adidas/YouTube) 72andSunny's soccer World Cup campaign for Adidas features collaborative content from 56 creative stars including Pharrell Williams, Luis Suarez, A$AP Ferg and Jose Mourinho that will run globally across traditional and digital channels with spots tailored to different markets and on social with #HereToCreate. Adidas' Ryan Morlan says the brand has "re-engineered the traditional advertising campaign" by "creating endless inspiration through unique and personal content." [The Drum (Scotland)]( (6/4), [Ad Age]( (6/4), [Sports Illustrated online]( (6/4) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( PBS: Always uncluttered & category exclusive for sponsors Clutter and commercial loads are the talk of the upfronts. At PBS, low commercial clutter and uninterrupted content have always been our approach, with just two 60-second, category-exclusive sponsor pods per episode. Corporate sponsors stand out on PBS. [Learn more.]( ADVERTISEMENT [] Creative [] [McCann New York creates location-inspired art with HomeGoods items]( McCann New York has created Instagram-friendly art installations across the US using HomeGoods' wares, such as a carefully assembled collection of lamps in New York that depict the city's skyline when viewed from the right perspective. The push features #GoFinding. [Adweek (tiered subscription model)]( (6/4) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [FCB West, Hotwire tout hot July 4th hotel offers]( [FCB West, Hotwire tout hot July 4th hotel offers]( (HotwireTravel/YouTube) FCB West's Independence Day push for Hotwire features quirky spots that tout the discount travel site's offers on luxury hotels during the holiday. "The Hotwire Effect" includes 15-second ads where a giant finger hides the hotel's name while showing slashed prices and is running across networks such as Comedy Central, NBC, ESPN and ABC. [The Drum (Scotland)]( (6/4) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [How to reach Gen Z on social]( How to reach Gen Z on social (Pixabay) US teens check their social media accounts up to 100 times per day, according to CNN data, and that presents a strong opportunity for marketers to reach them where they already visit, write Jeff Fromm and Angie Read. Marketers should be cautious not to seem disingenuous or to oversell and should head to platforms like Snapchat, YouTube and Kik for the best engagement opportunities, they write. [SmartBrief/Marketing]( (6/5) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Auletta talks advertising's "Frenemies"]( Ken Auletta, author of "Frenemies" -- a book about the crisis in advertising -- talks in this podcast about who these "frenemies" are, including tech giants, clients taking work in-house and consumers who are no longer willing to be interrupted by ads. He discusses why the logical step of making ads more useful by targeting is also a problem, saying, "The real conundrum is a privacy conundrum." [Ad Age]( (6/5) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( . Where Work Happens Sponsored content from Slack [Marketing Teams and Slack: A Handbook]( teams on Slack experience 16% faster marketing campaign execution and carry out 8% more marketing campaigns per year. Read this guide to learn how your marketing team can brainstorm campaign ideas, manage creative, and iterate on results faster with Slack. [View the handbook.](   [Intelligent Automation for the Modern Marketer]( can marketers harness the powers of machine learning and artificial intelligence? We'll introduce you to 28 tools — for all kinds of marketers — that use automation and intelligence to make your daily work more efficient. [Download the free ebook.](   Click [here]( to learn more about Featured Content [] Agency News [] [Kamp Grizzly's Portrait on how the agency makes a stir]( Kamp Grizzly founder Dan Portrait talks about the agency's focus on "[creating] such a stir that it's unavoidable." For example, the shop touted Netflix's "Altered Carbon" with a stunt at CES for a fictional firm called Psychasec, which featured protesters vandalizing the experience. [Adweek (tiered subscription model)]( (6/4) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [YouTube creators experiment with ads ahead of changes]( YouTube creators experiment with ads ahead of changes (AFP/Getty Images) YouTube creators are taking advantage of still being able to manage their own ad sales ahead of changes, including a possible carriage fee and the platform's move to start selling ads itself for its TV service this year. Tastemade's Oren Katzeff explains how the channel is experimenting with ad formats for its five-minute advertising period during 30-minute shows, including three-minute branded videos. [Digiday]( (6/5) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [How to Write an Annual New Biz Plan]( How to Write an Annual New Biz Plan (4A's) Are you ready to perfect your annual new business strategy? This on-demand course teaches you how to focus on creating a new business strategy and understand the basics of managing your team and giving them the information they need to succeed. Enroll [here](. [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] ["The Art of Branded Entertainment" at Cannes Lions]( "The Art of Branded Entertainment" at Cannes Lions (4A's) "The Art of Branded Entertainment," the first book by a Cannes Lions jury, will debut at the festival later this month, with a book party on June 19 and a panel discussion at the Palais on the 20th. The book will be available worldwide as a special digital pre-release, paperback on select bookshelves in the UK on June 14 and at retailers worldwide on Oct. 4. Learn more from editor PJ Pereira [here](. 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