🔗Backlinks 101: What Makes A Good Backlink? 🔗

[pry] Backlinks 101: What makes a good backlink? External, or [Off-Page optimization]( is an integral part of SEO, which includes a set of activities performed outside the website. It centers around the constant analysis of a website's backlink profile, searching for link-building opportunities, and establishing the website's trustworthiness and authoritativeness with the search engines. [EBook: How to analyze competitor linkbuilding strategies]( Why backlinks are important for SEO Since its inception in 1998, Google uses links when determining rankings in search results. Its PageRank algorithm underlies how they process backlinks pointing to a particular page. That's why Google confirmed backlinks are one of the three most important ranking factors. Suffice it to say, a site without backlinks is unlikely to rank higher on Google. If you wish to crack the first page of Google, backlinks are indispensable. [Read the article]( What makes a high-quality backlink? As backlinks remain the most important off-page SEO signal, it pays to understand what "a good backlink" is. Let's take a closer look at how Google measures the value of backlinks. This will help you prioritize building needle-moving links for your site. Unique domains A site with 100 links from 100 unique sites will take precedence when ranking, compared to a site that has 100 links that come from a single domain. That said, it's impossible to strike an equal balance between no. of backlinks and no. of unique referring domains. The key here is to increase the number of referring domains over time, and not just links. [Read more]( Link Authority Just because a site has tons of backlinks doesn't mean it'll rank higher. The quality of those links (or the quality of pages linking to a site) determines its performance in SERPs. Google's PageRank algorithm considers the quality of backlinks pointing to a particular web page as a signal that a web page is authoritative and trustworthy. In simple words, a link from a site like Forbes carries more weight than a link from a small, mom-and-pop site. [Read more]( Dofollow vs. Nofollow Links with the "rel=dofollow" tag are more important than those with the "rel=nofollow" tag. Why? The follow links transfer the ranking strength between pages, while the tag "rel=nofollow" doesn't pass any ranking strength. Hence, it's always important to prioritize and earn links that are followed in nature. That said, having nofollow links is not worthless. They can still send some referral traffic to your site, especially if they're from a high-trafficked website. [Read more]( Topical Relevance Topical relevance between the linking domain and your site is also an essential factor to consider. Imagine you run a site that sells weight loss training courses. Having a link from a fitness blog will carry more weight than a link from a cryptocurrency blog. So try to acquire links from as many topically relevant sites as possible. Not only can those links help you rank high on Google, but they can also send some referral traffic your way. Learn about more factors that make a backlink high-quality and other off-page signals in this guide: [Read the full article]( Want to know how to get the most out of Serpstat for your tasks? Leave a request for the personal service demonstration, and our experts will advise you on the development of your project, share training materials, and offer test access to Serpstat! [Request demo]( Serpstat – All-in-one SEO platform You received this letter because you filled out a subscription form on the Serpstat blog or when registering with the service. Follow us on social media to keep up with our latest news and updates. If you are no longer interested, you can [unsubscribe]( :( [pry]