The 5 best ways to improve lead quality

Your Sell to Win newsletter Things not lookin' right? [View this email in your browser.](   [   Hi {NAME}, Every business is on the hunt for leads, right? But when you put your focus on improving the quality of your leads, that's when you can really jumpstart your business's growth. Higher-quality leads mean your sales team spends less time weeding out unqualified leads and more time on ones that will actually convert. That means more closed deals and less time wasted. [79% of marketers]( say generating quality leads is their top goal, but doing so isn’t easy. So, how can you improve lead quality? Here are five of the best ways to get higher-quality leads that actually convert to customers. Get 3 tips for increasing lead quality in this video from our partners at WebFX: [3 Foolproof Ways To Increase Lead Quality From Your Digital Marketing]( 1. Align marketing and sales Perhaps the most effective way to improve lead quality is by aligning marketing and sales. In fact, research has found that sales and marketing alignment leads to [27% faster profit growth](. Marketing and sales should understand what the other is doing and make sure their goals align. These two teams need to work together to determine which types of leads convert best and how best to optimize the customer journey. To make this possible, both teams need access to the same data. For example, with a CRM, marketing and sales can both track interactions throughout the buyer journey and evaluate and track important metrics like close rate. A CRM that also includes marketing tools enables your team to use the same data throughout the customer journey. Learn more about how CRMs unite sales and marketing teams: [READ THE BLOG POST]( 2. Define your ideal customer Another key to improving lead quality is to define your ideal customer. Think about who is most likely to become a customer and bring in the most revenue over time. Explore data on customer demographics, purchasing patterns, and more and create a profile that describes your ideal customer. Then, target leads who fit that profile. Learn more about defining your ideal customer: [READ THE BLOG POST]( 3. Make the right offers One of the primary ways to gather leads is through your website by offering something of value in exchange for the lead’s contact information. You might offer a content download, a discount coupon, an email newsletter subscription, or a free trial, for example. To improve the quality of the leads you collect through this method, make sure what you’re offering aligns with your ideal customers’ needs and is relevant to your product or service. You’ll also want to align your calls to action (CTAs) to what your ideal customers value the most. Get 120+ lead generation tips in our B2B Marketer’s Toolkit: [ [GET THE TOOLKIT]( 4. Be proactive with your outreach Reaching out to leads early helps you get ahead of the competition and gives you more time to nurture your relationships with them. Prospecting tools can help you accomplish this. With VisitorIQ, for example, you can identify the people who have visited your website, see what pages they visited so you know what they’re interested in, and proactively reach out to them. [ [LEARN MORE ABOUT VISITORIQ]( 5. Keep track of performance and report on it Another one of the best ways to improve lead quality is to track your leads throughout the funnel and evaluate your data to find ways to improve your sales and marketing strategies. Track which types of leads most often close, which channels leads are coming from, and the interactions that lead to conversions. You can easily track these metrics and much more in your CRM, from tracking individual leads to reports on overall sales performance. Learn more about reporting and tracking in a CRM: [LEARN MORE]( Want to learn more about generating and converting quality leads? Check out these posts from the Nutshell blog: - [7 Types of Sales Leads and How to Close Them]( - [9 Lead Form Optimization Tactics to Increase Conversions]( - [Top 7 Lead Scoring Models to Streamline Your Lead Nurturing Process]( - [How to Design High-Converting Landing Pages]( Thanks for joining us for this edition of Sell to Win! Have questions? Feel free to [reach out]( to our team. Until next time! [Kevin's signature] [Kevin] Kevin Randolph Internet Marketing Analyst, Nutshell   [ [ [ [ [ 206 E. Huron Street, Ann Arbor, MI 48104 Getting too many emails from Nutshell? Change your subscription settings [here](.