How important is it to personalize your outreach?

Your Sell to Win newsletter Things not lookin' right? [View this email in your browser.](   [   Hi {NAME}, Dale Carnegie once said, “A person's name is to that person, the sweetest, most important sound in any language." We all appreciate it when someone remembers and greets us with our name. That same idea applies to sales and marketing communications, too. In fact, a recent survey by McKinsey identified sales and marketing personalization as one of five trends top B2B companies are using to drive growth. Seventy-seven percent of companies using direct one-to-one personalization saw an increase in market share, according to the study. So, how can you personalize your outreach? The first step is to have a database where you store lead and customer information, such as a CRM. This makes it easy to find the information you need about the person you’re contacting. While you can add personalization manually, this can take up quite a bit of time if you’re sending a lot of emails. A CRM like Nutshell can automatically pull information from your contacts’ profiles into your emails, such as their name, company, and anything else you can think up. Here's an example of what that looks like in Nutshell: [ Want to learn more about personalization? Check out these posts from the Nutshell blog: - [7 Tips for Sending Personalized Sales Emails that Convert]( - [Creating Personalized and Targeted Campaigns]( - [How CRM Software Helps Inform Marketing Strategies]( - [9 Simple Tips for Using Personalized Videos in Your Cold Emails]( - [29 Experts Share Their Best Email Marketing Tips]( Discover the top digital marketing trends for 2024 Our partners at WebFX just released a new research piece on how business leaders are doing digital marketing in 2024. Check out the insights they learned from surveying 500+ business executives and leaders here: - [500+ Business Leaders Spill How They’re Doing Digital Marketing in 2024]( Have an idea for a topic you’d like us to cover in Sell to Win? Let us know by taking the short survey below. [LET US KNOW!]( Have you tried Revenue Booster yet? With Revenue Booster, our new add-on, you'll get access to our built-in meeting scheduling tool, plus more features to be added soon. Just start a free two-week trial of Nutshell to give Revenue Booster a try. If you're already a Nutshell customer, you can start a free two-week trial of Revenue Booster from your account. Plus, there's still time to take advantage of our launch promo to get Revenue Booster for 50% off! [START YOUR FREE TRIAL]( Thanks for joining us for this edition of Sell to Win! Have questions about using a CRM for personalization? Feel free to [reach out]( to our team. Until next time! [Kevin's signature] [Kevin] Kevin Randolph Internet Marketing Analyst, Nutshell   [ [ [ [ [ 206 E. Huron Street, Ann Arbor, MI 48104 Getting too many emails from Nutshell? Change your subscription settings [here](.