The Future of Storytelling (According to Scientists)

Hi Tristan,  Do you know the quickest way to induce a trance?  Spoiler: It's not ANY of the traditional hypnotic inductions you've been taught.  Long before neuroscience was a mainstream thing, Michael Breen was experimenting with state of the art EEG machines that read people’s brainwaves trying to figure out what occurs in people’s brains when they go into trance.  By setting aside the assumptions that underpinned the entire field of hypnosis, he made a breakthrough he never expected and discovered the fastest way.  (I’ll tell you what that is in a minute.)  Today, brain science is everywhere, but unfortunately, mainstream coaching schools are archaically behind on modern scientific breakthroughs…  …leaving their students unequipped to tap into the power of stories to create change.  It's sad but true that if you look at the ‘core competencies’ of so-called ‘leading’ coaching schools, they are all missing one big thing:  Storytelling as a potent tool for creating breakthroughs within coaching conversations.  Instead, they teach “checklist coaching”, shackling coaches with a rigid set of pre-determined questions.  Many coaches have told me they “feel guilty”, like they are doing something wrong, if they dare share a story with clients that could help.  This overprescription of ‘what is right’, isn’t just silly, it’s dumb. It ignores the overwhelming evidence on the power of stories to change behaviour!  Over the past 20 years, there has been a wealth of science-backed evidence showing that when people use stories to communicate, they change people’s behaviour by altering their brain chemistry.  When you tell a story well, three chemicals are released:  First, the brain releases cortisol, which focuses awareness and hooks our attention, drawing the listener into the story.  Second, the listener gets a hit of dopamine, as their emotions get involved. We are transported from our current world (and whatever problems we have) to a special place between time-and-space where a new reality becomes possible.  Finally, the body triggers oxytocin, the trust hormone - which plays a role in forming beliefs.  When all three chemicals work together, they ignite and fuel our imagination ... opening up the door to change. Done skillfully, stories can have a dramatic impact on our behaviours. Don't believe me?  Watch This Short Video: [The Future of Storytelling](  Renowned neuroscientist, Paul J. Zak, demonstrates how powerfully and incredibly quickly our behaviour can be shaped by a simple story.  You can quickly take your coaching to a whole other level when you learn how to tell stories powerfully inside regular coaching conversations, and nest within them, a certain process used by change masters.  And the best bit is, you don’t need to be a great storyteller to tell these kinds of stories. Your stories can be about entirely ordinary everyday occurrences and experiences.  Done right, the stories do the work for you and trigger those helpful chemicals ;-)  See why scientists are calling this discovery:  [The Future of Storytelling](  Eventually, mainstream coaching schools might catch up with science ... in another decade or two, but why wait Tristan if you don't have to?  To your success, Tom P.S. Did you guess correctly what is the fastest way to access trance that Michael discovered? [Click here to find out.](   NLP Times, Real NLP Skills For The Real World                           --------------------------------------------------------------- Note: If you no longer wish to receive these emails about "How to create lasting changes for others through the awesome power of stories", just [click here]( and you’ll be REMOVED from this email campaign. I want to make sure I deliver resources on topics you want in your inbox ;-)  --------------------------------------------------------------- Sent to you by: NLP TIMES, web property of D&T New Media Ltd. This email has been sent as you have previously consented to receive communications from us.  For any questions, please visit our [Help Centre](.  --------------------------------------------------------------- [Unsubscribe]( | [Edit your details]( D&T New Media Limited Office E, 25th Floor, King Palace Plaza Kwun Tong Kowloon Hong Kong [Powered By Kartra] - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -