Media agency opens doors in Melbourne | Could politics derail Ten deal? | The publication you pay to write for | Mamamia's US site stops publishing | Publish Awards shortlist revealed | 61 new jobs

[View Newsletter Online]( [Mumbrella Newsletter]( HCF's Chief Marketing Officer joins the summit next week Chris Rawlins, Acting Chief Marketing Officer at HCF, joins the ‘Ask the CMO’ panel next week at the [Mumbrella Health & Wellness Marketing Summit](. This panel also includes the Area Marketing Director at GSK, Head of Marketing at SFI Australia (Flordis) and iSelect’s Chief Marketing Officer. They will be grilled on the big issues facing them in their day-to-day jobs and how they see the industry progressing in the next 12 months. The summit is next week, so [grab your tickets today.]( Opinion [History and politics tell us the CBS purchase of Ten is not a done deal]( While CBS’s acquisition of Network Ten has been largely reported as a done deal, the transaction still faces a number of barriers. The history of politically expedient and opaque decision making by the Foreign Investment Review Board and politicians means we shouldn’t assume this deal is done, says Mumbrella’s Paul Wallbank. When Monday’s announcement dropped, it looked like the administrators had made a pragmatic choice – to take the certainty of a binding bid for Ten from US giant CBS over a more complex offer from Lachlan Murdoch and Bruce Gordon. [READ MORE »]( Dr Mumbo [Dr Mumbo: Want to write for us? That'll be $15,000 per article, please]( Times are tough in the world of publishing. Including at one of the world’s best known advertising magazines, Campaign. Having recently closed the 44-year-old Asia Pacific print edition of the title, the UK edition is attempting to develop a new revenue stream. [READ MORE »]( News [The Media Store joins Toyota's trek to Melbourne in first ever expansion]( Australia’s biggest independent media agency The Media Store is to finally open its doors in Melbourne. Twenty years after being founded as Toyota’s exclusive media agency, TMS will open its doors in Vivtoria as part of Australia’s number one selling car brand shifting its entire marketing and sales operation from Sydney to Melbourne. [READ MORE »]( Features [Campaign Review: The verdict on Dick Smith, Say No to No, Air NZ and Arnott's]( In this series, Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest big marketing campaigns. This week: Derek Green, executive creative director at Ogilvy Sydney, and Dan Ratner, strategy director, Uberbrand. [READ MORE »]( News [Offspring finale brings in 545,000 metro viewers as Get Krack!n debuts with timeslot-winning 433,000]( Ten’s Offspring season seven series finale drew just 545,000 metro viewers, down 179,000 metro viewers from this season’s premiere and well behind last year’s finale audience of 810,000 metro viewers. However, Offspring still performed relatively well in the 25-54 demographic where it was third for the night, according to OzTAM’s overnight preliminary rating. [READ MORE »]( News [Publish Awards finalists revealed: Pacific Magazines, Medium Rare, Momentum Media lead the pack]( Finalists for this year’s Publish Awards, recognising the best in print and digital publishing across Australia, have been announced, with Pacific Magazines achieving the most finalists. Pacific Magazines scored 13 nominations for titles including Marie Claire, InStyle and Better Homes & Gardens in categories including Magazine Cover of the Year – Consumer/Custom, Special Edition of the Year, Consumer Publication of the Year and Brand of the Year. [READ MORE »]( News [The Australian, The Betoota Advocate, HuffPo Australia, IAG, ABC and The Shovel join line-up for Mumbrella’s Publish conference]( The future of the complicated relationship between publishers and big internet platforms is set to be put under the microscope at an in-depth session at the upcoming Publish conference. Other new sessions announced today for the October 19 event in Sydney include a look at the rise of satirical news sites and their potential for growth, and a session exploring whether brands will create a reinvigoration in print. [READ MORE »]( Features [24 hours with Nicky Briger, editor of Marie Claire]( Ever wondered what goes on behind the scenes of a major magazine event? In this 24 hours with, Marie Claire editor, Nicky Briger, prepares for one of the magazine’s biggest events – the Prix de marie claire. [READ MORE »]( Features [The dying art of being predictable | Mumbrella360 video]( In this session from the Mumbrella360 conference, senior marketers discuss why consistency is a dying art, and what marketers can do to ensure their brands remain instantly recognisable. Jon McKie kicks off the session by showing a video featuring members of the public attempting to guess brands from their strap lines. [READ MORE »]( News [Flight Centre launches 13 part TV series]( Flight Centre has launched its first travel TV series – 48 Hr Destination – aiming to highlight through the eyes of its consultants the company’s knowledge and passion for travel. Created by an in-house team led by head of creative and content, Luke Wheatley, the 13 part series features flight centre consultant, Greer Gardiner, who travels to 13 destinations around the world. [READ MORE »]( Opinion [Is this the beginning of the end for TV?]( TV is in turmoil if the results are anything to go by, but it’s spending too much time battling digital, writes Sabri Suby, founder of digital agency King Kong. If you invest in TV in Australia in any way, shape or form, be it content production, advertising spend, or as an employee of one of the networks, this has to be a troubling time to some extent. For those in competition with TV, this is not something to gloat about, but hard questions have to be asked and reality has to be admitted to. [READ MORE »]( News [Seventh Street Media's The Brag launches native content edition for Sounds of the Suburbs]( Seventh Street Media’s latest fortnightly edition of The Brag has moved away from the publication’s traditional content to feature native content created for Sydney Festival, Sounds of the Suburbs. The edition, which launched on August 23, features content directly related to the festival and its music line up, including interviews with musicians, album reviews, and an article entitled ‘The 12 Types of People You See At Almost Every Gig.’ [READ MORE »]( News [UTS launches news site for local coverage]( The University of Technology Sydney (UTS) has launched a new digital news site as part of its journalism school. Centralnews .com.au will aim to fill a gap in the Sydney market, covering community-based stories across the city. [READ MORE »]( News [RACQ searches for Queensland's cutest pet]( The RACQ is searching for Queensland’s cutest pet in a ‘Pet Search’ campaign partnership with outdoor media company Goa. ‘Pet Search’ encourages pet owners to send in images of their pets which will be displayed on Goa’s digital billboards around the state. [READ MORE »]( News [Four creative agencies compete for the best Movember YouTube ad]( Creative agencies The Monkeys, With Collective, Saatchi & Saatchi and Ogilvy have each created video ads to promote Movember, with the most engaging ad being announced on September 26. Each agency was given the same brief and the winner will be crowned on which ad proves best at retaining audience attention. [READ MORE »]( News [ABC's Chris Uhlmann to replace Nine's Laurie Oakes]( Nine  has appointed ABC’s Chris Uhlmann as the network’s chief political editor. It comes a month after Nine’s longstanding political editor, Laurie Oakes, confirmed his retirement after 33 years in the role. [READ MORE »]( News [Jayco celebrates the RV lifestyle in 'memories are made of this' campaign]( Video content agency Gen C has launched a campaign for Australian recreation vehicle manufacturer Jayco celebrating the RV lifestyle and encourages families to create more memories. The national campaign shows families and couples camping, going to the beach, having a picnic, singing around a campfire and fishing. [READ MORE »]( Sponsored Post Get your MSIX Awards entries in by midnight tomorrow The [Mumbrella MSIX Awards]( are the only program in Australia to recognise all the great campaigns that blend marketing science and creativity in the real world. Every award category acknowledges a key principle of marketing and behavioural sciences, which is integral to developing and executing a successful campaign. So if you’ve steered a successful campaign with innovative thinking and research (rather than flying by the seat of your pants) don’t miss this opportunity. [Submit your entry by midnight tomorrow.]( FYI • [Icon Agency officially launches in Canberra]( • [Study reveals effectiveness of video advertising across different media platforms]( • [Facebook grows ANZ agency partnership team with two senior hires]( • [Alison Powell joins Yahoo7 as group sales manager in Queensland]( • [Adtech startup gets Sydney Angels funding to launch ad platform for cars]( Jobs [61 New Jobs]( MOST DISCUSSED [First no to same sex marriage TV ad says 'Parents have lost their right to choose']( ['OK to Say No' campaign attempts to pressure agencies to withdraw marriage equality support]( [CBS Corporation to buy Network Ten]( [Lexus LC ad outlawed for promoting 'illegal' and 'dangerous' activity]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](