How to solve the top 10 CRM challenges

Tips for getting more from your CRM Things not lookin' right? [View this email in your browser.](   [   Adopting a CRM is one of the most important things you can do to succeed as a sales team. You’re probably not surprised to hear us say that. You might be a bit more surprised to hear us say that CRM software isn’t a silver bullet. In fact, CRM users often run into issues that prevent them from getting sufficient value from these potentially invaluable tools. One common challenge is poor user adoption. If your team isn’t able to fully utilize your CRM, of course you’re not going to get value from it. Another is inaccurate or outdated data. Without quality data, your dashboards and reports are less than useful to your team. Luckily, there are solutions to these common CRM challenges. And we believe we've cracked the code. In this new blog post from the Nutshell team, we break down ten of the most common CRM issues and offer tips on how to overcome them—both internally and with some help from the Nutshell team. [READ THE POST]( Bonus: [Get our top tips for a flawless CRM implementation]( Sell to Win sales tip Want to prioritize your leads even more accurately so you can focus on the ones who are really most ready to become customers? Try adding behavioral lead scoring into your lead scoring repertoire. Behavioral lead scoring involves identifying key behavioral indicators that imply a prospect is sales-ready and incorporating these behaviors into your lead scoring model. A key to success here is choosing the behaviors that truly indicate sales readiness for your leads. Examples include the pages leads viewed on your website, form submissions, and interactions on social media. Learn more about behavioral lead scoring and get tips on how to implement it in [this blog post](. [READ THE POST]( Words to live by (or at least ponder) “Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.” Theodore Levitt, economist and professor at the Harvard Business School Align sales and marketing with CRM and email marketing in one Did you know? With Nutshell Marketing, our email marketing solution, you can design and send marketing emails, create marketing audiences, and measure results right from your CRM. Nutshell Marketing seamlessly connects to your CRM data so you can target the right audiences and turn them into buyers. Plus, all Nutshell customers can send 150 emails per month for free. Click the button below to learn more about Nutshell Marketing. [LEARN MORE]( [ More from the Nutshell blog Want more awesome info and advice on sales, marketing, and CRM? Check out these additional recent posts from the Nutshell blog: - [A Comprehensive Guide to Customer Lifecycle Management]( - [Resource Management for Sales: A Guide for Sales Managers]( - [What Is Customer Data Enrichment, and How Can It Benefit You?]( - [9 Lead Form Optimization Tactics to Increase Conversions]( ICYMI: The latest Nutshell update In case you missed it, we recently released new lead attribution features in Nutshell. With these new features, you’ll automatically see which channels and sources you get your leads from right in your CRM. You also get new reports that make it easy to see where your best leads come from. Armed with this information, you can better understand your audience as well as which channels, campaigns, and strategies are driving the most results so you can optimize your marketing and sales efforts around those strategies. [ [LEARN MORE HERE]( That’s it for this edition of Sell to Win! If you have any questions about how to get more out of your CRM, feel free to [reach out to our team](. See you next time! [ Kevin Randolph Internet Marketing Analyst, Nutshell   [ [ [ [ [ 206 E. Huron Street, Ann Arbor, MI 48104 Getting too many emails from Nutshell? Change your subscription settings [here](.