Get the most out of CTV in 2018 [Best Practices]

Ensure your CTV campaign does not fall prey to fraud Created for {EMAIL} | [Web Version]( This is a paid advertisement for SmartBrief readers. The content does not necessarily reflect the view of SmartBrief or its Association partners. [4A's SmartBrief]( [4A's SmartBrief]( [Contact us]( When it comes to programmatic advertising, the hottest new format is undoubtedly Connected TV (CTV). At dataxu, we saw a 2,400% increase in YoY dollars spent on CTV in 2017. This comes as no surprise since the number of US CTV users reached 168.1 million in 2017, and will approach 200 million by 2021, according to eMarketer. But, with this influx of new publishers, applications, and overall avails, it is also the perfect breeding ground for bad actors to appear. The ones who will try to get their cut of the action with undesirable, or even fraudulent, inventory. To ensure that you are getting the most out of your client's CTV campaigns and not falling prey to undesirable or fraudulent inventory, download these five key best practices developed by our Advanced TV Team. [Get the best practices now]( About this email: SmartBrief will occasionally send emails from our business partners promoting products and services likely to be of interest and relevance to our readers. The content of these messages does not necessarily reflect the view of SmartBrief or its Association partners. If you do not want to receive these emails from SmartBrief, you can unsubscribe from them by [clicking here](. Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2018 SmartBrief, Inc.® [Privacy policy]( | [Legal Information]( Â