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Mon, Jul 24, 2023 03:03 PM
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Hi Tristan, Have you ever been scammed? Doesn’t feel good, does it? I don’t know about you
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Hi Tristan, Have you ever been scammed? Doesnât feel good, does it? I donât know about you, but I get spam emails daily. Normally, itâs just an inbox nuisance but occasionally, if acted on, the consequences can be disastrous. Like when a scammer triggers a set of actions (with our unwitting assistance) that drains our bank account, results in someone else taking out a huge loan in your name, or worse⦠... You get kidnapped. All from a simple email - skilful use of words and some tricks of the brain. Donât believe me? It happens. You see, the brain wants to believe. Or said another way, the brain can be made to believe, with surprising ease. (Once you understand some key ideas about the way the brain constructs our sense of ârealityâ and forms beliefs.) Propagandists, con-men and manipulators for generations have learned tricks to manipulate your mind and change your beliefs with ease. And when you change a personâs beliefs, you change their future actions. Scammers just need to know a few things to fool the believing brain. Hereâs a real-life example: A few years back, a South Korean man received an email promising him tens of millions of dollars in a lottery scam. Fast-forward a few emails and he is invited to fly to South Africa to collect his payout. All is looking good so he flies with his 30-year-old daughter to Johannesburg and is met by a taxi driver who brings them to a house in Soweto. On arrival, the 3 are kidnapped by a Nigerian gang, who had been behind the ruse all along. Can you imagine how the father felt? .. realising he had put his daughter, himself and the unwitting taxi driver in serious danger⦠all because he BELIEVED. Stupid. Ashamed. Angry. Terrified? His sense of reality was in a spin. The gang rang his wife who was back in South Korea. âPay us $10m if you want to see your daughter and husband again.â Disorientated, it took her some moments to figure out what was going on. She didnât have anything close to that kind of money. Again, both language and belief literally played an important part in what happened next. The kidnappers were focused on whether she could be led to pay their amount (or as much as she had access to) AND pay it quickly while keeping the kidnapping quiet from the authorities? Her challenge: Could the kidnappers be made to believe she didnât have anything close to US$10M and so reduce the sum to something she could pay? Back and forth the exchange went. Both sides are looking to persuade the other. Eventually, the amount was negotiated down to $120,000 USD (£92,000). Thankfully, through a stroke of luck, the taxi driver escaped and alerted police who freed the pair before any money was paid. They were elated to be freed. As you read this you might wonder: âHow could he have fallen for this scam?â The truth is the very same mechanism that fooled him into believing is present in you and me too. In short, he believed it because the ideas the kidnappers presented were done in such a way that it felt true. It matched his internal experience, so he never questioned it, until it was too late. For years, what you have been told about beliefs is only part of the story. Much of what weâve been taught is abstract fantasy. âDoodads for the mind", as my friend and colleague Michael Breen would say. Changing peopleâs beliefs, quickly and with ease, goes beyond Sleight of Mouth. There are some things more useful than knowing 14 language patterns - that make belief change work easy. But tonight as we begin the weekend, notice as you talk with family and friends, how the thoughts they hold as âtrueâ dictate their actions. How did they come to believe that? How do you come to believe what you do? This is the beginning of becoming a [wizard of belief change.]( To your success, Tom [Unsubscribe]( | [Edit your details]( D&T New Media Limited
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