OMD Melbourne boss departs | Seven ends Nine's winning streak | Günsberg goes to Whooshkaa | MKR goes to Israel | Enriching Australia's sporting soul

[View Newsletter Online]( [Mumbrella Newsletter]( Get an inside view of how Mona redefined the entire state of Tasmania [Mumbrella’s Entertainment Marketing Summit]( welcomes Robbie Brammall, Director of Marketing & Communication at Hobart’s Museum of Old and New Art – now a Tasmanian institution. In his session Robbie will explain the journey of Mona and describe how it reinvented the visitor experience and reinvigorated tourism throughout the state, how the art audience is changing and what to expect next from the predictably unpredictable museum. [Book your earlybird ticket]( now. News [Margie Reid, managing director of OMD Melbourne set to depart]( Margie Reid, managing director of OMD Melbourne is set to leave the company after 11 years, Mumbrella can reveal. Reid first joined the company in 2006 as business director, leaving McCann after three years as business manager. [READ MORE »]( News [Religious leaders unite to criticise lamb ad]( Christian, Hindu, Buddhist and Jewish leaders have collaborated on what they describe as “a remarkable interfaith gesture” to urge Meat & Livestock Australia to think again on its new campaign featuring a gathering of the gods sharing a lamb feast. Senior Greek Orthodox Christian priest Stephen R. Karcher, Hindu statesman Rajan Zed, Buddhist priest Matthew T. Fisher and Jewish Rabbi ElizaBeth Webb Beyer, said the ad unnecessarily dragged religious figures together to sell Australian lamb making it disrespectful and inappropriate. [READ MORE »]( News [Sports site PlayersVoice promises to 'enrich the soul of Australia's great obsession']( Nick Kyrgios, Israel Folau, Erin Phillips, and Sally Fitzgibbons will be some of the contributors featured on PlayersVoice, a new online platform for sports stars to be launched on Thursday. Kerry McCabe, PlayersVoice’s founder, told Mumbrella: “Our collective vision is to enrich the soul of what we describe as Australia’s great obsession, which is sport.” [READ MORE »]( News [Seven puts Nine's winning ratings streak to a stop with the AFL and Little Big Shots]( Seven broke Nine’s winning ratings streak of eight consecutive weekly wins with Little Big Shots and the AFL finals giving the station the edge in the latest OzTAM preliminary figures. For the ratings year to date Seven has won 17 weeks against Nine’s 11. [READ MORE »]( News [Sev Griffiths joins Publicis Groupe following Suncorp account win]( Sev Griffiths has moved to Publicis Groupe as its client services director for the Suncorp account. In March earlier this year Suncorp consolidated both its creative and media agency arrangements with Publicis Groupe to create a bespoke model. [READ MORE »]( News [Nine's The Block knocks Seven's Little Big Shots off top Sunday spot]( Nine’s The Block gained more than 500,000 metro viewers last night, defeating Seven’s Little Big Shots in its third week on air. Since its premiere two weeks ago, Little Big Shots has topped Sunday night, but thanks to Melbourne couple Jason and Sarah, who were unable to finish their master suite room, Nine’s The Block returned to the lead with 1.701m metro viewers. [READ MORE »]( Opinion [Your views on advertising's gender stereotypes says something about you]( The recent decision by the UK’s Advertising Standards Bureau to govern ads that play to gender stereotypes has divided many. The stance you take reflects the role you believe advertising plays in society, writes Havas group account director Nick Braddy. On July 18 the UK’s ASA made the historic decision to lay down new standards to hold advertisers accountable. Standards that highlight and attempt to prevent the social harm advertising can cause in exacerbating gender stereotypes. This decision has been met with controversy and has divided the marketing and advertising community. [READ MORE »]( News [Seven's My Kitchen Rules to run in Israel]( Seven Studios’ My Kitchen Rules format has been commissioned in Israel by media company Keshet. The Australian made show, which is currently producing its ninth season, has now been sold to more than 160 countries, including Canada, Lithuania, Serbia, US , and South Africa. [READ MORE »]( Opinion [Nick Calacouras departs as The Manly Daily editor]( Nick Calacouras has announced he will be departing as the editor of The Manly Daily. “This is my last column as editor of this great paper,” he announced in Saturday’s paper. [READ MORE »]( News [Huge Friday night audience tunes in for Richmond's AFL finals victory]( Friday night’s Victorian AFL derby between Richmond and Geelong draw Seven a massive Melbourne audience of 615,000 audience for the game. The game, which saw Richmond secure a spot in the preliminary final, attracted a further 127,000 Seven viewers in Adelaide. [READ MORE »]( News [Ten creditors' meeting to be delayed following court action]( Network Ten’s administrators have postponed the planned second creditors meeting following an application made in the Supreme Court of New South Wales by Bruce Gordon’s Birketu, WIN Corporation, and WIN CEO, Andrew Lancaster. Administrator Korda Mentha informed creditors this morning the second meeting would not be held until “certain steps” had been taken. [READ MORE »]( News [Nestle Purina launches first content video with Yahoo7 Storytellers]( Nestle Purina is educating Australian pet owners on the importance of a balanced lifestyle in its Purina video series, with the first instalment featuring the story of  a woman and her dog. The one and a half minute video features Carly, who tells how her dog Bella transformed her lifestyle and eating habits. [READ MORE »]( News [A pool could make you the most popular kid on the block claims Westpac's spring home loan campaign]( Westpac has launched its Spring Home Loans ad telling Australians putting in a pool could change your “entire life”. Created by DDB, Westpac’s creative agency of record, the ad shows Nathan and his dad measuring the backyard so they can put in a new pool. [READ MORE »]( News [Osher Günsberg podcast moves to Whooshkaa platform]( Osher Günsberg will join podcasting network Whooshkaa, the company announced today. Günsberg’s podcast – The Osher Günsberg podcast – has run for four years and has almost reached its 200th episode. [READ MORE »]( News [Mona, XBox, The Australian Ballet, Viacom and Audible join the Entertainment Marketing Summit speaker lineup]( Reinventing the arts, marketing museums as experiences and creating globally successful content are among the latest topics announced on the program for Mumbrella’s Entertainment Marketing Summit. Mona (Museum of Old and New Art) marketing lead Robbie Brammall will discuss how one of the most talked about attractions in APAC has redefined the art scene and significantly increased tourism to Tasmania, as well as tackling the risks and rewards surrounding its communications strategy. [READ MORE »]( News ['Fitspiration is content king right now', says Urban List's Damien Rossi]( Millennials are the “trend leaders” behind the truth movement in health and “fitspo is content king”, Damien Rossi, The Urban List’s general manager said at Mumbrella’s Health & Wellness Marketing Summit this week. Rossi told the audience data shows 80% of millennials read health related topics each week. [READ MORE »]( News [Monique Macleod appointed to CommBank acting CMO]( Commonwealth Bank ‘s group marketing and strategy exec Monique Macleod has been appointed acting CMO until the end of the calendar year. CMO duties had previously been held by Vittoria Shortt, who was also joined the Commonwealth Bank executive committee in 2015. [READ MORE »]( News [Bakers Delight launches bread for 'sensitive tummies' in tongue in cheek ad]( Bakers Delight has launched a new ‘Lo-Fo Loaf’ for those with sensitive stomachs and intolerances. The 30 second ad opens with a man eating a sandwich as his wife comes out saying “ah we don’t eat bread, remember what it does to my tummy”. [READ MORE »]( News [Westfield launches into Spring asking Aussies to 'Fall in Love This Spring']( Shopping centre chain Westfield asks Australians to ‘Fall in Love This Spring’ in its latest Spring Summer fashion collections promotion . Created by Scentre Group the campaign includes groups of people at a wedding, a formal and at parties. [READ MORE »]( News [Betfair highlights data in 'The Game Within the Game']( Betfair is highlighting its analytics capabilities in its ‘The Game Within the Game’ campaign which shows how analysing sports data to predict the next move in any sports match can help gamblers. Created by Saatchi & Saatchi Melbourne, the commercial uses real data and turns it into real sporting moments including horse races, tennis games and cricket matches. [READ MORE »]( Sponsored Post Beyond satire: How funny news became big business In an era where real-life events can seem stranger than satire, a few publishers in Australia have grabbed the public’s attention and developed devoted followers, not to mention making big money and landing interviews with the likes of Australia’s Prime Minister. At this year’s[ Publish]( conference, get the chance to hear from the minds and pens behind The Shovel and The Betoota Advocate. Check out the growing [Publish program]( and [grab tickets today]( FYI • [Kiis’ Kyle & Jackie O announce $5,000 giveaway for September 22]( • [The Weekly Times and Harvey Norman launches 2017 Shine Awards]( • [Screenwest hunts for new CEO]( • [Ten’s The Bachelorette Australia to premiere on September 20]( Jobs [19 New Jobs]( MOST DISCUSSED [Media exec defends his men-only drinks club, arguing 'I would expect to see women in women's groups']( [Taxis take aim at ride-sharing services in Thinkerbell's first work for 13CABS]( [Facebook and Instagram ban Berlei bra ad for 'fear of potential offence']( [Melbourne ad agency apologises for 'ignorance' in painting over Sydney mural to advertise new movie]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](