🌱How to Start Search Engine Optimization: Main Stages🌳

[pry] Search Engine Optimization: The Basics. Search engine optimization of a website is a must for all businesses offering their products or services via the Internet. It is an effective way to establish the website in search results for a long time and constantly increase the number of website visitors. SEO includes three key areas: external optimization ([Off-Page SEO](); internal optimization ([On-Page SEO](); analytics. Each direction consists of a different set of actions. Industry analysis and competitive audit It is essential to research all websites similar to yours that have high rankings in search results. Pay attention to their structure, usability, age, number of backlink donors, visitors, and social media promotion. At this stage, you will discover what optimization methods are effective among your main competitors. To quickly find competitors in search results, you can use the [Serpstat Competitor Analysis tool](. Enter the domain address in the search bar and the service will list the competitors in SERPs based on semantics. [Read the article]( Technical site audit At this stage, you should analyze the website's current positions on SERPs, the number of keywords it ranks for, and traffic sources. It is necessary to check the website for technical issues, find out the search engines that most traffic comes from, and detect the presence of any serious violations that can drop your rankings. To quickly check your website for technical issues, use the [Serpstat Site Audit tool](. It will help you detect problems and provide recommendations for fixing them. [Read the article]( Collecting keywords Incorporating the maximum number of relevant keywords into your website is a great way to increase traffic and improve your website's position in search results. There is no such thing as a universally ideal number of keywords; they are selected individually for each project. If you want to learn how to collect keywords, read the instructions on our blog by clicking the button below. [Read the article]( Website structure Depending on the keyword list you've collected, you will need to create or update the existing website structure. You may need to add new sections and pages. The [Clustering tool]( can help you create the website structure. It will split the collected keywords into clusters for separate pages, categories, and sections. You will just have to "tidy up" the result. Filling pages with content It should be unique and as useful as possible for website visitors. Moreover, each page should be tailored for a specific keyword or a group of keywords. It is also crucial to add the Title, Description meta tags, H1 – H6 Headers to every page and create attractive snippets. [Read the article]( Internal linking Just having high-quality text and graphic content on your website isn't enough. It's necessary to include links to other pages of your website to increase the users' Average Session Duration and Pages Per Session and distribute the link juice throughout the website. [Read the article]( External optimization At this stage, you need to draw up a strategy for obtaining backlinks from donor websites, which you should pre-check for quality and authority. You can analyze your competitors' backlinks using [Serpstat Backlink Analysis](. You'll be able to find relevant donor websites to get links from. [Read the article]( Social media promotion Having a business profile, a social media group, a video channel, etc., will increase the users' awareness of your website, brand, and product. Also, it can indirectly benefit your search engine optimization. How? Find the answer in our article: [Read the article]( Want to know how to get the most out of Serpstat for your tasks? Leave a request for the personal service demonstration, and our experts will advise you on the development of your project, share training materials, and offer test access to Serpstat! [Request demo]( We have also prepared some useful step-by-step guides to help you start working with Serpstat: [Promote Your Website From Scratch With Serpstat → Read!]( [Create And Promote A Website Yourself → Read!]( [Serpstat For Digital Agencies → Read!]( [Serpstat For Businesses And Entrepreneurs → Read!]( [Serpstat For SaaS → Read!]( [Serpstat For E-Commerce Companies → Read!]( [Serpstat For Media Platforms: Blogs, News Outlets, Online Magazines, and Brand Media → Read!]( You can also go ahead and watch this comprehensive video tutorial to figure out how to use Serpstat like a PRO on your own: [Watch the video]( Serpstat – All-in-one SEO platform You received this letter because you filled out a subscription form on the Serpstat blog or when registering with the service. Follow us on social media to keep up with our latest news and updates. If you are no longer interested, you can [unsubscribe]( :( [pry]