Enero, WPP and Prime reveal mixed trading numbers | Monkeys hire Melbourne boss | Forget about likes, says Facebook | Focus on data, says Google | Nine's new approach to sport | 63 new jobs

[View Newsletter Online]( [Mumbrella Newsletter]( Join marketing leaders from Australia’s biggest health and wellness brands in less than two weeks The [Mumbrella Health & Wellness Marketing Summit]( will bring together marketers, agencies and publications working in the vast health and wellness industry across Australia. The one-day event will deep dive into the specific opportunities and challenges facing marketers – featuring big name speakers including Tanya Joseph, the woman behind acclaimed This Girl Can campaign; Kayla Itsines, global fitness personality; and Brad Cook, GSK’s Area Marketing Director. Don’t miss out, [book your tickets now.]( News [Olympics and cost cutting help Prime Media Group to profits growth]( Last year’s Rio Olympic and Paralympic Games helped drive revenues for regional broadcaster Prime Media Group, the company has told the ASX. The broadcaster – the regional affiliate of Seven – saw its annual EBITDA profits move up from $55m to $64m for the financial year. [READ MORE »]( News [Global theatre pioneer and Aussie music industry icon headline Mumbrella Entertainment Marketing Summit]( Respected global theatre producer David Ian and legendary music industry pioneer Michael Chugg are two of the headline speakers confirmed for the Mumbrella Entertainment Summit. Other sessions unveiled today include a look at the marketing opportunities in and around the $3 billion Australian videogame industry, a session investigating how brands are using Facebook Live and a panel delving into the latest in the world of podcasts. [READ MORE »]( News [Stop worrying about likes, comments and shares, says Facebook ANZ's head of automotive]( Facebook ANZ’s head of automotive told marketers auto brands should stop worrying about “likes and comments and shares” and instead should focus on their bottom line. During a panel at Mumbrella’s Automotive Marketing Summit yesterday, Ted Bergeron said: “Facebook and Instagram – it’s a channel. It’s not social. When you talk about likes and comments and shares, that’s wrong. We want to talk about how many cars did you sell? How many leads did you get? How many eyeballs did you get?” [READ MORE »]( News [Nine boss Hugh Marks signals new approach to sports rights]( Hugh Marks, CEO of Nine Entertainment Co, has signalled that the company will prioritise owning sports rights across multiple formats rather than just for free to air in any future deals. Following today’s financial results announcement – which saw total revenues decline 3.5% to $1.238bn, an EBITDA (earnings before interest, tax, depreciation and amortisation) profit of $205.6m (up 1.9%), and a $203.4m net loss after tax – Marks told Mumbrella future negotiations would focus on Nine’s transformation beyond being a linear broadcaster. [READ MORE »]( Opinion [TV’s troubling storylines for characters with a mental illness]( TV’s attempts at tackling mental illness are usually reduced to characters with “special talents” derived from the symptoms of their illnesses. It’s about time things started to change, argues Rebecca Beirne in this crossposting from The Conversation. Characters experiencing mental illnesses were once relegated to the margins of television dramas – mostly as villains, victims or figures of fun. In recent years, they have gained greater prominence, and are increasingly used to help move the plot forward or spice up an otherwise boring, procedural drama or mystery. [READ MORE »]( News [Enero revenues, profit slip as account losses and currency costs hit bottom line]( Australian based marketing and communications group Enero has seen net profit drop 26% for the 2016/2017 financial year on the back of a 12% drop in revenue. Citing a “challenging trading year” the group which includes BMF, Frankie, Naked, The Leading Edge and Hotwire, saw net revenue drop from $113.5m in 2015/16 to $100.2m in the 2017 financial year. [READ MORE »]( Features [The anthropology of social media | Mumbrella360 video]( In this session from the Mumbrella360 conference, Mozilla’s Maura Tuohy takes the audience on an anthropological journey, and delves deep in order to better understand what our social media habits say about human nature. Maura Tuohy, head of social and event marketing at Mozilla, begins her talk with the kind of analogy not usually heard at a marketing conference: “I want to start with a story of how an internet meme spread through social media and provoked two 11-year-old girls to stab their best friend 19 times and leave her for dead in a forest in Wisconsin.” [READ MORE »]( News [Holden unveils plan for marketing in age of the shared driverless electric car]( Connectivity, ridesharing, electric vehicles and driverless cars are changing the marketing landscape for automotive marketers, General Motors Holden executive director for marketing Mark Harland said yesterday. Harland was speaking at Mumbrella’s Automotive Marketing Summit, where he outlined the challenges facing the 150-year-old company as new technologies change the industry. [READ MORE »]( News [Cull your agencies and stop appealing to everyone with a thumb, Spinach founder advises]( Brands need to cut the number of specialist suppliers they are working with if they want to cut through with consumers and stop wasting money, the co-founder of Spinach Advertising Melbourne has warned, arguing some brands are working with too many agencies and specialist communications suppliers. Frank Morabito told the Mumbrella Automotive Marketing Summit the challenge of juggling multiple relationships was hindering brands’ marketing, with many agencies too focused on trying to undercut each other and not on the needs of the client. [READ MORE »]( Features [24 hours with Squad Ink co-founders Matthew and Terry Squadrito]( Matthew and Terry Squadrito are twins, creative directors and the co-founders of Sydney-based design and branding studio Squad Ink. In this 24 hours with, they talk gin, problem solving and the importance of a team lunch. [READ MORE »]( News [Enero profits drop 26% in 'difficult trading year']( Australian based marketing and communications group Enero has seen net profit drop 26% for the 2016/2017 financial year on the back of a 12% drop in revenue. Citing a “challenging trading year” the group which includes BMF, Frankie, Naked, The Leading Edge and Hotwire, saw net revenue drop from $113.5m in 2015/16 to $100.2m in the 2017 financial year. [READ MORE »]( News [Paul McMillan to be CEO of The Monkeys' new Melbourne office]( Paul McMillan, currently MD of Clemenger BBDO Melbourne,  has been named the CEO of ad agency The Monkeys’ Melbourne operation. Joining McMillan at The Monkeys Melbourne is Clemenger BBDO Melbourne’s planning director, Michael Derepas. [READ MORE »]( News [The Bachelor tops key demographics and pulls 736,000 Thursday metro viewers]( Ten’s reality television program The Bachelor was the most watched non-news program of Thursday evening, managing a metro audience of 736,000. The program, placed sixth on the ratings leaderboard, topped the key advertising demographics 16-39, 18-49 and 25-54, according to OzTAM’s overnight preliminary metro ratings. [READ MORE »]( News [WPP grows local revenues]( Holding company WPP AUNZ has reported a slight half year profit increase to $49.1 million from its previous $47.2 million. In the second financial results since the take over of STW, now badged as ANZ AU, the holding group attributed its slight revenue increase to consolidating its business portfolio and cutting costs. [READ MORE »]( Opinion [Why Australia's TV programmers need to start paying closer attention to social media]( In a world where consumers have endless access to content, now is the time for traditional broadcasters to stop pandering to ratings and start planning their schedules around social media sentiment, argues Meltwater ANZ’s David Hickey. We’re in the midst of another golden age of TV. With the introduction of Netflix, Stan and Amazon Prime Video, there’s more content vying for viewership than ever before. And while this is great for consumers, free-to-air Australian broadcasters are searching for new ways to secure eyeballs. [READ MORE »]( News ['We are complicating the shit out of it', Spotify MD on engaging customers]( Marketing teams and brands should keep their customer interactions simple and avoid “complicating the shit out of it”, says Spotify’s managing director Jane Huxley. Speaking at ADMA’s Global Forum in Sydney today, Huxley said: “The basics are the basics, we’re complicating the shit out of it, in all of the various ways we are trying to lick the customer first.” [READ MORE »]( News [Isuzu shifts search for growth outside its traditional customer base]( Looking outside their traditional target market and current customer base has been key to Isuzu’s continued growth said the company’s head of marketing and consumer experience. Speaking at Mumbrella’s Automotive Marketing Summit, Isuzu Australia’s Michael McLean, said: “How do you continue to grow? For us it was very much so about looking outside of our traditional customer base.” [READ MORE »]( News [Data is the differentiator in a mature automotive market says Google]( Automotive needs to start using data more effectively to gain a competitive advantage, Google Australia’s industry head for automotive, Cathy Collins, told the Mumbrella Automotive Marketing Summit yesterday. “If you think of the cars themselves, they are all at the same level of consistency and sophistication,” Collins said. “If you look at any segment there are multiple brands, all of them similar sounding that are vying for consumer attention.” [READ MORE »]( News [Automative marketers should embrace their data and stop wasting money, urges expert]( Car dealers are wasting much of their marketing budgets while they rely on gut feelings and fail to embrace data or measure results, a leading marketer has warned. Adrian Richards, managing partner for local area marketing at The Station Agency, told the Mumbrella Automotive Marketing Summit on Wednesday how dealer level wastage was high and could easily be addressed by applying some simple rules and tools – with dealers who embraced data and understood their communities seeing upt 15% rises in sales. [READ MORE »]( News [Dentsu Aegis appoints acquisition specialist Victoria Gehrig]( Dentsu Aegis has created a new role specialising in streamlining the acquisition and integration of  purchased agencies as the group embarks on an “aggressive growth and M&A strategy”. Victoria Gehrig, former national general manager for Isobar Australia, will take on the new role which will see her managing the group’s growth and helping onboard new acquisitions. [READ MORE »]( News ['Significantly inaccurate and misleading': Canberra Times article about Centrelink debt 'debacle' breached Press Council codes]( The Canberra Times has been reprimanded for its print article headed ‘Another debt debacle’ and online article ‘Centrelink hits 21,000 families with bogus FTB [Family Tax Benefit] debts’ for being “significantly inaccurate and misleading”. The Department of Human Services lodged the complaint with the Australian Press Council after the Fairfax-owned publication claimed “bogus” debt notices were sent in “error” to 21,000 families – something the article deemed a “debacle”. [READ MORE »]( News [R U Ok? campaign reminds peers to talk in any setting]( Ahead of R U Ok? Day on September 14, the suicide prevention organisation has released two new spots encouraging people to ask the question, are you okay? Wherever you may be. The two ads show two friends sitting at the bar as one asks “hey Jim, are you okay?”, while the other ad shows a supermarket employee asking a co-worker “do you mind if I walk with you?”. [READ MORE »]( News [Agency turns postal plebiscite into retro computer game to vote 'yes']( Creative studio, Agency, has created a retro computer game to urge Australians to vote ‘yes’ in the up coming marriage plebiscite. The game, ‘Going Postal‘, is a running game where participants are challenged to ensure the envelope and its rainbow trail avoid the many obstacles to marriage equality to post their ballot. [READ MORE »]( News [Modern Teaching Aids targets parents and teachers who want to go the extra mile]( Modern Teaching Aids Australia and New Zealand has shown how it can improve the children’s learning in a new integrated campaign called ‘Extra Mile’. The three television ads show the types of resources MTA can offer for children with all sorts of passions and assist teachers in improving their lessons. [READ MORE »]( Sponsored Post Global theatre pioneer and Australian music industry icon to headline Acclaimed global theatre pioneer, David Ian, and legend of the Australian music industry, Michael Chugg, are two of the headline speakers announced today for the [Mumbrella Entertainment Marketing Summit](. Ian is a globally awarded theatre producer who has staged some of the biggest shows in the world, and recently announced the launch of Evita in Australia starring Tina Arena. Chugg is one of the most powerful people in the music industry and has helped launch careers for some of Australia’s biggest acts. [Grab your earlybird ticket](. FYI • [SCA invests in QIC for shopping centre advertising]( • [Remarkable Media signs exclusive agreement with US broadcaster ABC]( Jobs [63 New Jobs]( MOST DISCUSSED [Ansible global boss Travis Johnson out of Mediabrands as fallout from Tajer departure spreads]( [ABCs: Half yearly circulation audit sees many newspapers suffer 10% declines while Sunday Telegraph falls below 400,000]( [Breakfast radio pioneer Gary O'Callaghan dies aged 83]( [Vice, Broadsheet, Pedestrian.TV, Junkee and FBi radio agree to enrolment blackout]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](