JWT's global CCO departs amid agency restructuring

We Are Unlimited, McDonald's create a Chicago "Shambow" for St. Patrick's Day | The Martin Agency debuts karate-chopping Geico push | Translation, State Farm tap NBA stars in multichannel push Created for {EMAIL} | [Web Version]( March 19, 2018 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [We Are Unlimited, McDonald's create a Chicago "Shambow" for St. Patrick's Day]( We Are Unlimited teamed with artist Andrew Shoben and Chicago Scenic to create a giant green rainbow for McDonald's that was displayed in Chicago's Daley Plaza for St. Patrick's Day. The "Shambow" -- a nickname for the Shamrock Rainbow -- was created using fog, projection mapping and water vapor and appeared next to the brand's pop-up Shamrock Shake store where drinks were given away. [Adweek]( (3/16), [Ad Age]( (3/16) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Demand a higher standard for viewability You wouldn't pay for half a car, your ads should be no different. To ensure your ads are always seen and achieve high completion rates, [download the guide]( to clean advertising with Teads. ADVERTISEMENT [] Creative [] [The Martin Agency debuts karate-chopping Geico push]( [The Martin Agency debuts karate-chopping Geico push]( (Geico Insurance/YouTube) The Martin Agency's new spot for Geico, "Karate," shows a couple relieving the stress of moving by karate chopping wood outside their house, while a relaxed neighbor leisurely cycles along to inform them about the brand's homeowners insurance. The couple then karate chop their way into their living room to place an immediate call to the brand. [The Drum (Scotland)]( (3/16) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Translation, State Farm tap NBA stars in multichannel push]( [Translation, State Farm tap NBA stars in multichannel push]( (State Farm Insurance/YouTube) Translation's latest spot for State Farm features NBA stars James Harden, Chris Paul and Clyde Drexler showing the importance of having someone on your team who "gets you" -- just like the brand's agents. The push is running across TV, digital, print, arenas and on social, including Snapchat buys and filters. [MediaPost Communications]( (3/19) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( The Best Media Sources in Mobile Advertising — Find Out Who Made the Cut The industry-standard AppsFlyer Performance Index is back with Edition VI covering H2 2017. NEW: App retargeting and long-term retention rankings included. [View the Ranking!]( ADVERTISEMENT [] Agency Insider [] [Why it's time for advertising to adopt inclusion riders]( Agencies should heed Frances McDormand's call for inclusion riders in Hollywood and embrace these riders in the ad industry to ensure and promote diversity, writes UM's Michael Brown. Inclusion riders could spur "the authenticity in ads that so many people -- especially those in minority groups -- want and need to see," he explains. [The Drum (Scotland)]( (3/16) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Report: Facebook, Google's combined US ad revenue share is declining]( Facebook and Google will take a combined 56.8% share of US digital ad spend this year, a decrease from 58.5% in 2017, and the pair will reap just 48% of new digital ad investment in 2018 compared with almost 73% in 2016, per eMarketer. The decline in share is partly due to Snapchat's 81.7% growth and Amazon's 63.5% increase in US ad revenues in 2018, the study shows. [eMarketer]( (3/19) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency News [] [JWT's global CCO departs amid agency restructuring]( Global Chief Creative Officer Matt Eastwood has left J. Walter Thompson due to a "structural decision," and the agency doesn't intend to hire a replacement for the role, per worldwide CEO Tamara Ingram. The move will allow the company to be more agile, Ingram said. [Ad Age]( (3/16), [MediaPost Communications]( (3/16), [Adweek]( (3/16) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Mobile games sought after for ad-placement safety]( Brands are flocking to any safe spaces they can find for their advertising, and they're increasingly seizing on the safety in mobile game apps. Google, Facebook and other tech leaders are exploring the field, where in-app game ad sales jumped more than 25% last year. [MediaPost Communications]( (3/15) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [Open Access: Unlimited On-Demand Courses for 1 Year]( Open Access: Unlimited On-Demand Courses for 1 Year Explore the Open Access opportunity with the 4A's to gain access to the entire 4A's catalog with on-demand training for one year. The price includes unlimited access for one user and provides more than 200+ courses from industry thought leaders. This gives you the flexibility to plan and deliver your talent needs. Only available for 4A's Members. [Enroll now.]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Trading Academy: Develop Core Principles for Future of Programmatic]( Trading Academy: Develop Core Principles for Future of Programmatic (4A's) Through a 4A's partnership with The Trade Desk, the Trading Academy was developed to help members become a thought leader in one of the most highly discussed digital topics -- programmatic. 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