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Webinar tomorrow: How well are independent hoteliers adapting to the digital age?

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northstartravelmail.com

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PhocusWire@northstartravelmail.com

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Wed, Jan 23, 2019 04:31 PM

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This free Jan. 24 webinar presents key findings from the Independent Lodging Study 2018 and explores

This free Jan. 24 webinar presents key findings from the Independent Lodging Study 2018 and explores the challenges independent hotels are facing. This free Jan. 24 webinar presents key findings from the Independent Lodging Study 2018 and explores the challenges independent hotels are facing. Email not displaying correctly? [View it in your browser.]( [PhocusWire]( [Free webinar: How well are independent hoteliers adapting to the digital age?]( Free Webinar - Tomorrow How well are independent hoteliers adapting to the digital age? Thursday, January 24, 2019 (11:00 am EST*) If you haven't already reserved your place, there's still time to register for tomorrow's free webinar! Join us to learn key findings from the Independent Lodging Study 2018. While smaller, non-branded properties have managed to increase their online business in recent years, technology adoption in this sector is still constricted, online marketing channels are still underutilized, and direct distribution opportunities are still being missed. [Register Now (Free)]( [Jessica Neth, Head of Global Technical Partnerships, trivago]( Jessica Neth Presenter Head of Global Technical Partnerships trivago [Kevin May, Editor in Chief, PhocusWire]( Kevin May Moderator Editor in Chief PhocusWire [Peter O'Connor, Senior Market Analyst, Europe, Phocuswright Inc.]( Peter O'Connor Presenter Senior Market Analyst, Europe Phocuswright Inc. Independent hoteliers may be entering the digital race, but what hurdles will they need to clear to catch up to and keep pace with their OTA partners and branded counterparts in hospitality's irrevocably digital future? Why attend: - Get a deeper understanding of today's independent accommodation providers: their business practices, opportunities, and challenges - Find out how hoteliers perceive the effectiveness of diverse digital marketing and distribution channels and how they invest their marketing budgets - Learn more about the barriers preventing independent hoteliers from seizing their full potential to compete in the online environment - Hear trivago's take on the status of independent lodging sector and discover how metasearch is helping hoteliers reduce their OTA dependence [View Event Details]( * Unable to attend at the scheduled time? We suggest that you register to attend even if you will not be available to log in at the scheduled time. We'll send all registrants a copy of the presentation deck and audio recording. [Register Now (Free)]( Copyright 2018, All rights reserved. PhocusWire is powered by Phocuswright Inc., a wholly owned subsidiary of Northstar Travel Media, LLC. 116 West 32nd Street, 14th Floor, New York, NY 10001 USA [phocuswire.com]( [Privacy Policy]( If you would like to remove yourself from PhocusWire promotions, please [Click Here]( .

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