Sell to Win: Our latest marketing resources

Get leads to come to you with this technique Things not lookin' right? [View this email in your browser.](   [   Hi {NAME}, Welcome to your Sell to Win newsletter! Before you can convert leads into customers, you have to fill your sales funnel with leads using the right marketing strategies. In this month’s edition, we’re sharing our latest marketing resources to help you attract potential customers and convert them into leads so that you can keep growing your business. Let’s get started! [ What Is Inbound Marketing? A Complete Guide For Businesses What if instead of going out and finding leads, you could get leads to come to you? That’s the idea behind inbound marketing. In this guide, we cover everything you need to get started with inbound marketing, including what it is, how it can benefit your business, examples of great inbound marketing, and the steps to take to launch your inbound marketing strategy. [LEARN HOW TO ATTRACT LEADS WITH INBOUND MARKETING]( [ What Is a Landing Page and Why Does Your Marketing Campaign Need One? Once you’ve attracted potential customers through your marketing campaigns, you need to capture their information and convert them into leads. One of the best ways to do that is with a landing page. In this guide, we cover how landing pages work, why they’re important, and how to create a landing page that drives conversions for your business. [LEARN HOW TO CREATE NEXT-LEVEL LANDING PAGES]( Upcoming webinar: Easily collect leads and customer data with Nutshell Forms Did you know that Nutshell includes email marketing software built into our CRM? This enables you to create email marketing audiences right from your CRM contacts and manage your campaigns in your CRM. To learn more about Campaigns and how it can help you get more from your email marketing strategy and contacts, join our upcoming webinar on March 13th at 12:00 PM EDT. If you register below, you’ll receive a recording of the webinar afterward, even if you can’t make it. [ [LEARN MORE]( [ Why Email A/B Testing Is Your Campaign’s Secret Weapon Email marketing is still one of the most effective ways to reach new and existing customers online. Add the ability to optimize those campaigns with A/B testing—testing two variations to see which performs better—and your email marketing strategy becomes way more powerful. In this blog post, we show you how effective an email A/B test can be and how to plan and deploy one of your own. [LEARN HOW TO OPTIMIZE YOUR EMAILS WITH A/B TESTING]( [ The Ultimate Email Deliverability Guide: Practical Tips for Sellers and Marketers With the recent [updates to email authentication requirements](, we're sharing our updated guide to email deliverability for sellers and marketers. In this guide, you’ll learn about email deliverability, explore the factors that affect it, and get tips for ensuring more of your emails end up in the intended inboxes. [GET OUR BEST EMAIL DELIVERABILITY TIPS]( Thanks for joining us for this edition of Sell to Win! Have questions or comments? Feel free to reply to this email or [reach out]( to our team. Until next time! [Kevin's signature] [Kevin] Kevin Randolph Internet Marketing Analyst, Nutshell   [ [ [ [ [ 206 E. Huron Street, Ann Arbor, MI 48104 Getting too many emails from Nutshell? Change your subscription settings [here](.