3 reasons consumer data advice doesn't work in travel / The overuse of "innovation" / Can travel brands be safe from disruption?

Today's news on travel technology, distribution and the digital economy Email not displaying correctly: [View it in your browser]( We are updating our PhocusWire eNewsletter sending technology including a change to the domain. To ensure you continue to receive your eNewsletter without interruption, please whitelist: @news.northstartravelgroupmail.com. Please click [here]( for additional instructions on how to whitelist our new domain. Top Stories from the past 24 hours January 11, 2019 Travel marketers are hungry for customer data and opportunities to leverage that information into repeat buyers or brand loyalists. Often, they look outside of travel to the larger marketing world for ideas and best practices - but doing so can potentially do more harm than good. Travelers are complicated, which means marketers need to get creative and think beyond standard ad targeting practices, our [lead story today explores](. John Padgett, Carnival Corporation’s chief experience and innovation officer, takes issue with the “innovation” part of his title, [calling it]( the “most overused word in the dictionary right now” at CES. Our [Quote Of The Week]( today looks at if it's possible to be safe from disruption, and applications for the Battleground startup competition at Phocuswright Europe are now open. [Click here]( for a chance to present in front of travel’s smartest audience. - Jill Menze, news editor Today's Top Story Opinion I Technology [3 reasons why most consumer data advice doesn’t work for travel brands]( More Headlines [CES 2019: Carnival's innovation chief on overused words and realistic goals in digital]( News | Technology A snapshot of views on innovation and disruption from Carnival Corporation's chief experience & innovation officer. [READ MORE]( [QOTW: Something about being safe from disruption]( News | Technology Arnold Donald of Carnival Corporation oversees a model that has worked for decades - yet it is not immune from the technology revolution that has impacted every other corner of the industry. [READ MORE]( [Attention, startups: Apply now for Phocuswright Europe Battleground]( News | Online It’s that time of year again for startups to demonstrate their fresh ideas to the brightest minds in travel. Apply for the Phocuswright Europe 2019 Battleground competition now. [READ MORE]( [VIDEO: Kiwi.com - Launch pitch at Phocuswright 2018]( Interview | Distribution Harnessing the power of virtual interlining, Kiwi.com has gone further and made a suite of travel technology platforms available to travel agents and third parties. [READ MORE]( [Myths about being the "Amazon Of Travel" (and other retail challenges)]( Opinion | Distribution I have found that there are a set of common themes and common challenges that come through during conversations with airlines. [READ MORE]( [MORE STORIES]( WEBINAR ALERT! [Giving innovators the tools required to create brilliant new travel apps]( To create new travel experiences, innovators like startups and developers need to get connected to travel data and functionalities from leading IT providers. In this webinar, learn how - with the Amadeus for Developers program - innovators can get connected to Amadeus’ data and functionalities in a quick and seamless way. [REGISTER NOW]( Trending Stories [CES 2019: Delta boss talks data, AI and internal culture]( News | Technology Delta CEO Ed Bastian talks about internal culture, AI and other data initiatives during CES 2019. [READ MORE]( [Ctrip invests in hotel robot manufacturer]( News | Technology Ctrip has invested in Yunji Technology, a Beijing-based company that makes robots for a variety of industries including hotels. Terms of the deal were not disclosed. [READ MORE]( [VIDEO: AllSeated - Summit pitch at Phocuswright 2018]( Interview | Startups Genuine virtual reality that provides venues with a claim to have the highest ROI in the history of event technology. [READ MORE]( [In The Big Chair - Arnold Donald of Carnival Corporation]( Interview | Technology Arnold Donald, CEO of Carnival Corporation, shares his thoughts on the cruise distribution landscape, how technology is improving the guest experience and advice on what makes a good leader. [READ MORE]( [Privacy]( | [Subscribe]( | [Unsubscribe]( Northstar Travel Group LLC. 116 West 32nd Street New York, New York 10001