Google’s Strategies For Dealing With Content Decay

Get the latest SEO, PPC, content marketing, and social media news delivered daily. May 10, 2024, Friday Brought to you by [Google’s Strategies For Dealing With Content Decay]( [Google’s Strategies For Dealing With Content Decay]( Matt G. Southern Google shares strategies for managing outdated website content rather than deleting it. Sponsored [Get Your MozCon Livestream Tickets Today!]( Can’t make it in person? Join the action online and secure your spot with a livestream pass for the biggest marketing conference of the year. [Buy Tickets]( [25 Snapchat Statistics & Facts For 2024]( Social Media [25 Snapchat Statistics & Facts For 2024]( Uncover 25 must-know facts about Snapchat and harness its power as both a major social media player and an effective marketing tool. [Google Defends Lack Of Communication Around Search Updates]( SEO [Google Defends Lack Of Communication Around Search Updates]( Google regularly updates search algorithms with thousands of unannounced tweaks annually, sparking discussion around transparency. [Google Answers: What Is Content Decay?]( SEO [Google Answers: What Is Content Decay?]( Google defines "content decay" in a new episode of the Search Off The Record podcast, and discusses how to handle old webpages. [How To Use ChatGPT For Keyword Research]( SEO [How To Use ChatGPT For Keyword Research]( Master the art of keyword research with ChatGPT. Speed up your process and gain valuable insights for your SEO strategy. Webinar [[Webinar Invite] Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline]( By Search Engine Journal Join us on May 15th to discover how to craft a compelling brand and PMF, as we walk through the critical infrastructure you need, and the reliances and dependences of the core digital marketing disciplines. [Register Now]( [Ex-Google CEO Implies AI Search Will Have No Links]( Generative AI [Ex-Google CEO Implies AI Search Will Have No Links]( Google's former CEO said out loud what Googlers won't: Google is not about showing links, it's about organizing the world's information [7 Automotive SEO Best Practices For Driving Business In 2024]( Vertical SEO [7 Automotive SEO Best Practices For Driving Business In 2024]( Want to improve the online visibility of your automotive business and drive new customers in the dealership door? You need SEO to outrun the competition. [Google Launches New ‘Saved Comparisons’ Feature For Analytics]( Tools [Google Launches New ‘Saved Comparisons’ Feature For Analytics]( Google launches saved comparisons tool allowing you to save customized segment filters in GA4 [LinkedIn Report: AI Skills Now Must-Have For Marketers]( Generative AI [LinkedIn Report: AI Skills Now Must-Have For Marketers]( Microsoft-LinkedIn report reveals AI skills are now essential for marketers to stay competitive and advance their careers. Webinar [Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline]( [calendar] Wednesday, May 15 at 2 pm ET [Save My Spot]( Webinar [Link Building in 2024: What Works, What Doesn’t, and What’s Next?]( [calendar] Wednesday, May 22 at 2 pm ET [Save My Spot]( Webinar [[Google March 2024 Update] How To Thrive: Content, Link Building & SEO]( [calendar] Wednesday, June 5 at 2 pm ET [Save My Spot]( Webinar [Do More with Less: Navigating Customer Acquisition Challenges for Today’s Enterprises]( [Watch On Demand]( Podcast [Local Strategies: How Better Online Reputation Drives Revenue]( [Listen]( Podcast [Avoid The Noise: How To Prove That Your SEO Matters]( [Listen]( SEJ SURVEY [State of SEO survey for 2024]( By Search Engine Journal Share your SEO insights for our 4th annual State of SEO Report. Chance to win $100! [Take Our Survey]( [Take Our Survey]( Share your SEO insights for our 4th annual State of SEO Report. Chance to win $100! [Download now]( Latest Trends Shaping Search [SEO]( [Social Media]( [Content]( [PPC]( [Linkedin]( [Local]( [Digital]( [Generative AI]( [Ecommerce]( [YouTube]( The SEJ Experience: Connect, Learn, Advertise Let's Connect [LinkedIn]( | [Facebook]( | [X]( Meet our Writers [Contact an Editor]( | [Meet the Team]( Advertising [Meet Our Audience]( | [Let's Talk]( About Search Engine Journal Educating and empowering the SEO community by providing the freshest news and latest best practices via the industry’s smartest practitioners. Launched in 2003, SEJ is unique in its community-based approach to search marketing content. Virtually all of our contributed articles come from real online marketing experts, both independent and in-house. SEJ is owned by Alpha Brand Media. [View in Browser]( This email was sent to {EMAIL} [why did I get this?]( [unsubscribe from this list]( [update subscription preferences]( Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 · USA