JetBlue, MullenLowe deliver NYC pizza to L.A.

W+K helps Wright face fears for HBO, The Atlantic | JetBlue, MullenLowe deliver NYC pizza to L.A. | BBDO, Band-Aid tout bandages as mobile addiction cure Created for {EMAIL} | [Web Version]( ADVERTISEMENT May 10, 2018 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [W+K helps Wright face fears for HBO, The Atlantic]( [W+K helps Wright face fears for HBO, The Atlantic]( (HBO/YouTube) Wieden+Kennedy New York's new spot for HBO and The Atlantic features "Westworld" star Jeffrey Wright discussing the ubiquity of fear with several versions of himself while experiencing turbulence on a plane. The ad is the latest in The Atlantic's "Question Your Answers" campaign, with HBO's Chris Spadaccini explaining that the cable network wanted to be a part of the push due to the brands' shared mission of "helping people understand the human condition and the world around them." [Adweek]( (5/9), [Ad Age]( (5/9), [Fast Company online]( (5/9) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Creative [] [JetBlue, MullenLowe deliver NYC pizza to L.A.]( [JetBlue, MullenLowe deliver NYC pizza to L.A.]( (JetBlue/YouTube) JetBlue is flying pizza from East Harlem's Patsy's Pizzeria in New York to consumers in Los Angeles when they order from a dedicated site to show how the airline brings the two cities closer together. A spot touting the "Pie in the Sky" initiative from MullenLowe stars director Spike Lee explaining the proper New York method of eating a pie. [Ad Age]( (5/8), [The Drum (Scotland)]( (5/9), [Campaign US (free registration)]( (5/9) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [BBDO, Band-Aid tout bandages as mobile addiction cure]( [BBDO, Band-Aid tout bandages as mobile addiction cure]( (BAND-AID Brand Adhesive Bandages/YouTube) Johnson & Johnson's Band-Aid Brand has launched an "Untappables" campaign from BBDO with a social spot that explains why constantly checking your mobile phone is bad for you and annoying for your loved ones. The solution, the brand says, is to simply bandage your index finger and thumb to stop incessant scrolling, and the company has also unveiled special product packaging in relation to the campaign. [Campaign US (free registration)]( (5/9) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [Opinion: Advertisers to feel brunt of Google's DoubleClick ID move]( Google's decision to stop providing advertisers with DoubleClick IDs due to the imminent implementation of the EU's General Data Protection Regulation will severely curtail their ability to target and measure campaigns across the company's properties, including YouTube, writes George Slefo. Barometric's Anthony Iacovone says, "It's a monopolistic play that is disguised as a privacy solution." [Ad Age]( (5/8) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Tips for winning at B2B email]( Tips for winning at B2B email (Joe Raedle/Getty Images) Email still reigns when it comes to business-to-business engagement, as a SmartBrief study that analyzed nearly 1,500 dedicated emails shows. The results of that analysis are shared, including tips for best practices when it comes to B2B subject lines, linking and testing. [SmartBrief/Marketing]( (5/10) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( . Breaking News in Advertising, Media and Technology Featured content from Adweek - [This Is What Trump’s Resignation Would Sound Like, According to One Production Company]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( - [McCann New York Scores One Show Gold on the Strength of the Iconic Fearless Girl]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( - [MDC’s TEAM Bolsters Multicultural Offering With Acquisition of 20.10]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( - [These 2 Agency Creatives Crafted Their Own Line of Honest, Funny Mother’s Day Cards]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( - [Havas Expands North America Chief Strategy Officer Role Globally]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( Click [here]( to learn more about Featured Content [] Agency News [] [WPP creates Team Energy to manage BP global account]( WPP creates Team Energy to manage BP global account (Spencer Platt/Getty Images) WPP has won BP's global advertising accounts for its Castrol, Corporate and Fuels businesses, and the holding company has created a dedicated agency called Team Energy to service the brands. BP invested $150 million on worldwide measured media in 2017, R3 estimates. [MediaPost Communications]( (5/9), [Campaign US (free registration)]( (5/9), [Adweek]( (5/9) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Facebook clarifies new verification rules for political ads]( Facebook clarifies new verification rules for political ads (Tobias Schwarz/AFP/Getty Images) Facebook has confirmed that its new political ad identity verification rules will apply to advertisers posting content related to more than a dozen issues, including crime, guns, values, education, civil rights and the environment. The company is also backing the proposed Honest Ads Act, which would require large digital platforms to be more transparent about political advertisers. 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