Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Friday, June 24, 2022 [Read the Article]( Technical SEO, Web Dev SEO [PyScript: Making Python Scripts Work In Browser For Web App Creation]( By Koray Tugberk Gubur Making Python Scripts work in a web browser involves handling web app functions inside a web page via Python Programming Language. Since JavaScript is the main programming language for making a web browser work, and a web page interactive, Python is usually used for data science, machine learning, and artificial intelligence. Even if we have back-end infrastructures like Django, and Flask, or static-site-generators like Jekyll, Python is usually behind JavaScript for web development. But thanks to the latest improvements, JavaScriptâs future is open to discussion. âPyScriptâ allows Python Scripts to work easily within web components. According to PyScript.net: [Keep Reading...]( Sponsored [Guessing on ROI for Every SEO Project Request?]( By seoClarity Easily scale experiments and test your SEO hypotheses across millions of pages â all without the dev team or analysts. [Run Your Own SEO Tests >]( News, SEO [New Updates To Google Page Experience Scoring Revealed At SEODay]( By Brian Frederick At SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search rankings and changes to how Google scores sites. [Read Now...]( Paid Media Strategy, Programmatic [A Complete Guide To Mastering B2B Programmatic Advertising]( By Alex Macura Your programmatic solution will do the hard work for you. Just feed it data about your campaign, your audience, and your key performance indicators. Your campaign will not only be launched by programmatic, but your ad spend will also be tracked to see if there is any room for improvement. B.2.B. marketers have access to a smart, personalized targeting tool in programmatic advertising. Ideal for companies with larger ad spend who want tight targeting at each stage of the customer journey, programmatic brings many benefits. The best way to get the most out of your ad campaigns is to make use of a marketing agency that understands your audience and can build a marketing strategy that is backed by existing data. [Read Now...]( SEJ Webinar [Small Business Marketing: How To Safely Try New Strategies]( By Search Engine Journal When it comes to your small business, how do you feel about taking risks? Learn how you can play it safe while taking risks by measuring the results of trying new marketing strategies. [Register Now]( Digital Trends, SEO [25+ SEO Words To Delete, Add, Or Reconsider In The Web3 Era]( By Lisa Buyer As brands and marketers start to embrace Web3, the next generation of the internet terms come and go. To ensure you are on top of it, we tapped the minds of the industryâs leading S.E.O. and digital marketing professionals to dissect the over-used, underrated, and up-and-coming S.E.O. words. As we enter the Web3 era, also known as the next generation of the internet, marketers and brands must adapt accordingly. Besides Web3, brands of all sizes need to focus on diversity, equity, and inclusion as a strategy, leadership, and culture checkpoint. [Read Now...]( Agency Marketing, SEO [4 Secrets Your SEO Agency Doesnât Want You To Know]( By Tony Wright Frankly, as an agency what we want to be judged on is how well we help you achieve goals that we set throughout our relationship. If you arenât setting goals with your agency, you will never truly know if they are doing a good job. So set the goals and let the agency do the work. If the agency is as good as you thought they were when you hired them, youâll reach your goals. If they arenât, be nice but find a new agency. At the end of the day, it is about which agency you work with best. [Read Now...]( Sponsored [How Public Web Data Helps Small Business SEO Strategies]( By Bright Data Learn how public web data helps you increase the visibility of your apps and ecommerce products for any search platform â regardless of location. [Read More]( Paid Media, PPC [How To Optimize Google Responsive Search Ads (RSAs)]( By Frederick Vallaeys Now that R.S.A.s (responsive search ads) have replaced E.T.A.s (expanded text ads) in Google Ads, it may be time to rethink your strategies for optimizing ads. Optimizing R.S.A.s takes a whole different approach than what most advertisers have been doing for years. While youâll still want to use a similar methodology to decide what text variations to test, the way you go about doing a test that leads to statistically significant results has changed. [Read Now...]( Content Strategy, International Search [SEO & Local Market Orientation For International Expansions]( By Motoko Hunt Local Market Orientation is the delicate balance of managing the expectations and needs of customers in a foreign market with the objectives, resources, and capabilities of your organization. In your planning, you must consider each potential market relative to localizing to local business requirements, user behaviors, user expectations, language, currency, and any other elements that will foster customer engagement in the market. Managing a successful multinational web presence does require detailed planning to ensure that the content you deploy adds value to users in the target market that encourages engagement. At the same time, it should satisfy Googleâs increasingly strict requirements of being relevant, authoritative, and unique enough to warrant it being indexed. [Read Now...]( Social Media, Social Strategy [A Guide To Social Media Algorithms & How They Work]( By Greg Jarboe Why do so many marketers keep asking, âHow do social media algorithms work?â Because the algorithms for the major platforms can change quickly. But, marketers should also keep asking, âWhich social media platforms have the most users?â Because that data can change frequently, as well. YouTube got 1.953 billion unique visitors worldwide in May 2022. The platform received 35.083 billion monthly visits that month with an average visit duration of 21:41. Now, some social media marketers may be shocked, shocked to find YouTube ranking ahead of Facebook. [Read Now...]( [image]( Podcast [Growth Marketing vs SEO â Is There A Difference? - Ep. 275]( [Read More...]( Upcoming Events July 13 at 2 pm ET Small Business Marketing: How To Safely Try New Strategies Topic: Agency Marketing | Sponsor: CallRail [Register Now]( July 27 at 2 pm ET 8 Ways To End Silo Mentality & Increase Business Agility Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Director of Marketing and Communications]( United Synagogue of Conservative Judaism,  New York, NY, USA, Salary: $100K/year-$120K/year [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](.
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